Two years ago, Fiat Chrysler CEO Sergio Marchionne could barely contain his enthusiasm for the Jeep brand and its barely-tapped global appeal. A sales juggernaut in America, the rugged, go-anywhere brand had a stable of models ripe for the global picking. All it needed was more local production, more new models, and voila — world-straddling dominance.

Two years later, and the brand’s growth predictions are starting to look less than plausible. Marchionne hoped for worldwide Jeep sales of 2 million vehicles in 2018, but last year’s sales may well have been a glass of cold water in the face. While the brand’s strategy could still pay off, it’s going to take longer than expected to reach Marchionne’s target.

Forget the minor markets — Europe needs to learn to love Jeep, America needs to pick up the pace, and China can’t back off now. (Read More…)

Humanizing animals is the easiest way to help kids sympathize with the plight of small, cuddly forest creatures, and thus the easiest way to turn them into staunch environmentalists. People do this because it works. It’s easy, and it sticks. How many non-hunters picture Bambi’s ill-fated mother when they consider taking up the outdoorsman life? Probably quite a few.

In the auto realm, humanization of cars is mainly the domain of Disney and Pixar and schlocky horror directors. Movies like The Love Bug, Cars, Christine, and The Car appeal to very different audiences, but they all succeed in humanizing their subjects to some degree. A car can be a living thing, menacing or cute, cuddly or lethal, if deep-pocketed filmmakers or marketing types desire it. We can even put ourselves in the shoes (brake shoes?) of a car.

Well, those deep-pocketed people have now humanized the Jeep Wrangler. It was born. It lives. It has a voice. But does it speak to you? (Read More…)

Unlike other vehicles in the Fiat Chrysler lineup, and we could list off a number of them, Jeep’s Wrangler line has a near supernatural ability to hold on to its value. Does worrying about depreciation keep you up at night? Forget that compact sedan and shell out a little more for a Wrangler.

For non-buyers, however, the leases offered by Jeep on both the 2018 JK Wrangler Unlimited and next-generation 2018 JL Wrangler Unlimited present both an opportunity and a mystery. Strangely, the cost of leasing an all-new Wrangler amounts to one dollar a month less than the cost of leasing the old Wrangler. What gives? (Read More…)

Late last year, I selected Jeep’s JL Wrangler as an Ace of Base once pricing for the snazzy new off-road rig was freshly announced.

That was 43 days ago, at which point I theorized that Wrangler shoppers would likely need to be weary of dealer bait-and-switch tactics, as both the new JL and the old JK are 2018 models. Specifically, I said:

Readers can be assured, then, of hearing hyper-caffeinated sales staff blaring in radio ads about ZOMG GREAT DEALZ ON 2018 WRANGLERS – only for frustrated shoppers to discover they are actually talking about the lame-duck Jeep and not the shiny new off-roader.

Well, that didn’t take long.

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Jeep loves to brag about how capable its SUVs are off-road, and the brand can back it up. But considering that most folks who purchase SUVs use them only on-road, does rock-crawling ability outweigh on-road performance?

For most buyers, I suspect the answer is no. That could be a bit of a problem for the refreshed 2019 Jeep Cherokee. (Read More…)

When the last Cherokee showed up in 2014, its front fascia was comprised of an alarming set of headlights set deep into a scowling bumper, paired with toenail-clipping DRLs at the leading edge of its hood. It was distinctive, to be kind.

This year at Detroit, a refreshed Cherokee took the FCA stage, sporting a handsome new mug that apes the corporate face. With detailed pricing recently released, there’s no better time to see if Jeep’s trucklet can pass the Ace of Base test.

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Fiat Chrysler Automobiles might need the 2019 Ram 1500’s newly increased payload capability when it comes time to visit the bank.

As we’ve told you since the scandal broke a year ago, FCA could find itself on the hook for hefty penalties after the Environmental Protection Agency slammed it for failing to declare a bevy of auxiliary emission control devices on its 3.0-liter diesel V6 engine. With the 2017 and 2018 Ram and Jeep EcoDiesel models now in compliance, the question becomes: what does FCA pay to settle the fallout?

According to documents obtained by Bloomberg, it seems the monetary fine sought by the U.S. Justice Department might not fit in the pickup bed. (Read More…)

Sticking with its bullish profit predictions for 2018, FCA announced today its fourth quarter earnings for 2017 in which net profits nearly doubled to almost a billion dollars.

