The Nikkei [sub] detected a brand-new trend: Cars with an internal combustion engine. In Japan, 20 percent of new cars sold are hybrids. Elsewhere, especially in China and Europe, hybrid cars have a bit of a hard time. “Although being environmentally friendly is important, saving money is tops,” an unnamed Nissan exec told the Tokyo wire, and added that consumers in these markets look more closely at how much they can save on fuel costs in relation to vehicle prices. Now this trend is reaching Japan. (Read More…)

Last month, Toyota invited the Japanese press to join them for “the opening ceremony for its new plant in Brazil on August 9,” a three day event in and around Sao Paulo. The excitement lowered considerably as the Fourth Estate ventured to the bottom of the invitation. There it said that “flight costs to and from Brazil and all accommodation costs will need to be covered by participants themselves.” That’s Toyota as we know and love it. If you have dreams of lavish press jaunts, don’t dream them in Japan.  The event happened yesterday, without yours truly. The Nikkei [sub] hopefully sent its local stringer, and it reports what we know anyway: “Toyota Motor Corp.  will kick off production of a strategic small car aimed at the emerging-market middle class next month at a new plant in Brazil.” And the new car is the Etios. (Read More…)

The LS and I have had a long relationship. Back in 1993 I was an impressionable teenager nearing that holy-grail of ages: 16. This meant I dreamt of driving constantly. My parents were Oldsmobile and Chrysler folks, so my choices were a 1980 Custom Cruiser, a 1985 Cutlass Ciera, or a 1988 Grand Voyager. The Oldsmobiles were diesel. Need I say more? One day my best friend’s dad pulled up in a brand-new 1993 Lexus LS 400 for the school run. I had no idea cars could be assembled with that kind of precision and my world was changed forever. Needless to say, when the Lexus invited me to the unveiling of the fifth-generation LS, my expectations were set high.

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Mark Stevenson steadfastly remains on his Suzuki Death Watch. “Pfft,” says the company run by the world’s youngest octogenarian Osamu Suzuki, and brings out yet another car Americans can’t have. .

Suzuki will bring out a new version of its best selling kei car, the Wagon R. According to The Nikkei [sub], Suzuki’s new midgetmobile will upset the other midgetmobiles with a “best-in-class 28.8km per liter, up around 22% from the current version of the wagon-type minivehicle.” (Read More…)

Toyota is serious thinking of breaking a taboo. It is considering moving some production of its Lexus luxury brand from Japan to the United States, says Reuters.  The oddest part: The Japanese government might help Toyota to move the jobs out of the country. (Read More…)

In the 80’s, I took a sabbatical from marketing and propaganda, and managed a record distribution company in the U.S. My warehouse manager was Rick, a redheaded bear of a guy who also could have been Master at Arms of the local Hells Angels chapter. Come to think of it, he managed the parts department of a motorcycle store before I hired him. The love of his life were a motor cycle and his Z Car. Rick would have suffered a heart attack, would he have known that his manly Z was a ladyboy. At home in Japan, the Z had a girlie name : The Fairlady.
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In 2010, when everybody was going ecstatic about EVs, PSA Peugeot Citroen said to Mitsubishi: “send us some of your i-Mievs, with our badges. Say, 100,000 for starters.”

PSA sold them (as much as they could) as the Peugeot iOn and Citroen C-Zero, the first car that sounds like sugar-free soda-pop. Now, PSA picked up the phone, called Japan, and said: “Hold the i-Mievs! We have enough!” (Read More…)

While everybody has their eyes on China and possibly India, the car market in smaller South East Asian countries is exploding right below  the RADAR screen. By themselves, car sales in a country like Vietnam don’t seem to amount to much. Now, go to the trouble and add a few South East Asian countries together. The Nikkei [sub] did and notes to its amazement that the car market in Thailand, Indonesia, Malaysia, the Philippines, Vietnam and Singapore jumped 21 percent in the first half year to 1.6 million units.

Now why would The Nikkei be so excited about this? (Read More…)

Hybrids and minivehicles are still on top of Japan’s list of best-selling cars in July, only more. The Prius is ichi ban with 33,398 units sold. Last time we looked in May, it was 20,789. It  is followed by its compact sister, the Aqua (better known in the U.S. as Prius C) with 26,274.

Honda’s Fit is back in #3. (Read More…)

The most successful brands in our industry don’t have much meaning to them.

Toyota, Chevrolet, Ford, Hyundai, Kia, all of these are names that wouldn’t evoke much of any imagery had their manufacturers never existed.

Mercury and Saturn are popular planets that make you think of space and the futuristic pursuit of those faraway places. Acura should be quite accurate and precise. Rams are tough. Infiniti pays homage to the outer limits of capability and performance.

Yet all of these names experienced failure, or ultimately failed, due to the key essential ingredient within any brand’s reputation.

Product.

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With California’s Zero Emissions Vehicle mandate looming it is only a matter of time till we see an EV from each of the major players in the California market. Nissan has the Leaf, BMW has the Active E, GM has the Volt and Honda electrified a Fit and Ford has electrified everything that isn’t nailed down. That brings us to the elephant in the room: Toyota. To give us some insight into Toyota’s CARB (California Air Resources Board) compliance plans and to see the fruits of the unlikely Toyota/Tesla marriage, Toyota flew us to sunny Southern California to sample the 2013 RAV4 EV.

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Whenever we talk about middling sales and dwindling market shares of certain carmakers, moles pop out of the holes, check their talking points, and shout: “Volume is soooo lame. Awesome profits is where it’s at!” Point taken. (Read More…)

Toyota has decided to increase global production this year by about 300,000 units, The Nikkei [sub] reports, as usual for the Nikkei without quoting sources. If this is true, then it would bring global production numbers for Toyota and Lexus close to 9 million for the year. With Daihatsu and Hino, that number would be around 10 million. That is too high for GM to reach. (Read More…)

Mitsubishi is still alive and well in Japan, for the rest of the world, it is hoping for a Mirage. Just to make sure, Mitsubishi built one. Produced in Thailand, the Mitsubishi Mirage is a global compact car. Today, it goes on sale in Japan. (Read More…)

While we are waiting for the U.S. July sales table to populate, let me entertain or bore you with all the numbers from Japan. This was made possible by the , the Japan Mini Vehicles Association finally publishing its outstanding table. Domo arigatou. (Read More…)