Toyota CEO Akio Toyoda is a regular Japanese guy: Shy in public, but blogging on his computer every day. Using the handle “Morizou,” he blogs about his love for sports cars and auto racing on Gazoo.com, which he founded in 1998, if Todayonline has it right. Akio Toyoda is also an avid racer. His  appearances at the 24 Hours Nürburgring endurance race in a Lexus LFA are legend. He is chickening out! (Read More…)

Usually, we don’t report every recall (you’d be pretty tired of it pretty quick,) but in the interest of things being in the spotlight, please be advised that Honda will recall more than 410,000 Odyssey minivans and Element small trucks from the 2007 and 2008 model years, says Associated Press. (Read More…)

All eyes are on Harrison, NY, today. Technicians from Toyota and NHTSA will head to the NYC burbs and pour over a 2005 Toyota Prius that crashed into a stone wall in the tony bedroom town of Harrison. Its driver claimed the hybrid had sped up on its own. Toyota will read out the data recorded in the Prius computer. According to the Associated Press, Toyota techs will “use equipment to determine how many times the driver hit the brakes and gas. It used the same tools earlier this week to cast doubt on a California driver who claimed his Prius sped to 94 mph before a patrol officer helped him stop it.” (Read More…)

Time to break out the (tasteful) shibari pictures. “Nissan would seriously consider joining a comprehensive tie-up between Renault S.A. and Daimler AG if the alliance they are discussing happens,” says The Nikkei [sub]. With Renault and Nissan tied-up both at the hips and on top, such a move would make more than just sense. (Read More…)

From Jim Sikes (he only wants a new car), and Orange County ( no idea what they really want), to class action lawyers (they want billions), everybody wants to cash in on Toyota. Chinese Zhejiang Province’s doesn’t want to stand behind. Their commerce bureau and consumer protection committee called on Toyota to compensate drivers for costs stemming from its recall of faulty vehicles, reports The Nikkei [sub]. (Read More…)

Toyota sales back home in Japan have yet to show a sign of suffering (they were up 49.9 percent in February while the Japanese market rose 35.1 percent.) However, Toyota’s reputation is taking a hit in the Land of the Rising Sun, says The Nikkei [sub].  Depends on how you look at it: 40 percent of Japanese consumers in a recent survey said Toyota’s troubles have undermined their confidence. 58.4 percent said the issues have not changed their opinion of Toyota, 1.4 percent said they now hold the firm in higher regard. (Read More…)

“I rented a Toyota for the week. I noticed when travelling in the left lane that everyone moved over to the right to let me pass. Not a single foo slowed me down. With its current reputation, the Toyota hardly needs brakes.”

Comment entered by “charenton” on Mar 14, 2010 in response to Reuters story headlined “Investigation questions Prius driver’s story: report”

A few days ago, James Sikes and his runaway Prius was all over news. Until we mentioned that something is fishy. Sikes’ driving skills were put in question. Stories about a wife swapping website emerged. Stories about bankruptcy. Stories about an unpaid lease on the Prius. And sundry other stories. Quickly, Sikes turned into Balloon Boy 2.0

Michael Fumento, director of the Independent Journalism Project, went on Neil Cavuto’s show on Fox Business and said: “It appears that everybody on planet earth suspected that there was something horribly wrong with this picture – except for the national media. The real hoax wasn’t James Sikes, it was in fact our press.” (Read More…)

Just when you thought hydrogen was dead, Honda comes up with a system that allows you to make homemade hydrogen, using nothing but free sunshine. In the grand tradition of hydrogen cars, the sunny technology is just not quite there yet. (Read More…)

Volkswagen and its freshly hitched 20 percent bride Suzuki will have a sit-down next week to “flesh out their joint projects by welding together a number of ideas,” reports The Nikkei [sub] from an earnings briefing in Wolfsburg.

The Nikkei guesses that Volkswagen will provide hybrid and electric-vehicle technologies to Suzuki. In turn they are interested in know-how on manufacturing subcompacts at low cost. As far as distribution goes, the two will most likely compare notes on China, where VW is strong, and on India, where Suzuki rules the roost. (Read More…)

Japan’s Automobile Manufacturers Association said “hai, wakatta” (yes, we understand) to their government, and promised to “actively support the creation of an international mutual-recognition framework for passenger cars,” reports The Nikkei [sub].

Turns out, the Japanese government is behind the idea to agree on an International Whole Car Type Approval. The idea had been floated in Geneva, and received widespread agreement. No wonder: The Europeans are intimately familiar with the concept, due to their European Community Whole Vehicle Type Approval (ECWVTA). And the Americans aren’t part of the party. They are doing their own FMVSS thing. (Read More…)

Further in the Toyota caper, there are new reports of sudden acceleration – in Toyota sales.

Toyota buyers seem to have a big case of the bashing fatigue. And they are coming back in droves. Toyota said (via The Nikkei [sub]) that “its new cars sales in North America jumped around 50 percent from a year earlier in the first week of March due to recently introduced sales incentives.” (Read More…)

Subminiature, or „kei“ cars ( from kei-jidosha – subcompact cars) have been a Japanese phenomenon. At one time, their combined share was 1/3 of Japan’s market. Unlike anime and Pokemon, the 660 cc vehicles never much made it beyond Japan’s shores. And recently, the sales of the pocket monsters on wheels had been flagging. Last February, the little critters had recorded their first rise rise after 15 months of going down – by a hair of 0.7 percent.

According to today’s Nikkei [sub], “improvements in hybrid and electric technology are dulling the fuel-efficiency edge that minivehicles have long had over larger cars. To maintain their advantage, makers of minis are putting their autos on diets, shaving weight wherever they can to eke out better gas mileage.” (Read More…)

By the end of the year, Nissan will, a bit belatedly, introduce their total plug-in, not range extended, all electric Leaf. They will also open a huge data center.

According to The Nikkei [sub], the location and other stats of the data center are strictly confidential. “But sources close to the company say the facility is equipped with quake protection and information-leak prevention systems so powerful it could even handle state secrets.”  What do they need it for? (Read More…)

Mazda doesn’t want to get caught in a “what did you know and when did you know it” and has decided to put brake override systems into all models to be launched anywhere in the world from now on, reports The Nikkei [sub]. (Read More…)