Tag: Japan

By on July 15, 2010


On the back of the news from the NHTSA that they can’t find evidence of Sudden Unintended Acceleration (SUA) electronic gremlins, you’d think that Toyota would be feeling smug about themselves. You’d want to shout this from the rooftops, wouldn’t you? “It’s the drivers, stupid!” If I were Akio Toyoda, I’d show this to Bob Lutz, a bloke who took great delight in knocking Toyota throughout this affair. But what was Toyota’s European division’s reaction to all of this? Humility. (Read More…)

By on July 14, 2010

We finally know who’s responsible for shutting down Nissan assembly lines in Japan and the U.S.A. The shortage of a critical computer chip stopped Hitachi from making ECUs, which in turn stopped Nissan from making cars. For days, the identity of the lackadaisical chipmaker had been kept under wraps. Now, the culprit has been unmasked. (Read More…)

By on July 13, 2010

The shortage of a critical computer chip that Hitachi desperately needs to supply Nissan with ECUs  now threatens to affect U.S. production. Yesterday, Nissan warned that they will close down Japanese assembly lines. Today, Nissan COO Officer Toshiyuki Shiga said that production in the U.S. may be halted until the chip shortage is solved. (Read More…)

By on July 13, 2010

While other countries are still struggling with the electric car in itself, Japan is already in the middle of the big charging station craze. TTAC will continue keeping an eye on these developments. No country is better suited for self serve chargers than Japan, where you can buy anything from a vending machine, from flowers to condoms, from rice to the infamous girls’ panties. According to credible statistics, there are 23 people per vending machine in Japan. Soon, there will be more. Vending machines. (Read More…)

By on July 12, 2010

So far, it had been striking workers at Chinese parts suppliers that brought Japanese car makers to their knees, praying for parts needed to re-start the lines. Here is a new  twist: Japan’s Hitachi ran out of chips for ECUs (commonly called “car computers”). And Japanese carmakers are shutting down the lines. (Read More…)

By on July 12, 2010

The Toyota acceler-gate provides for extra work for the nation’s sharpest brainiacs – on both sides of the Pacific. In the U.S. , the Academy of Science has been recruited by the NHTSA. Meanwhile in Japan,  Toyota drew on the expertise of Union of Japanese Scientists and Engineers (JUSE). Today,  four experts appointed by JUSE presented the result of their review of Toyota’s quality assurance. In one short sentence: (Read More…)

By on July 11, 2010

Two news items are unnerving Japan today: The ruling DPJ party seems to be heading towards a solid defeat at the upper house elections. And Volkswagen has lost all respect for the Japanese competition. The enemy Volkswagen now fears most is – dou shiyou (Read More…)

By on July 10, 2010

Not two kinds. Not two types. Two. As in what’s sitting in your two car garage. In what must be the eclipse of brazenness, Tesla announced that “on Friday it signed a memorandum of understanding with Japanese automaker Toyota Motor Corp to deliver two electric vehicles to the world’s largest automaker by the end of month.” And then they sent the press release for that momentous event to all wire services, including Reuters. (Read More…)

By on July 9, 2010

So far, the strikes in China were just small – but effective – sideshows. Strike at a small, but strategically important supplier, and  whole car factories shut down.  That, however, only led to wage increases at the small, but strategically important supplier. Until last Wednesday. (Read More…)

By on July 7, 2010

There was a time, in summer of 2007, when a dollar bought more than 120 yen. Once you arrived in Tokyo, you quickly wished it would have bought more. Now, the dollar buys about a third less. The dollar/yen rate had been at a downward trajectory since that summer of 2007. What made the yen really expensive was a company called Lehman Brothers, and the fallout following their bankruptcy in 2008. For inexplicable reasons, the yen is seen as a safer currency than the greenback. Should you make the mistake of stepping off the plane with Euros in your pocket, you would be in for an even bigger shock. In July 2008, a Euro bought 170 yen. Now, it’s down to 109.  For even more inexplicable reasons, some mentally unstable people still talk about an undervalued yen.

You may not travel to Tokyo frequently enough to give a hoot. But Japanese auto manufacturers don’t want to take it any more. (Read More…)

By on July 7, 2010

Plugins are range anxiety on wheels. Hybrids are expensive, and usually come with a payback time longer than the average lease. In some cases, longer than your life. Lugging a big battery and two engines around can defeat the purpose. Hybrids are also expensive to develop. In Europe, the strategy has been to improve the old ICE as much as possible. Midsize automakers in Japan go the same route, with sometimes surprising results. Their gasoline-powered cars beg the question: Why go to the hybrid trouble at all? (Read More…)

By on July 6, 2010

A hybrid version of the Nissan Fuga (better known as the Infiniti M35/45 on these shores) could deliver an up to 90 percent better fuel-efficiency than its  conventionally powered model, Nissan’s chief engineer for hybrid systems told The Nikkei [sub] today.

“We expect fuel economy to improve by 60 percent to 90 percent” over the conventional model, chief engineer Koichi Hayasaki said at a media briefing. (Read More…)

By on July 6, 2010

Toyota’s having some pretty rotten luck recently. First was “acceler-gate”, the mass hysteria of how Toyota cars were going out of control and murdering innocent people. Then came stories of people blaming Toyota cars for accidents, when in reality it was the driver’s fault (or in the case of Jim Sikes, a scam). You would have thought this would pour oil over troubled waters for Toyota, right? Nope. The malaise continued. Then came the public humiliation of the senate hearings. Did anybody in the media point out the conflict of interest for the senate? Well, if they did, nobody listened. So, while Toyota is fire fighting in North America and is having a bit of a rough time in Europe, at least things are OK in Australia. A market where Toyota  dominated for 5 years. Well… (Read More…)

By on July 5, 2010

Suzuki, Hyundai and Tata are the King Dongs (that WASN’T a spelling mistake, BTW) of India. Suzuki controls over half of the Indian car market. Hyundai and Tata have major chunks, too. Whatever is left is divided up amongst the smaller parties. But why have Indians put their rupees in the hands of Suzuki, Hyundai and Tata? National pride? Hardly. Suzuki and Hyundai come from a little further east. Nope. The reason is because they all excel in one thing. Small, cheap cars. The majority of Indians are relatively poor and don’t have much money to spend, so when they make a purchase as big as a car, it HAS to provide value (Indians LOVE a bargain as the video shows). If further proof were needed that India loves small, cheap cars, then this next story should put it beyond reasonable doubt. (Read More…)

By on July 5, 2010

Still convinced that the Yen is undervalued? Japanese carmakers beg to differ. They think the Japanese currency became so expensive that it gets cheaper for them to build abroad and to import to Japan. We’ve reported that Nissan is moving the production of their Micra (called March in Asia) to Thailand. When they did this, The Nikkei [sub] saw “huge implications for the future of the Japanese auto industry as a whole.” It certainly looks like Nissan’s exodus to the Land Of Smiles (and occasional riots) started a trend. (Read More…)

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