The ever rising yen makes Japanese manufacturers flirt with the idea of abandoning the land of the rising sun and to shift production abroad. Toyota President Akio Toyoda told Asahi Shimbun that Toyota wants to keep building cars in Japan — for domestic sales. Even that is up for discussion. (Read More…)

You know who is really freaked about the stronger and stronger Japanese yen? Mazda. Mazda is considered the Japanese manufacturer with the highest exposure to currency swings. Mazda builds 70 percent of its vehicles in Japan. In the first half of 2010, Mazda exported nearly 80 percent of its Japanese output. Ouch. A year ago, a dollar bought 110 yen. Today, it buys only 84. As the yen continues its march upwards against other currencies, Mazda is enacting emergency cost reduction measures to protect their profits from being gobbled up by a steadily advancing yen on its earnings. Here is the plan: (Read More…)

The Japanese seem to be convinced that EVs are the wave of the future. They are so convinced that they are thinking up schemes to use that big expensive battery in the car for other things if the car is not used for other things. Such as when that new EV is sitting in the driveway while Watanabe-san commuted to work using the JR-train. Nissan, Hitachi, and Orix announced that they will work together on turning those batteries-on-wheels into dual-use technology. (Read More…)

Toyota has been selling many hybrids since they introduced the Toyota Coaster Hybrid EV minibus in 1997. A few months later, they started mass-production of the Prius, and it’s been a runaway hit. In Japan, the Prius is leading the charts. The Toyota hybrid system is available in minivans, SUVs and sedans. Nine TMC-produced hybrid passenger vehicle models and three hybrid commercial vehicle models are sold in Japan. Outside Japan, eight hybrid passenger vehicle models are sold in approximately 80 countries.  So far, Toyota has sold  2.68 million hybrids throughout the world. Of course, Toyota is proud of that achievement. But what are they really proud of? That they have saved the world from a huge pile of dangerous dirt. (Read More…)

Sometimes, strength is a weakness. Especially in currencies. The still surging Yen makes Japanese Exports expensive and unprofitable. Despite a lot of talk from their elected officials that the Yen is too high, manufacturers are thinking it will go higher. This could significantly alter the export-heavy Japanese industrial landscape. Case in point. Suzuki and a plot of land. (Read More…)

Japanese citizens raced to showrooms in August and bought cars as if they are going out of style. Domestic sales of new cars, trucks and buses increased 46.7 percent from the same month in the year prior. There is a reason to this: Cars will be going out of style in Japan any moment now … (Read More…)

Suzuki has a little bit of a problem keeping up with the demand in the frisky Indian market. If you can’t deliver, you lose market share. Suzuki’s share of the Indian market already slipped below their usual 50 percent. And guess who’s giving Suzuki headaches? Tata. (Read More…)

So you think when a big company gives you (and your lawyer)  a sizable sum to settle a lawsuit, the lawsuit is settled?  To their horror, Toyota just found out that it’s not over when it’s over. Toyota could find itself wide open. Possibly to hundreds of old lawsuits that were settled and could haunt them again. Five years ago, Pennie Green’s Camry rolled over. Of course, it was Toyota’s fault, why don’t they build roll-over proof Camrys.  The woman was paralyzed. The personal injury suit was settled for $1.5 million. That should be it.  Then Ms. Green and her lawyer had a change of mind that could change the world of jurisprudence. At least in America … (Read More…)

Suzuki is hustling to avoid needing more help from partner Volkswagen. For instance in India, a market VW covets. Suzuki used to own more than half on the Indian market. In the recent months, that share slipped a bit. Not because customers in India don’t like Suzuki. Suzuki can’t keep up with the demand. Customers have to wait for months to get delivery of popular car models such as the Swift hatchback and the Swift Dzire sedan, reports The Nikkei [sub]. Suzuki is finally doing something about it. (Read More…)

If you think Toyota has problems, you sure can’t see them on their monthly report.  Toyota just released sales and production numbers for July,  and they look beauteous: (Read More…)

Mad cars are what make this industry fun. The second generation Renault Megane had a polarising effect; people either hated it (me) or loved it (the others). And people did love it. Very much. Then there was the Fiat 600 Abarth, where they tweaked the engine (which was in the boot) so much, it could only stay cool with the boot lid open. When they found out the car could go faster with the boot lid open, Fiat sold the car with the boot lid permanently open! Then we come to Nissan. While quite not in the same league as the Abarth, Nissan has had some pretty wild cars. The Cube and the Juke certainly stay seared in one’s mind. And it looks like they’ll be doing it again. (Read More…)

Did we say that the Russian market is on the rebound with a vengeance? Nissan agrees. Nissan will raise its Russian auto sales target for fiscal 2010 to 100,000 units, up 120 percent from last fiscal year, COO Toshiyuki Shiga told The Nikkei [sub] today. Nissan’s SUVs are selling so briskly that Nissan has trouble keeping up with the demand. (Read More…)

Toyota launched their hybrid Prius in late 1997. 13 years later, Toyota has sold a total of about 2.6m hybrids, says The Nikkei [sub]. That mostly because it is the top selling car in Japan.  And also “thanks to government subsidies that favor hybrids over other fuel-efficient cars,” as Automotive News [sub] remarks. Toyota doesn’t want to rest on its laurels. (Read More…)

Psssst! Want to buy Japanese car makers below book value? Now is the time. Spooked by the strong Japanese Yen, stocks of export-heavy Japanese automakers such as Toyota and Suzuki can be had for less than the assets on the books. (Read More…)

If you are a carmaker, you need to have a hybrid and maybe even a plugin in the program, or at least on the schedule – whether your heart is in it or not. Even avowed petrol (and diesel) heads such as BMW and Volkswagen are dabbling with electrified powertrains – officially. Where are the last holdouts? In hybrid-country Japan.

“Mazda and Fuji Heavy are pursuing unique growth strategies as they continue to bank on refinements to the international combustion engine, in stark contrast with larger automakers that are rushing to roll out hybrid and electric cars,” reports The Nikkei [sub] to an aghast readership. (Read More…)