The Economic Times of India reports that Hyundai is worried about Europe. Hyundai Europe’s Vice President, Allan Rushforth, felt positive about 2010. “This year we’ll probably achieve 2.7 percent market share in a market of around 13.49 million,” he said. But with regards to 2011, he poured cold water on that year. “Next year will be really interesting. We have yet to see scrappage washout – the year-on-year effects of scrappage from the reported registration data…..I think the first half-year will be really, really tough.”

Reuters has a different story. (Read More…)

On a recent visit to HATCI, TTAC’s Michael Karesh was granted a peek at the forthcoming Hyundai coupe, known in concept form as Veloster. As our graph of the day shows, Hyundai’s never had great sales success with its front-drive coupes. At its best, the Tiburon hit 20k annual sales for a few year with the last design, but the appeal wore off and sales dropped to about half that level. And with sales of the Genesis sedan and coupe combining for fewer than 24k sales through October of this year, it seems that Hyundai isn’t setting the US coupe market afire with its rear-drive offering either. For comparison, the Chevy Camaro racked up at about 71,500 sales through October. But with 40 MPG highway apparently on-tap for this new Elantra-based coupe, the Velostiburon is on track to out-green the hybrid Honda CR-Z. And by the looks of things, it should at least give the Scion tC a run for the extroverted budget-coupe market. Could Korea’s coupe curse be on the way out?

Hyundai’s new Elantra is the latest C-Segment car to receive a 40 MPG highway EPA rating (29 MPG in the city) as it prepares to take on Ford’s 40 MPG 2012 Focus and the 42 MPG Chevy Cruze Eco. The Accent’s only engine is a 1.8 liter engine is expected to make 148 HP and 131 lb-ft of torque, meaning you won’t have to upgrade to a special engine and aero package (as in the Cruze) or a dual-clutch transmission (as apparently is the case with the 2012 Focus). It will be down on power compared to the 160 HP/146 lb-ft Focus and more power but less torque than the 138 HP/148 lb-ft Cruze Eco, but should undercut both on price. And by bringing the model-wide efficiency up rather than tweaking special models for high efficiency, Hyundai’s John Krafcik says that his firm will have no problem hitting a 50 MPG average by 2025 (though a CAFE calculation that gives the 40/29 MPG ELantra a 44 MPG average doesn’t hurt). Meanwhile, when was the last time you heard anyone even mention the Civic or Corolla? The times, they are a-changing…

Well, it seems that the wrecked US-Korean trade pact only affects U.S. food exports to Korea. It most certainly does not seem to have any influence on Hyundai. Hyundai expects to set a company record for annual U.S. sales next week already, and to sell even more in 2011. (Read More…)

Hyundai’s Sonata overhaul has been well-received by critics and customers, and the next-gen Elantra looks set to move the magic to the C-segment. But what of the Accent? If there’s a vehicle left in Hyundai’s lineup that recalls the bad old days of Hyundai’s bargain-basement past, it’s the current sub-$10k base price Accent. Of course, that’s all about to change, as a new Accent is hitting the roads in Korea… and like most of Hyundai’s new product, it looks like a huge step up from its predecessor. TTAC’s man in Korea, Walter Foreman, was kind enough to send in this mega-dump of over 80 images of the new Accent, noting

Australia is pretty much a stronghold for Toyota. Looking at the figures, it seems that Aussies like well-made, cheap reliable cars. And to be honest, who doesn’t like those kinds of cars? But what happens when someone else comes to your market, and does well what you do well? Well, you get worried. (Read More…)

Although the Korean Won has stayed strong this year, hurting the profitability of Korean exports, Hyundai has banked $1.2b in profits in the first three quarters of 2010, reports Automotive News [sub]. Analysts had expected the resurgent automaker to earn closer to $1b in profits, but they say that an even stronger Yen has helped Hyundai cut into the sales of its Japanese competitors. And with a new Elantra, Equus, Sonata Wagon, Veloster sports coupe and other much-anticipated products about to hit the market, Hyundai is expected to keep its momentum rolling. Fujio Ando, adviser at Chibagin Asset management explains

TTAC’s own Israeli man of mystery, Tal Bronfer, has been busy with non-TTAC related work this summer, but he’s just checked in from the Alps with brand new images of the Hyundai Sonata Wagon (known in Europe as the Hyundai i40) brake testing on Austria’s Grossglockner High Alpine Road. Tal was blasting through the Grossglockner in some rapid Teutonic metal (let’s just say it has at least one “R,” and one “S” in its name, and a review is forthcoming) when he smelled brakes. Naturally, his first thought was to check his own, but the culprit was this lightly-camouflaged wagon “slowly, braking downhill all the way from the top of the mountain.” Another Sonata Wagon was tow-testing.

