The people running the low key publicity campaign for director Ron Howard’s upcoming Formula One based film Rush have done their job well, at least as far as car enthusiasts are concerned. Howard’s an A-list and very bankable director with a string of critical and commercial successes so it will be interesting to see how general audiences, as opposed to racing fans, respond to the movie. Since plenty of folks who weren’t space buffs enjoyed Howard’s Apollo 13, I don’t think that will be a problem. If you’ve seen Apollo 13 then you know that Howard is a stickler for authenticity. Howard has made sure that car blogs and the like have been teased with tweeted cheesecake shots of umbrella girls and  information about how realistic the racing footage will be in the movie, centered on the 1976 rivalry between playboy James Hunt and methodical Niki Lauda.  The theatrical opening of Rush is scheduled for September but the film’s official trailer has now been released. You can’t tell a book by its cover nor a movie by its trailer but it does look promising. It also looks kind of familiar, there’s a sense of deja vu about it. (Read More…)