Toyota has been selling many hybrids since they introduced the Toyota Coaster Hybrid EV minibus in 1997. A few months later, they started mass-production of the Prius, and it’s been a runaway hit. In Japan, the Prius is leading the charts. The Toyota hybrid system is available in minivans, SUVs and sedans. Nine TMC-produced hybrid passenger vehicle models and three hybrid commercial vehicle models are sold in Japan. Outside Japan, eight hybrid passenger vehicle models are sold in approximately 80 countries. So far, Toyota has sold 2.68 million hybrids throughout the world. Of course, Toyota is proud of that achievement. But what are they really proud of? That they have saved the world from a huge pile of dangerous dirt. (Read More…)
Toyota launched their hybrid Prius in late 1997. 13 years later, Toyota has sold a total of about 2.6m hybrids, says The Nikkei [sub]. That mostly because it is the top selling car in Japan. And also “thanks to government subsidies that favor hybrids over other fuel-efficient cars,” as Automotive News [sub] remarks. Toyota doesn’t want to rest on its laurels. (Read More…)
Think GM has a tough sell for its coming IPO? Chinese battery/automaker BYD is preparing its own $420m stock offering, likely to be floated on the Shenzhen A-Shares exchange, in the midst of a Chinese-market downturn, and an ongoing lawsuit with electronics manufacturing giant Foxconn. And all this comes after a long run of good news for the Hong Kong-listed BYD, which had been running strong on optimism generated by Warren Buffet’s major investment in the firm nearly two years ago. So, is BYD in real trouble of having its overvalued stock burst, or is the company strong enough to weather the storm that’s swirling around it? (Read More…)
TTAC has a long, proud tradition of tearing into puffy automotive journalism, so it was not without a little trepidation that I wrote in the comments section of Michael Karesh’s excellent review of Zero To Sixty that
Toothless reporters put execs at their ease… which allows them to say naive or revealing things that toothy bloggers can then rip into. In a weird way, the worse the reporter, the better the reporting (as long as the quotes are then duly digested). As time goes on, I find myself more and more at peace with this evolving media food chain… and TTAC’s place in it.
To be clear, this is not an endorsement of toothless coverage per se, it’s just a pragmatic response to the reality that auto industry coverage will continue to be dominated by PR-approved puff. And this video provides yet more proof that non-threatening journalists are actually the most effective at snagging scoops, even if they’re totally unaware of said scoop. Which is where the bloggers come in. (Read More…)
If you are a carmaker, you need to have a hybrid and maybe even a plugin in the program, or at least on the schedule – whether your heart is in it or not. Even avowed petrol (and diesel) heads such as BMW and Volkswagen are dabbling with electrified powertrains – officially. Where are the last holdouts? In hybrid-country Japan.
“Mazda and Fuji Heavy are pursuing unique growth strategies as they continue to bank on refinements to the international combustion engine, in stark contrast with larger automakers that are rushing to roll out hybrid and electric cars,” reports The Nikkei [sub] to an aghast readership. (Read More…)
Honda’s Civic Hybrid has always been something of an afterthought in the marketplace, as Honda’s “mild” hybrid system consistently fell behind the Toyota Prius in terms of mileage, electric-only range and green street-cred. Then, late last year, Honda settled a class action lawsuit alleging that the Civic Hybrid couldn’t hit its EPA numbers. And though the weak-selling Insight has replaced the Civic Hybrid as Honda’s problem hybrid of the moment, the Civic Hybrid woes are still piling up. The latest bad news comes from the LA TImes, which reports that Civic Hybrid batteries have been dying before their time, and that Honda’s software “fix” for the problem reduces mileage from 45 MPG to 33 MPG. Since the standard Civic is rated at 30 MPG, a number of Civic Hybrid owners are wondering why they paid extra for what amounts to a 3 MPG improvement on the highway… and they’re accusing Honda of refusing to replace batteries under warranty. In other words, this looks to be one of the first major battery warranty-related fiascos of the hybrid era… and it’s shaping up to be a nasty one. Electric car makers, take notice.
In its first public appearance, the Porsche 918 Spyder prototype delivers an aural experience that its cousin, the GT3 R Hybrid, just can’t match. In fact, at this point it’s probably safe to say that the 918 is already the best-sounding hybrid yet created.
