In news which will shock absolutely no-one, Business Week reports that Toyota and Nissan’s attempts to woo buyers of big pick-up trucks are failing (or failed, depending which way you’re looking at it). “The Big Three successfully beat back the Toyota incursion into the pickup market” said Brian Johnson, auto analyst for UK bank Barclays, “We had expected Toyota would do what they did with cars and take over the market. Their share gains have been frustratingly slow.” As with most things, the devil is in the details. Or in this case, the devil is in the market research. (Read More…)
When Honda first launched its current Insight hybrid, it was the cheapest hybrid on the Japanese market, and it quickly became the best-selling car in the country. Then everyone realized that the Prius was infinitely better for not much more cash, and the Insight dropped off. Now, Honda is trying to recapture its budget-hybrid mojo by releasing the car it probably should have made instead of the Insight: the Fit Hybrid. And they’ve priced the 1.3 liter IMA hybrid Fit at just $19,310 (1.59 million Yen), according to Automotive News [sub]. But this time, Honda’s not trying to take on the Prius directly. Says Honda CEO Takanobu Ito
They are totally different cars. Their price ranges are different and they look different. So I don’t consider the Prius as the Fit’s direct competitor. We just want many more people to own the Fit by expanding our line-up.
According to The Nikkei [sub], the iOn needed “changes from the Japanese version to meet European safety standards.” Let’s hope that the Euro-spec i-MiEV received the same changes, otherwise it will be DOA. (Read More…)
Here is another myth that won’t die, as hard as we might be trying to debunk it: “Japan is a closed market for cars. They do everything to keep foreign cars out. Those Nips are unfair, and it’s time to do something about it.”
When Renault released their second generation Megane, people’s reaction pretty revolved around three words. “Whisky”, “Tango” and “Foxtrot”, if you know what I mean. I remember when I first saw it my first thoughts were “My goodness! It looks like someone’s made a massive dent in the back with a cricket bat.” But what did I know? It was voted European Car of the Year in 2003, was the first small family car to achieve a 5 star Euro NCAP rating, and went on to become a sales success. Now let’s look at Renault’s partner, Nissan.When the Juke came out, the reaction was pretty much the same to the Renault Megane. “What in the name of all that is holy is that?!” And now. the Renault-Nissan alliance has done it again. (Read More…)
TTAC (and just about everybody who comments on the Japanese market) saw it coming: After 14 months of government subsidies-induced growth, the Japanese car market took a corner. And now its nowhere but down. Japanese sales dropped 4.1 percent on the year to 308,663 units in September, the Japan Automobile Dealers Association told The Nikkei [sub]. This number does not include Kei cars, which will be published separately. (Read More…)
In a new ad sponsoring all kinds of programs, on regular and cable TV, Nissan is taking the competition by the horns. In their new ad touting their Livina 2011 (pics here), they directly attack GM, Honda and Fiat. Yes, they cite their competitors by name and even put their logos and cars in the ad.
In Brazil, this is almost unheard of. Back in the 90s Pepsi did a South American version of the coke wars. Some beer companies soon copycatted them. However, the ads were pulled quickly and I had the impression people were not impressed with such tactics. (Read More…)
I used to play poker a lot. So I’m perfectly aware of the old adage “Strong is weak and weak is strong“. If someone is acting weak, chances are, they’ve got a good hand and are trying to lull you into a false sense of security. Likewise, if someone is acting bold, then there’s a good chance they’ve got “rags” and are trying to scare you off to collect the pot for themselves. Like when Cerberus purchased Chrysler. It was an open secret in the industry that Chrysler was ready for the knacker’s yard…again. But Cerberus still pushed ahead with the purchase. Eventually, Chrysler failed and Cerberus lost money. Which made everyone wonder “What were you thinking?” I have a suspicion people will start asking the same question about Toyota soon. (Read More…)
Japanese automakers keep saying the ever appreciating yen will be their undoing. So their government intervened, sending the yen back to 85 to the dollar. Once the intervention stopped, the yen continued its march upwards. Today, the Japanese currency stood at 83.31 to the dollar. Which is losing strength across the world. The Europeans received $1.36 for their Euro today. A higher yen making Japanese cars more expensive should hurt Japanese car exports, don’t you think? Let’s see. (Read More…)
Minicars, that Japanese specialty with a pint-sized (0.66 liter) enginelet, still commands a market share of more than 30 percent in Japan. It used to be more. Toyota didn’t play in that segment, that’s what Daihatsu was for. Today, The Nikkei [sub] reports that Toyota will enter the minicar market. Wait a minute, wasn’t that what Daihatsu was for? Oh, they still are … (Read More…)
When you took the Tokyo subway between 10 and 11 pm, it used to be full of dozing salarymen who just got back from work. Putting in long hours just was the Japanese way. Some put in an evening shift somewhere else, and came home at 11, sighing “tough day at the office.” Not anymore. Many companies, Toyota one of them, put in an overtime ban. Hubby-san suddenly had to come home early. As a further sign that the crisis is behind us, longer working hours are back. (Read More…)
A few weeks ago, a Chinese trawler rammed a Japanese coast guard vessel ( or vice versa, depending on who’s telling the story.) The crew was sent home, the captain was arrested. This happened near some uninhabited rocks in the East China Sea, called Diaoyu islands in China and Senkaku islands in Japan. The rocks are under Japanese administration, but are also claimed by (to make matters even more complicated) China AND Taiwan. The islands sit on top of a huge natural gas field, to make matters really interesting. To get the captain home and to make a point, China has been ratcheting up the rhetoric. China is looking for a pressure point that hurts the Japanese. First, they tried to cut off the stream of Chinese tourists that go shopping in Japan. That didn’t work.
Now, China may have found something that seriously messes with traffic in Japan. (Read More…)
Now that GM is thinking about trademarking “range anxiety,” the only choice left to Nissan is to do something about range anxiety. (Just in case GM is successful with their trademark application, we’ll call it Arrival Angst™ … remember, you’ve seen it here first, just in case we’ll have to call you as a witness.) According to The Nikkei [sub], Nissan “will offer buyers of its Leaf electric car a service to ease drivers’ dread of having the batteries run out while on the road.” (See, even The Nikkei is staying away from “range anxiety.” Alright, let’s trademark Distance Dread™ also.) So how will that service work? (Read More…)
Since the recalls, hearings, etc. it’s been difficult to gauge what effect this had on Toyota. On the one hand, sales are falling in the US, but globally, sales are up. Looking at it one way, Toyota had to raise their incentives to shift metal; looking at it another their incentives are still below market average and nowhere near GM, Ford and Chrysler. Companies that are committed to lowering their incentives. Well, here’s another story to further confuse us. (Read More…)
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