You think only China has a total disregard for intellectual property? Ford filed a trademark infringement suit on Wednesday against a foreign carmaker. The only thing this carmaker has in common with China is their love for the red color. Ford sued Ferrari for blatantly stealing the name of the world’s best selling vehicle, the F-150. (Read More…)

CEO Sergio Marchionne certainly suggested as much in a speech at the NADA convention over the weekend, in which he said

Who knows? In the next two or three years, we could be looking at one entity. It could be based here

From the perspective of the American taxpayer, this would certainly be the favorable outcome. After all, Fiat didn’t put a single Euro into the restructured Chrysler, and national bailouts don’t usually result in the expatriation of the bailed-out firm. But the US Treasury department isn’t the only master Fiat has to serve, and Marchionne’s suggestion that the Fiat-Chrysler alliance has touched off something of a “firestorm.” The Financial Times reports that

Pierluigi Bersani, leader of the [Italian] opposition Democratic party, demanding an explanation from Mr Marchionne said it was unacceptable for “Turin and the country to become a suburb of Detroit”.

Industry Minister Paolo Romani adds [via the Montreal Gazette]

The head of the carmaker must remain in Turin

And with Italian backlash against a possible Detroit headquartering of the Fiat-Chrysler alliance building, Marchionne is backpedaling furiously.
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While America is glued to the flat screen, Fiat gets all the headlines. The other day, Sergio Marchionne had dropped a mention that the HQ of a merged Fiat & Chrysler could move to the U.S. Stateside, this didn’t make much waves. It was buried in shyster-gate. In Italy, all hell broke loose. Fiat emigrating la bella Italia for America? Porca miseria! (Read More…)

Fiat CEO Sergio Marchionne stepped into a minefield by calling the high-interest bailout loans provided by the U.S. and Canadian governments in 2009 “shyster loans.” Some called him an ingrate, others branded him a racist. Yesterday, Marchionne apologized. (Read More…)

Germany’s auto motor und sport magazine caught Lamborghini’s Murcielago-successor Aventador in the wild, only covered by some artsy pasties on the paintjob. It should be available for viewing without the camouflage at the Geneva Auto Salon. (Read More…)

Want to know how to get a good chunk of the Detroit 3, no money down? Easy: Today, Fiat increased its ownership of Chrysler from 20 percent to 25 percent. What did they pay for it? Niente. Fiat received the extra shares “upon the Company’s achievement of the first of three performance-related milestones,” as a Chrysler Group LLC press release proclaims. And what is that milestone? They started making an engine. (Read More…)

Fiat split its auto business from the rest of its industrial operations today, creating two new companies: Fiat and Fiat Industrial. Fiat CEO Sergio Marchionne announced the move as a way for Fiat to unlock its share value and concentrate on its core business, telling the AP [via Newser]

This is a very important moment for Fiat, because it represents at the same time a point of arrival and a point of departure. Faced with the great transformations in place in the market, we could no longer continue to hold together sectors that had no economic or industrial characteristic in common.

But with Fiat Industrial taking care of the truck-and-tractor side of the business independently, Fiat SpA is focusing on the task at hand: Chrysler. With a 35 percent stake in the bailed-out American automaker in the bag, Fiat is aiming for a controlling stake when Chrysler’s IPO hits the markets later this year. And though the spin-off of FIat’s non-automotive business opens the door for a full merger of Fiat and Chrysler, Marchionne denies that a full merger will take place, saying only that

I don’t know whether it is likely, but it is possible that we’ll go over the 50 percent mark if Chrysler decides to go to the markets in 2011. It will be advantageous if that happens.

