The Obama administration either decided that Toyota has been sufficiently maimed and weakened to give its wards of the state some breathing room (a theory rising in popularity amongst some conspiracy buffs), or Toyota has definitely found the definitive cure for UAS (unintended acceleration syndrome). Be it as it may, the NHTSA has approved the shim fix, says Reuters. If the Wall Street Journal got it right, recalled Toyotas may also get a re-flash, and a feature amiss in most American cars. (Read More…)

Toyota hopes to re-open its shut NA plants by the end of February. Then, sales of eight recalled models will be re-started, said “three sources briefed on plans” to Reuters:

Also, if the shim solution is approved, Toyota dealers can begin fixing flawed accelerator pedals as early as next week, said the anonymous sources. (Read More…)

When a Japanese company NFSWs up in a big way, it is customary that the CEO says “honto ni moshiwake arimasen” (“I am deeply, seriously sorry”) in front of running cameras, takes a very deep bow and exits stage left, not to be seen or heard of anymore while someone else takes his job . That’s just the way Nipponese crisis management works.

Not so at Toyota. (Read More…)

The Japan Automobile Manufacturers Association today officially conceded defeat and yielded the title “world’s top automobile manufacturer in 2009” to China, reports the Nikkei [sub]. The world had known for quite some time that China made more than 13m cars in 2009, and that Japanese production was a mere shadow of its former self. But it needs some time to sink in and to make it official.

Note: All that follows are production data, as opposed to sales data. In China, production data nearly equal sales data. Couldn’t be more different than in Japan. Here, usually twice as many cars are made than sold. Half of the Made in Japan cars are exported. Usually. Let’s see what happened this time. (Read More…)

Here is a round-up of the Toyota news that is flowing furiously out of all news outlets. Everybody, from the Wall Street Journal to Al Jazeera weighs in on the issue. Grab a cup of coffee. Or something stronger.

More recalls: Toyota announced late Wednesday that it must recall another 1.1 million vehicles “to address the risk that floor mats could trap accelerator pedals and cause bursts of sudden acceleration,” says Reuters. According to Reuters, “Toyota now has recalled nearly 6m vehicles for problems with the accelerators used across its lineup.” This is not counting the 2m vehicles in Europe that will be recalled.

EU recall official: Toyota Motor said today that it definitely will be expanding the recall to Europe, says AFP via Google. “Toyota will implement a recall in Europe,” said company spokesman Paul Nolasco. “We are still not sure about the models and the number of vehicles.” Initial estimates, published by The Nikkei [sub], spoke about another 2m cars in Europe. Plants will not be closed in Europe, because different parts already are being used in new production.

Recall spreads to China: China’s quality watchdog agency said “bu hao” to Toyota and ordered  the  recall of “at least 75,000 vehicles  in China,” says London’s Times. (Read More…)

Japan surely can use some good news, what with pedal-gate and Standard & Poors warning that they might downgrade Japan’s sovereign debt rating from stellar to less than stellar. CSM to the rescue: They think, vehicle sales in Japan could grow by 4 percent in 2010. Honto? What’s driving sales go motto-motto? Government stimulus money. (Read More…)

Toyota’s decision to suspend production and sales in North America of eight recalled models is sending shock waves through seismically sensitized Japan . Tokyo’s Nikkei [sub], usually not prone to sensationalist reporting and strong language, says today that “the fiasco is likely to have unfortunate consequences for the automaker’s image and earnings.”

According to the Nikkei, the eight models recalled for sticking accelerator pedals accounted for about 60 percent  of Toyota’s North American sales last year.  The production freeze will affect five North American plants. “A prolonged halt would inevitably influence Toyota’s bottom line,” warned an analyst at one major securities firm.

According to the Nikkei, “it is rare for an automaker to suspend production and sales because of a recall.” A Toyota spokesperson pointed out that this is not the first time for the company to make such a move. However, they acknowledged that the scale this time is unusually large. (Read More…)

Here is an interesting facet of the “the Chinese car market is bigger than the American car market” meme:

In 2009, Japanese automakers have, for the first time, built more cars in China than in the U.S. reports the Nikkei [sub]. Says the paper: “Of the eight Japanese passenger carmakers, six manufacture vehicles in China. Their aggregate Chinese output came to roughly 2.25 million units in 2009, exceeding the 2.1 million produced in the U.S.”

Which pours cold water on the often voiced theories that people base their car choices on ethnic prejudice. Japanese people are not necessarily hugely popular in China. Japanese cars are. (Read More…)

The Japanese press is making a big to-do out of the combined 2009 sales of Volkswagen and Suzuki. Or rather out of the fact that the two together sold more than Toyota. „Suzuki-VW Beats Toyota In Global Sales In ’09” headlines The Nikkei, as if the two would be one company.

That the two of them could easily crush Toyota is no news to TTAC readers. When we announced the VW-Suzuki nuptials on Dec 9, 2009, we said: “Suzuki has an output of 2.36 million units a year; added to VW’s sales, Toyota would be toast.”

The Nikkei did the adding, and writes:  (Read More…)

On Sunday, Tokyo’s Nikkei worried aloud that Toyota’s recall may snowball into Europe. The ball is rolling: Today, the Nikkei reports that Toyota “expects to recall roughly 2.0 million vehicles in Europe to fix defective gas pedals.”

The Nikkei’s source is “a person familiar with the matter .“ Because Toyota is still working out which cars exactly need to go to the shop, “it’s unclear when the recall will be formally announced, the person said.” (Read More…)

Today’s Nikkei [sub] says that the latest Toyota recall “is seen as a major dent in the side of the leading Japanese automaker’s reputation as a builder of reliable automobiles.” (Read More…)

A lot of bandwidth is wasted in the blogosphere about how closed the Japanese car market supposedly is to foreign imports. Which of course is baloney. Paul Niedermeyer debunked the propaganda, and said: “Want to import cars to Japan? It’s one of the easiest countries to do so.“

In case people have not really gotten it, The Nikkei [sub] has drawn them a picture. It painstakingly lists how many cars were made by Japanese manufacturers at home and abroad. It shows how many cars were exported, and how many were imported. (Read More…)

Now that Japan has said kankei nai ne (who cares, not worth the trouble) and opened their cash for clunkers program to American imports, even if they did not go through mandatory homologation, and even if they weren’t rated by the Japanese government to get 35.5 mpg or better, which car is the first to qualify? You are looking at it – very closely. It’s a, it’s a, it’s a … (Read More…)

Osamu Suzuki said today he would probably refuse advances by Volkswagen if they would want to get deeper in bed with their new Japanese bride.

“When Suzuki becomes a bigger and more successful company, Volkswagen will probably want to buy more of our shares,” Suzuki said. “If that happens, Suzuki will probably respond by saying, ‘Let’s continue as we are.'”

We’ll see.

Today’s Nikkei [sub] clarified the Japanese position on US cars qualifying for Nipponese cash fur clunkers money. The program offers up to 250,000 yen ($2,800) in subsidies to buyers of cars that meet Japanese fuel efficiency standards.

According to the Nikkei, about 30 percent of U.S. imports to Japan enter the country through the “Preferential Handling Procedure,” that does not require them to pass Japanese fuel efficiency tests. These cars, which had been excluded from the program, will now be considered – based on mileage data collected in the U.S.  Good luck with that. (Read More…)