We started our coverage of GM’s Eighties and Nineties branding adventures last week, with the short-lived experiment that was Passport. The dealership network was an amalgamation of GM-owned or influenced brands from Japan, Sweden, and in the case of the Passport Optima, South Korea. Passport lasted from 1987 through 1991 before GM changed directions. In addition to axing an unsuccessful sales channel, Geo and Saturn cars had arrived during Passport’s tenure and made things more complicated. Let’s learn some more about GM’s Canadian dealership networks.
Tag: Isuzu
In the Eighties and Nineties, General Motors of Canada decided to try new distribution strategies for its imported cars. Like in the recent Dodge Colt series, General Motors had its own captive import cars and trucks that were manufactured by other brands. But because of dealership arrangements in Canada, GM took things a step further than Chrysler and established a separate distribution network for its imported wares. The efforts lead to the thrilling Passport and Asüna brands for the Canadian market. First up, Passport.
Rare Rides featured Isuzu vehicles on four previous occasions, and all of them were from the Seventies or Eighties.
Today we switch it up a bit and present an Isuzu from the Nineties. Ready for Irmscher?
Rare Rides has already featured Isuzu’s mass-market successor to the 117, in the boxy and thoroughly Eighties Impulse. Let’s check out what Isuzu offered to its coupe customers a decade prior, when it aimed for a discerning, well-heeled customer.
Today’s Rare Ride is from the period in the Eighties when many compact pickup trucks were available to the North American consumer. While most of these vehicles were Japanese, some covered their origins with American badges. Others wore both Japanese and American branding, albeit at different dealerships.
Wouldn’t you LUV to check out this P’up? Ugh.
Buy/Drive/Burn has focused solely on Japanese trucks lately, and thus far covered the Seventies, Eighties, and Nineties. Today we turn to the new century and take a look at three midsize Japanese pickups. They have something in common: All them are pretending to be a different brand than they actually are.
Badge games, activate!
Some guys dream of finding a Blower Bentley or Hemi Super Bee in a dusty barn. I get excited when I find an obscure example of badge engineering in a big self-service junkyard.
No Suzuki Equator— yet— but here’s something just about as rare: the Isuzu-badged version of the Chevrolet Colorado, found close to Pikes Peak in Colorado. (Read More…)
Last time on Buy/Drive/Burn, we considered three-door Japanese SUVs from 1989. In this edition, we move forward a couple years in history and down a size class. Up for grabs are compact SUVs with removable roofs, all of them Japanese.
Do you remember what the compact SUV market looked like in 1989? Me either. But it was a time where every Japanese manufacturer (except Honda, obviously) offered a three-door SUV. Nissan, Mitsubishi, and Isuzu all vie for your 1989 dollars.
Some of the most interesting examples of GM badge engineering during the last few decades involved the Isuzu brand; first, the Chevrolet LUV pickup (Isuzu Faster) arrived during the late 1970s, followed by the Chevrolet/Geo Spectrum (Isuzu Gemini) and Geo Storm (Isuzu Impulse), and finally the Trailblazer-based Isuzu Ascender. Mixed in there was the Isuzu-ized second-gen Chevy S-10, also known as the Hombre.
You won’t find many Hombres in your local wrecking yard, but I kept my eyes open for one until this ’96 showed up in Denver. (Read More…)
Even though we’ve just had two Japanese Junkyard Finds in a row, I’ve been searching for a discarded Acura SLX for so long that I had to share this ’99 in Denver immediately. (Read More…)
Today is the start of a series of related Question of the Day posts. Each Wednesday QOTD for the next few weeks will be dedicated to selecting vehicles for a different section of an ideal Special Crapwagon Garage you’ll be compiling.
Up for Part I in the series are hatchback and liftback vehicles. Start your brains.






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