A piece in Bloomberg that could hardly be seen as anything but relentless Detroit homerism puts forward the thesis that cutting-edge design is helping Detroit capture increasing market share in a white hot new car market. Per Bloomberg

From the fires of Detroit’s descent into near-death, GM, Ford and Chrysler Group LLC have forged some of the most distinctive designs since tail fins were soaring in the halcyon days of the postwar-era. Models such as GM’s Cadillac ATS sports sedan, Ford’s Fusion family car and Chrysler’s Jeep Grand Cherokee are turning heads and stoking sales.

On the strength of stylish new showroom offerings, GM, Ford and Chrysler all gained market share in the first quarter for the first time in 20 years. Meanwhile, Toyota Motor Corp. (7203)’s staid standard-bearer, the Camry, has endured three months of declining sales as the automaker ceded U.S. share this year. (Read More…)

The Chrysler 300 is already equipped with a diesel for world markets, and there’s a possibility we may see an oil-burning 300 on our shores as well.

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Jeep is counting on the new Cherokee to help continue its streak of year-over-year sales growth, but the brand is facing production related challenges that could torpedo their quest for three consecutive years of sales growth.

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So, you really want a Range Rover but your trust fund hasn’t recovered from the “bankocalypse?” What’s a guy to do? Well, you could take advantage of the British brand’s cliff-face depreciation curve and buy an off-lease Rover, but do you really want to test your reliability-fate with used wares from Old Blighty? The answer comes from the only other brand that has “off-road” coded into its near-luxury DNA: Jeep. Gasp! A Chrysler product you say? While Chrysler would not say the phrase “American Range Rover,” they did throw us the keys to the top-of-the-line Jeep Grand Cherokee Overland Summit 4×4 so see what a refresh and stitched leather goodness could do for our soul. (Read More…)

The diesel powered version of the Jeep Grand Cherokee will return to our shores in 2013, 5 years after it was last offered in North America. Chrysler announced that 1,100 jobs would also be added to a third shift at the Jefferson North assembly plant in Detroit.

The new hires will help build the Grand Cherokee, Dodge Durango and portions of the upcoming Maserati Kubang SUV. The 3.0L diesel makes 237 bhp in European trim, as well as 405 lb-ft of torque.

I recently attended a fancy-pants dinner held by Chrysler PR for some Houston-area bloggers. We were wined, dined and introduced to the 2011 Grand Cherokee. While free food and journalistic integrity are a tough combo to swallow, I found something entertaining and inherently blog worthy: the castrated 2011 Ford Explorer is in the new Grand Cherokee’s gunsight. Why? One of the SUV’s most famous nameplates is now a crossover, while another is still an SUV. But neither of them like being called names.

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