It seems potentially controversial front end treatments are today’s theme. After teasing its upcoming Santa Fe last week, Hyundai let it all out on Tuesday, debuting a wildly different fascia with which to temp buyers on the hunt for an “ultimate family adventure vehicle.”
If you’re not up on your corporate marketing-speak, that’s how Hyundai refers to its popular midsize crossover. Despite bowing in fourth-generation form in mid-2018, the Santa Fe rolls into 2021 with a new platform in tow, begging to be noticed — not that it already wasn’t. (Read More…)










“Each model will have its own identity.” – Luc Donckerwolke,

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