Model names usually remain the property of their original owner. The trademark gets renewed again and again, long after the vehicle bearing the name shuffles into retirement, lest it fall into someone else’s hands.
In this case, three automakers have placed the name somewhere on a vehicle.
That name is Hornet, and recent U.S., Canadian, and Mexican trademark applications show that Fiat Chrysler — and especially the Dodge brand — wants to keep it secure. But why? (Read More…)
Recent Comments