Kia’s much-teased EV concept turned out to be less attractive and more serious than we initially assumed. Following an announcement suggesting the vehicle’s wild arrangement of 21 interior screens was a humorous jab at industry trends, the automaker officially debuted the car at the Geneva Motor Show. Styled at the company’s European design centre in Frankfurt, the “Imagine by Kia” concept manifested into a slightly puffy crossover serving as an exercise in design.

In the end, Imagine is guilty of some of the show car sins Kia seemed to be railing against. For starters, it uses a single sheet of glass for the windscreen and roof, features rear-hinged doors at the back, rides on bespoke Goodyear tires, and hosts the ever-popular menagerie of interior displays.  (Read More…)