If the rate of growth FCA’s Jeep brand experienced in the United States in 2016 could be carried forward into 2017, Jeep would sell 1,000,000 SUVs/crossovers this year.
Count the zeros. 1 million.
For a company that sold fewer than 300,000 vehicles per year coming out of the recession, that’s an absurd figure.
Jeep earned 5.4 percent of the overall auto market in the first half of 2016, yet through the first half of 2017, Jeep’s market share has taken a dive to 4.8 percent. In a market gone mad for utility vehicles — where sales of SUVs/crossovers are up 6 percent, year-over-year, despite the market’s downturn — no-car Jeep is losing sales faster than every auto brand aside from Chrysler and Smart.
Worrying? According to Jeep boss Mike Manley, Jeep is, “exactly where I thought we would be in the U.S.” (Read More…)
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