In our second installment, we take the Scion FR-S to the track, along with the heavier, but more powerful Hyundai Genesis 2.0T and its spiritual antecedent, the Mazda MX-5. Oh, and there are special guests from Japan and America.
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Tag: Hyundai
France is asking the EU to look into an uptick in South Korean car imports, which could possibly result in tarrifs being slapped on the vehicles, despite an EU-South Korean free trade agreement.
The most successful brands in our industry don’t have much meaning to them.
Toyota, Chevrolet, Ford, Hyundai, Kia, all of these are names that wouldn’t evoke much of any imagery had their manufacturers never existed.
Mercury and Saturn are popular planets that make you think of space and the futuristic pursuit of those faraway places. Acura should be quite accurate and precise. Rams are tough. Infiniti pays homage to the outer limits of capability and performance.
Yet all of these names experienced failure, or ultimately failed, due to the key essential ingredient within any brand’s reputation.
Product.
First the guy called. Then his wife. Then the repo driver.
The truck had been out in front of their house for nearly a half hour. Lights flashing. Neighbors peeved, and humiliation aplenty.
“Steve, I can get both cars. What do you want me to do?”
Please welcome Jeff Jablansky, our newest guest writer and resident messhugeneh
Attempting to carve into the curves of the Ramon Crater with a machine as dull as a Hyundai Getz is like trying to slice sashimi with a plastic knife. Or performing surgery with knitting needles.
What do you do if you lose market share and can’t stand it anymore? You deliver what the market wants. Hyundai is trying to make up for losses in China with a (so far) China only car that slot between the Elantra and the Sonata, says Reuters. (Read More…)
Automotive News is reporting that Joel Ewanick has left General Motors. Ewanick was hired away from Nissan (who had just hired him away from Hyundai) to bring fresh thinking to GM’s marketing and advertising efforts.
One thing I’ve noticed after decades of prowling high-turnover self-service wrecking yards is the increasing average age of junked Hyundais. The first-gen Excel started showing up in junkyards in large quantities when the cars were about five years old (i.e., the worst car available in North America during the second half of the 20th century), and by the mid-1990s they were all gone. These days, most of the Crusher-bound Hyundais I see are more like 15 years old, about halfway between the average age of junked Chryslers and junked Hondas. The Tiburon has been around since 1997, and this is perhaps the third one I’ve seen in this setting. (Read More…)
If it weren’t for auto bloggers, the question of a separate Hyundai luxury brand would have been dead and buried long ago. But auto bloggers, with a desperate need to generate news out of thin air, won’t let the story die. 224,000 Google results later, and we finally have a definitive answer.
Tim Cain, our not-quite-in-house sales whiz, has cooked up a ranking of the top 260 best sellers year-to-date for 2012. I won’t spoil any surprises, but the Suzuki Forenza lost. And Honda might be the big winner.
In case you’re all wondering why I’m so blasé about compact hatchbacks and wagons, a good chunk of it has to do with the fact that I see them everywhere, every single day (the other portion is simply because it’s fun to needle you folks every now and then).
More than 70 percent of Hyundai’s 45,000 strong worker’s guild voted in favor of job actions, including a walkout planned for Friday. The guild is building up towards Hyundai’s first labor strike since 2008, as they seek better wages and reduced hours.
A gentleman named Louis Bird is suing Hyundai because his 2011 Elantra isn’t getting the claimed 40 mpg that Hyundai’s ads apparently tout. Bird is being supported by a group called Consumer Watchdog, and if that rings a bell, maybe it’s because TTAC has dealt with them a few times in the past regarding Hyundai.
I may occassionally mock the enthusiast infatuation with wagons and hatchbacks, it’s only because they’re not such a big deal to me. Two-box compact and midsize cars (not crossovers or SUVs) are everywhere in my locale, to the point where they go unnoticed. But this is one worth getting excited about.
“If you want a Veloster Turbo, you can buy one right now – it’s called the Genesis Coupe.”
That’s what Hyundai CEO John Krafcik told us at the launch of the Veloster last year, when asked about the possibility of a performance version of Hyundai’s distinctive-looking hatchback. Less than a year later, we have a boosted Veloster and a Genesis Coupe that’s better than ever.
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