The Jeep brand is Fiat-Chrysler’s biggest money maker, so it’s no wonder that CEO Sergio Marchionne is scattering factories around the world like a sailor’s offspring.
The company’s head honcho outlined his business plan for the brand in an interview published by Automotive News, and it involves no longer having to make a “Sophie’s Choice” decision with Jeep output. (Read More…)
Ford is bringing back the Bronco. This is not a fantasy. It is not a request. And although our friends in Dearborn are not ready to talk about it, we do not need their official confirmation to see why a genuine Bronco will be back in showrooms in as few as 24 months.
The return of the Bronco starts with the incredible emphasis Ford places on its leadership in trucks, which secured the company’s survival through the great recessions and have enabled Ford’s return to profitability. The Bronco may not be a truck, but its return is inextricably linked with the parallel stories of the returning Ranger and the evolution in SUV buying patterns.
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