Yesterday’s piece  about Honda’s slippage left little doubt that its mojo ain’t quite what it used to be. But there was a time when Honda was on fire, and could do (almost) no wrong. The gen 1 Civic was like a little cherry bomb lobbed into a Weight-Watcher’s convention. Tiny, tinny, rude and crude as it was, the first Civic already embodied the unique qualities, if in somewhat embryonic form, that would revolutionize the American small car market and establish Honda’s meteoric rise. And this gen2 Civic was huge step forward; now instead of wearing a Civic like a badge of honor, one could now actually step into it and think of it as a legitimate car. How civil and civic-minded. But the best was yet to come. (Read More…)

Though the US auto market is up 11 percent this year, Honda’s sales are up only 3.6 percent compared to last year’s weak performance. That means the Motor Company isn’t even keeping up with the growth rates of such maligned brands as Lincoln (+7.4%), Chrysler (+16%) and Mazda (+9.8%). But Team Honda isn’t sweating the details. After all, the Civic and CR-V are nearing the end of their model cycles, while the Accord is a year and a half from its replacement. And, as Honda USA’s Executive VP John Mendel tells Automotive News [sub], at Honda

Honda had been the first automaker that had the Insight to sell a hybrid in the U.S. But what about pure battery-powered ones? After a lot of hesitation, Honda will throw an all-electric Fit on the U.S. market, says Bloomberg. The plug-in will arrive in 2012, which might as well be pronounced “year of the EV.”

The car will be standard EV fare: Lithium-ion-powered, range about 100 miles between charges – on a good day. A price has not been announced. Expected volume? It “will be small” said  Honda President Takanobu Ito at the Los Angeles Auto Show. (Read More…)

The Wall Street Journal [sub] reports that, after selling a mere 9,000 units last year, the Honda Civic will be retired from the Japanese market. For perspective, the Civic sold 609,000 units worldwide last year. According to the report

Sales of the Civic in Japan reached their largest annual volume of 177,000 vehicles in 1975, accounting for 71% of the company’s overall domestic sales that year.

What happened to the Civic? For one thing, it got bigger… and Japan didn’t. The 2011 Civic is 32 inches longer than the big-in-Japan 1975 model and weighs nearly twice as much (1,495 lbs in 1975, 2,630-2,830 lbs today). And by the looks of things (above), the forthcoming Civic refresh isn’t going to bring a whole lot to the table either, besides a corporate grille. There’s been a lot of chatter of late about Honda and its loss of “mojo”… the fact that the Civic has lost relevance in the Japanese market shows just how far Honda has come from its roots. No wonder a little mojo was lost along the way.

Honda is finally doing something against the ever stronger yen: They are selling more cars to make up the difference. Honda’s CFO  Yoichi Hojo told The Nikkei [sub] today that his company can make profits, even with the yen at its current near-record high against the dollar, if it can increase its global sales by 200,000 vehicles per year. The figure is already in their current budget. In the current fiscal, which ends March 31,2011, the want to sell 3.615m vehicles worldwide, modestly up from 3.392m a year earlier. They’ll probably do better. (Read More…)

The new CR reliability reports are out, along with their projected reliability for 2011-model-year automobiles. Some of the results won’t be news to most of you: the Big Three from Japan are all near the top, Ford’s ahead of the other domestics, and the Koreans are climbing the charts.

If, on the other hand, you’re choosing between a Porsche and an Audi, you might want to take a moment to hear CR’s opinions…

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Carmakers around the world are falling into each others arms faster than after a speed-dating session. Some are more promiscuous than an avowed wife swapper. What is Honda, the #2 in Japan, up to? Especially after seeing a 35 percent drop in October, and that may just be the beginning of it.  Are they looking for some corporate nookie? Or will they remain celibate? The Nikkei [sub] had an interview with Honda CEO Takanobu Ito. Here are his most salient points, without any comments. (Read More…)

Jeremy Clarkson thinks it’s a pile of wank. Bob Lutz thinks it was a crock of bowel movement. But say what you like about global warming, if you can get credentials which make you “eco-friendly”, that’s worth a lot of marketing money. Which is why Honda is probably feeling pretty chuffed with themselves. (Read More…)

Once upon a time I wanted a Pontiac Fiero. Then the original Honda CRX awakened me to the joys of driving a small car sideways. It was what the Fiero, similarly pitched as an economical commuter, should have been. In comparison, even the second-generation CRX seemed too large, too refined, and disappointingly dull. Fast forward a quarter century, and the Honda Insight is perhaps the most disappointing car I’ve driven in recent years. So when Honda announced that it would base a new two-seater on the Insight, and call it the CR-Z, I fearfully predicted that it would look like the CRX, but drive like the Insight. And?