Prior to going on television on Monday, I spoke to a GM spokesman in hopes of better understanding the business case for the Volt. Perhaps the most interesting thing he told me was that a major impetus for developing the Volt as an Extended-Range Electric concept was GM’s failure to achieve success with three alt-energy concepts (EV-1, Hydrogen, and yes, E-85 ethanol) due to their need for fueling infrastructure. As we talked, it occurred to me that three other less-than-entirely-successful GM “green car” projects might have helped lead The General down the primrose path to the Volt: GM’s BAS “Mild Hybrid,” the Parallel Hybrid Truck system (PHT), and the V8-based “Two-Mode” hybrid drivetrains. He admitted (somewhat grudgingly) that GM’s hybrid sales had been “disappointing” and that the ambitious Volt project was to some extent motivated by this lack of market success. What he didn’t tell me: GM is bringing back the discontinued mild-hybrid BAS system for 2011.
If you want, and if you don’t feel discouraged by Ed’s op-ed piece in the New York Times, you can go to your friendly GM dealer and pre-order the 2011 Volt for an MSRP of $41,000 (before a $7,500 federal tax credit). A 36-month lease costs $350 a month, with $2,500 down. Bring a cot, we are given the impression that there are long lines at the dealerships. GM’s spokesman David Darovitz told Automotive News [sub], that based on customer reactions, GM expects demand for the Volt to exceed the 10,000 units it will build between its launch and the end of 2011. (Read More…)
OK, so none of these cars are actually “competition” for the Chevrolet Volt, but think of them as a benchmark “basket” and they can help define the market the Volt will soon be thrown into. (Read More…)
The Chevrolet Volt began life as a marketing concept: “what if,” GM’s finest minds asked themselves, “we could sell a car that could go 40 miles without burning any gasoline?” That goal was achievable (although how easily and regularly remains to be seen), but it came at a cost: if you check out GM’s just-released standard equipment sheet (click on “standard equipment”), you’ll find that the Volt’s gasoline range extender requires premium fuel. What’s strange about this is that the Volt’s 1.4 liter range extender is hardly an overstressed buzz-bomb, making only 80 hp at the crank and 74 hp at the generator. Why then does it need premium? Considering that the Volt would have struggled to pay off its premium over the Toyota Prius anyway, the decision to require premium fuel makes no sense at all.
Shanshan Du and Yu Qin of Troy, MI have been indicted on charges including conspiracy for allegedly stealing GM hybrid technology between 2003 and 2005. According to the Detroit News,
Du, who was hired at GM in 2000 and worked in the company’s Advance Technology Vehicle Group, copied thousands of pages of GM trade secrets onto a portable computer hard drive five days after accepting a buyout offer in 2005. The indictment alleges the theft of secrets dates back to 2003.
GM estimates the value of the stolen documents at $40 million, according to the U.S. Attorney’s Office.
The indictment charges that Du and Qin set up their own company in hopes of transferring technology to the Chinese automaker Chery, but that no technology ever made it to the Wuhu-based automaker. And though this is an obvious opportunity for a laugh at the expense of “Chinese R&D,” the real story here is just how stupid Du and Qin were for targeting The General’s hybrid technology between 2003 and 2005. (Read More…)
The automotive world largely yawned when Ford announced the 2011 Lincoln MKZ hybrid. After all, Ford already offered the Fusion and Mercury Milan in hybrid flavor, and the standard MKZ is hardly setting the world on fire with only 11,214 models sold in the first half of 2010. In search of a bigger publicity bump for its luxury hybrid, Ford has pulled a fun little gimmick out of its bag of tricks: the 2011 MKZ will offer a hybrid drivetrain for no price premium over the standard V6 version [press release here]. According to the AP [via Yahoo], this is the first time a manufacturer has offered hybrid and non-hybrid versions of the same car for the same price. And really, the move comes as no huge surprise. With Mercury on its way out, Ford doesn’t have to worry about the$35,180 MKZ Hybrid encroaching on the $32k Milan Hybrid, and if it had charged a hybrid premium, the MKZ hybrid could have cost closer to $40k where it would have faced tougher competition from better-established luxury brands. Besides, Lincoln needs to build some momentum somehow… but is value a good place to start rebuilding a worn-down luxury brand?
Honda is moving closer to the grid. Honda is working on on a plug-in hybrid, and an all-electric car. It will take a while until they are ready, if you want one, you need to wait until 2013. Toyota is a step and a year ahead: ToMoCo will begin mass production of plug-in hybrids and electric cars in 2012. (Read More…)
What’s that? We still haven’t plumbed the depths of our bag-o-automotive-sales-data thoroughly enough to have published annual sales for the Toyota Prius? Well, here it is, my truth-starved friends: ten years of Prius sales, culminating in two consecutive years of falling sales. And granted, most nameplates are down over the last two years because the market has been down for a solid two years now. Also, if you think the downturn is due to gas prices, you’ve got a surprise waiting for you after the jump. So has the Prius lost its luster? Could the most culturally significant passenger car of the last ten years be running out of steam (or whatever it runs on), or is this just a natural drop in demand in line with a weak market?
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