But don’t mind Sergio’s equivocation. Fiat will almost certainly snap up the remainder of a controlling stake by the end of this year. Here’s why…

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With some 60k Italian jobs and a $20b investment at stake, Fiat’s “Fabbrica Italia” renovation of its home-country production plans are crucial to the integration of Fiat and Chrysler. And rather than negotiating a national labor agreement with Italy’s fractious unions, Fiat has been revamping its Italian plants on a case-by-case basis. This strategy has already backfired at the firm’s Naples-based Pomigliano plant, where the Italian metalworker’s union Fiom decried Fiat’s plans as “discriminatory.” Since then, Fiat has moved onto its Mirafiori plant in Turin, where Fiat wants to build the next-generation Compass/Patriot models for Chrysler and a derivative SUV for Alfa-Romeo on the firm’s new “Compact Wide” platform. And once again, Fiom is up to its old tricks. The WSJ reports that every other union has approved the new Mirafiori deal with Fiat, except Fiom, which has been banned from representing workers at the plant, pending a January vote by workers. However, Fiom represents some 22 percent of Mirafiori workers, and the union has announced an eight-hour strike for January 28.

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When we reported last month that a strange assortment of Indian and Chinese truck builders is after the Italian design house and coach builder Pininfarina, we asked what you probably thought: “What do all these truck makers want to do with a company that designed Ferraris?” Now there’s a Chinese company that can put a hot design house to better use: Beijing’s BAIC. (Read More…)

Usually, unions take to the streets when their company is supposed to be sold. In Italy, unions demand the sale of their company.

In Milan, union representatives marched to the German consulate and handed the consul a letter in which they demand that Fiat lets Alfa go and that Volkswagen takes over.” With the letter delivered, the demonstrators grabbed megaphones and shouted: “Alfa has no chance with Fiat. We want Volkswagen!” Scusami? (Read More…)

Renault’s “We Live In Modern Times” series of ads for its Twingo subcompact were a favorite at TTAC’s “Shameless Sexual Exploitation Weekend,” but it’s this Italian Twingo ad that has the French automaker back in the news. Italian Prime Minister Silvio Berlusconi has banned this Publicis-produced spot from both state-owned RAI television and his own Mediaset broadcasting empire, for its overt use of lesbian themes. It’s not clear exactly what motivated Berlusconi’s decision, but for a guy who is now most famous for his “bunga-bunga” group sex parties and underage girlfriends, it’s one hell of a hypocritical move.

The relationship between automakers and automotive journalists can be extremely difficult, as automakers often hold access to cars hostage based on a journalist’s coverage of them. If, as an automotive journalist, you like every car you drive, the world is your oyster. Automakers invite you to every launch, PR guys gaze longingly into your eyes, and all is right with the world. If, on the other hand, you write negatively about a car, you can find yourself watching the gravy train pull out of the station without you… or, as it turns out, you could even be sued. At least in Italy.

Carscoop reports that Fiat is suing the Italian TV show AnnoZero for “defamatory” remarks about the Alfa Romeo MiTo Quadrifoglio, after the program asserted “the overall technical inferiority of the Alfa Romeo MiTo” in comparison to the MINI Cooper S and Citroen DS3 THP. The details of the case are sketchy, but you can find Fiat’s press release on the matter after the jump.

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Last night, I was on the phone with one of my VC friends (that’s VC as in Venture Capital, not as in Vietcong, don’t get any ideas) and he decried the paucity of free cash: “From Joe Shmoe to billionaire investors, all are holding on to their money.” It can’t be all that bad if what Autoguide says is right, and if De Tomaso will be back from the dead. They say, there will be De Tomasos at the Geneva Autoshow. (Read More…)

Giorgetto Giugiaro sold out to the tedeschi at Volkswagen. Bertone is teaching budding Chinese car designers in brutally cold Changchun. And now, the last vestige of inspired Italian car design is on the auction block: Pininfarina . Actually, they had hired the Italian investment bank Banca Leonardo in August 2009, but they took their time. Now, the bidding is getting serious. And guess who wants to take Pininfarina home. (Read More…)

The rescue of Chrysler is making great strides. Sergio Marchionne today presented union officials an audacious plan. Powered by an investment of $1.3b, Chrysler and Fiat will build Alfa Romeos and Jeeps under one huge roof. The roof is in Mirafiori, Italy. Also known as the Fiat factory in Torino. And who will pay for all that? Fiat will pay 60 percent. Chrysler will pay 40 percent. (Read More…)