It’s no secret that Honda strives to offer a “Goldilocks-just-right” option in just about every segment — not too big, not too small; not too cheap, not too expensive; not too flashy, not too bland, and with a dollop of practicality on top. This formula has led to a lineup of sales successes with few exceptions. Oddly enough, Honda’s new-to-America HR-V is one of those exceptions.
Based on numbers from GoodCarBadCar, the Jeep Renegade is outselling the HR-V at a clip of 1.4:1 so far this year. Even Buick shifted more Encores — just — than Honda sold HR-Vs.
What gives? Have subcompact CUV shoppers forsaken Honda? Is the Renegade that good? Or is there some other explanation?
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