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The Japanese “Big Three” automakers all saw significant sales drops in August, thanks to similarly large increases in August 2009 sales spurred by Cash For Clunkers. Toyota/Lexus/Scion sales fell 34 percent, as Camry and Corolla crashed down from insane C4C volumes of 54,936 and 43,061 respectively. Only Avalon, Sienna, 4Runner/FJ Cruiser and Sequoia gained year-over-year last month for the Toyota brand, while lower-volume Lexus models like HS, LS, SC, GX and LX were the firm’s sole luxury gainers. As a brand, Scion sold only 4,012 units. Honda’s Accord and Civic mirrored the Camry/Corolla’s drop, as Odyssey and Pilot were the only Honda-branded gainers. Acura RL, MDX and RDX were all up on the month, and Honda/Acura ended up with a 33 percent decline overall. Nissan saw sales growth from Maxima, Titan, Xterra, Pathfinder, Armada, and Murano.Conversely,  G37 Coupe and FX were the the only Infiniti models failing to outperform August 2009 sales, resulting in an overall 27 percent drop. Full numbers after the jump…

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Honda’s Civic Hybrid has always been something of an afterthought in the marketplace, as Honda’s “mild” hybrid system consistently fell behind the Toyota Prius in terms of mileage, electric-only range and green street-cred. Then, late last year, Honda settled a class action lawsuit alleging that the Civic Hybrid couldn’t hit its EPA numbers. And though the weak-selling Insight has replaced the Civic Hybrid as Honda’s problem hybrid of the moment, the Civic Hybrid woes are still piling up. The latest bad news comes from the LA TImes, which reports that Civic Hybrid batteries have been dying before their time, and that Honda’s software “fix” for the problem reduces mileage from 45 MPG to 33 MPG. Since the standard Civic is rated at 30 MPG, a number of Civic Hybrid owners are wondering why they paid extra for what amounts to a 3 MPG improvement on the highway… and they’re accusing Honda of refusing to replace batteries under warranty. In other words, this looks to be one of the first major battery warranty-related fiascos of the hybrid era… and it’s shaping up to be a nasty one. Electric car makers, take notice.

The Honda Civic Type R has become the latest casualty of the new Euro V emissions standard, reports Autocar, and it will be discontinued for the European market at the end of this year. Weirdly though, production of the British-built Civic Type R will continue, and the two-liter “touring car with number plates” will be exported to the South African and Australian markets. To which we say, the Type R is a low-volume model anyway… why not send a few to the US? Sure, if you directly convert the UK price to dollars, a top-spec Mugen Type R costs a whisker under $40k… and we’d guess more Americans would spring for a Volt at that price. And yes, it would certainly suck some enthusiasm out of the all-important CR-Z launch. Still, Honda needs to stop making sense and do something that proves it hasn’t forgotten its roots in the US market. Sending a few hundred Type Rs to the US is worth a thought… or is the whole idea as silly as testing a Type R against an Audi R8?

Toyota pulled back on incentives last month, and paid the price with a 6.8 percent decline in sales compared to July 2009. Between this and the fact that year-over-year comparisons are skewed by July 2009‘s Cash-For-Clunkers effect, it’s almost no surprise that Toyota’s smaller and value-oriented models were almost uniformly down on the month. But a look at last July’s report shows that the Yaris, Corolla and the Scions actually lost volume during the first month of Cash-For-Clunkers. A similar situation is playing out at Honda, where the Fit has fallen for the second July in a row, and the Civic dropped hard after gaining only three percent last July. Stranger still: both firms, which earned their US market spurs on the back of efficient cars, beat their July 2009 “truck” numbers but failed to match car volume. My, how things change!

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Honda is moving closer to the grid. Honda is working on on a plug-in hybrid, and an all-electric car. It will take a while until they are ready, if you want one, you need to wait until 2013. Toyota is a step and a year ahead: ToMoCo will begin mass production of plug-in hybrids and electric cars in 2012. (Read More…)

It’s now way past bedtime, and I’m driving the new Honda CR-Z in one of those neighborhoods you wouldn’t be making your evening stroll in. Heads turn, necks stretch, fingers point. Blacked out windows of blacked out SUVs are rolled down. Everybody on the street seems to approve Honda’s new creation, but no one knows it’s a hybrid.

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