What these pictures reveal is that the Sonata Wagon is not a simple sheetmetal job, as the elongated roof falls away gracefully towards the rear of the car, and appears to offer integrated roof rails. It’s a Euro-style “sport-wagon” in the mold of the European Accord rather than a US-style “cross-wagon” like the Venza or Crosstour, which indicates that it won’t come to the US. After all, with the Mazda6 and Subaru Legacy wagons discontinued, the mass-market station wagon seems all but dead. On the other hand, the Sonata has been punching above its weight since it debuted, and with the Euro-Accord wagon coming stateside as the TSX Sportwagon, and a Buick Regal wagon rumored, the i40 may yet come to the states as a Sonata Wagon.

Want a free car? Threaten to burn a Quran, the holy book of Muslims around the world. It also helps if you are a Christian pastor, and you threaten to do it on the anniversary of 9/11. (Read More…)

This weekend sees the first ever South Korean Formula 1 Grand Prix. This is a push into new markets for Formula 1. This is why they are trying to push into North America and the Middle East. But it seems that it’s receiving a cool reception from the very people whom they are trying to woo. Namely, the car business. (Read More…)

Launching a new car division is tough. A monumental task, you might say. And it has to be executed just right. I’ll give you an example, look at Lexus. When Lexus was launched in the United States, it was a hit. It didn’t take much to separate American drivers from their Cadillacs, Lincolns and Buicks. Now compare this to the European launch. Lexus never really took off. Why? Well, a good reason would be that when Lexus starting exporting to Europe, Germany was making luxury cars to a high standard already, so Lexus was nothing special. Hyundai knows this. (Read More…)

Possibly having caught word of the fact that Americans are all-too willing to spend up to $500 extra for hatchbacks, Hyundai-Kia are aiming a load of trunkless wonders at our shores. First up should be Kia’s Forte Five-Door (above), which will probably hit dealers next year, alongside a new six-speed automatic transmission and optional navigation. These new options and the Forte5’s subtly slick looks should help the nameplate keep up its sales momentum. Sometime after the Forte5 (actual name may vary) drops, Hyundai’s new Accent should be joined by a five-door version as well. It’s not yet 100% clear if that model is headed stateside, but at this point, we’d be surprised if it didn’t join America’s burgeoning hatchback party. And finally, Hyundai should bring out one of the strangest little hatches in the business when its “Veloster” (again, actual name may vary) hits the market, likely in the next year as well. Recently-captured photos of its weird glass access-door-cum-hatchback are almost as intriguing as its claimed target of 40 MPG highway, possibly out of a turbocharged version of Hyundai’s direct-injection 1.6 liter engine. In any case, if Ford is to be believed and hatchbacks are back, Hyundai-Kia will (once again) be poised to make hay on the trend. And as far as we’re concerned, it’s all good news: the hatchback has been wandering the desert for too long.

Chatting with frequent flyers provides a unique context to mainstream vehicles, especially with recent changes at the rental car counter. That’s because the 2011 Hyundai Sonata arrived and she’s all that with a bucket of awesome. Renting one is like an extra $50 Per Diem, or a “suite” upgrade at the Hilton. After spotting a Sonata SE on the showroom floor, I’m wondering if the same applies for retail buyers with a need for road holding and toddler hauling. Because the Sonata is certainly a nice car.

(Read More…)

In the eighties, the European auto makers were quaking in their boots at the prospect of a “Japanische Welle” (Japanese wave). Having seen the huge damage the Japanese brands inflicted on Detroit during the seventies and early eighties, they braced themselves for a similar onslaught. It never quite happened. Now they’re wondering if the Koreans are going to succeed where the Japanese fell short. There are plenty of indications to suggest they will. In Germany, probably the most auto-chauvinistic of all the  European countries, the Golf-class Hyundai i30 (above) is currently the number one selling import car, not counting VW’s captive import brand Skoda. Toyota and Honda’s European market share is down, and Hyundai’s is up, and growing quickly. Is the Hyundai Welle unstoppable? (Read More…)

Hyundai demands its fair share of a market that doesn’t exist. The Koreans are stepping up the development of EVs. Two days ago, Hyundai held a test drive event in the suburbs of Seoul. The invitees could drive a (blue is the new green) Hyundai BlueOn EV. The Nikkei [sub], who was invited, reports: (Read More…)