With a new Ram 1500 waiting in the wings, the old Ram set to print money while selling alongside the new one, and a healthy Jeep brand serving a public thirsty for crossovers, FCA’s cupboard seems particularly full right about now … so long as the company keeps its focus.

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Back in December, Matthew Guy penned an interesting QOTD post soliciting your picks for the most outrageous new car introduction. In the case of the new-for-1993 Jeep Grand Cherokee, Bob Lutz drove Chrysler’s new (and important) SUV up a set of stairs at Cobo Hall and through a plate glass window. History revealed the hype to be justified: the Grand Cherokee became an instant success, finding its way into suburban middle-class driveways across America.

Sometimes, though, the new product doesn’t live up to the manufacturer’s hype before introduction. Let’s talk disappointment.

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Despite being one of the first brands that springs to most consumers’ minds when “SUV” is mentioned, Jeep doesn’t currently have an entry in the popular three-row segment. The slapdash Commander occupied that space in the late Aughts and the company is making noises about a potential Grand Wagoneer but those plans, for now, remain hazy.

A three-row Jeep has finally appeared. It’s called the Grand Commander and is slated to appear at this year’s auto show in Beijing as a model exclusive to China.

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Last year, following several fruitless attempts to find a merger partner, Fiat Chrysler Automobiles found itself on the business end of a pretty shocking rumor. Apparently, several Chinese automakers were lining up for a chance to buy FCA. Not so, said those automakers, though Great Wall Motors mentioned it totally wouldn’t miss a chance to steal the Jeep brand away from its parent.

While the thought of such an acquisition no doubt inspired nightmares among Jeep fans (and FCA accountants), it was not to be. Not only is the automaker determined to keep a firm hold on its most valuable brand, it’s not planning on offloading any division, CEO Sergio Marchionne now claims. (Read More…)

There’s never been a vehicle more difficult to camouflage than the upcoming Jeep Scrambler, the pickup version of the new-for-2018 JL Wrangler. Unlike the anonymous rolling blobs we call crossovers, Jeep’s insistence on a traditional, square-rigged design makes for easy spotting.

As we can see in these spy photos, the #PolarVortex didn’t stop Fiat Chrysler engineers from wheeling around in a prototype JT Scrambler. Production begins in 10 months, meaning off-road fans will have to warm themselves with photos of the conventional Wrangler until the wraps comes off later this year. (Read More…)

For 2019, Ford will debut a new Ranger (1982-2011), followed the next year by a new Bronco (1966-1996). While there have been some camouflaged Rangers seen running around, Ford is not showing anybody what the new Bronco will look like.

Since they’re leaving it up to our imaginations, do you think they’re going to ace the new Bronco, or drop a big deuce?

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In what was possibly the industry’s worst-kept secret since the interminable striptease that was the Dodge Demon, Jeep finally introduced the new Wrangler at the end of this year. Future missives about the Jeepiest of Jeeps will need to be crystal clear, because there are, in fact, two 2018 Wranglers available at one’s local FCA showroom – the new one (JL) and the old one (JK).

Readers can be assured, then, of hearing hyper-caffeinated sales staff blaring in radio ads about ZOMG GREAT DEALZ ON 2018 WRANGLERS – only for frustrated shoppers to discover they are actually talking about the lame-duck Jeep and not the shiny new off-roader.

Nefarious dealer bait-and-switch tactics aside, what does the new Wrangler pack into its base trim?

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Fiat Chrysler Automobiles secured permission to sell 2017 Ram 1500 EcoDiesel and Jeep Grand Cherokee EcoDiesel models in late July, but it could be nearly a year from that date before owners of 2014-2016 models can breathe easier.

In its bid to satisfy a very angry Environmental Protection Agency, FCA agreed to remove undeclared auxiliary emission control devices from its 2017 3.0-liter diesel vehicles and offer a fix for the 104,000 already on the road. Satisfied that nitrogen oxide (NOx) levels would stay within legal limits, the EPA gave the automaker the green light. With certification in hand, new EcoDiesels began appearing on dealer lots by the end of September.

The story doesn’t end there, however. Numerous Ram and Jeep EcoDiesel owners want FCA to pay up, and it’ll be many months before FCA fixes any of their vehicles. (Read More…)