The U.S.A. dispatches its Secretary of State to complain to Japan about less than 8000 vehicles exported from the U.S. not benefiting from the Japanese cash-o for clunker-u. At the same time, a new car market is starting to explode, without anybody noticing: Vietnam.

Vietnam imported 76,300 units in 2009, nearly 10 times the U.S. exports to Japan. The increase was 51 percent on the year, an all-time high, the Nikkei [sub] reports. Sales of domestically manufactured vehicles were 115,000 units in 2009, up only 3 percent, but still a record. A total market of some 200,000 units is not much compared to neighbor China, but it’s a strong start. (Read More…)

If you are stuck in Beijing traffic, while police closes the center lane to give preferential treatment to a government motorcade, you will notice a penchant for foreign brands amongst Chinese government officials: White license plates (= government) are usually found on bigger bore Audis, BMWs, and Mercedeses (or “Benz” as they are called in China.) After all, they are made in China in joint ventures, and only petty people will point out that an Audi A8, a Volkswagen Touareg, or a Benz S Class are imports.

The tastes are about to change, albeit not too drastically.
(Read More…)