Chevrolet has the Colorado Bison, Toyota has the Tacoma TRD Pro, and now Ford has the Ranger Raptor (at least in other markets). Now, Jeep has the Gladiator Mojave.
Built for desert running, the Mojave offers up the exact kind of kit you’d expect.
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Tag: Jeep
Spending any amount of time in front of a television or computer screen on Groundhog Day likely resulted in you seeing the new Jeep Gladiator spot starring Bill Murray. As with most of the advertising done in the name of Fiat Chrysler Automobiles, it was memorable and effective. Both Murray and the truck came across well, encouraging many to re-watch the fantastical 1993 comedy the ad is reliant upon while possibly browsing the Jeep website beforehand. Loaded with easter eggs from the film, it was probably the best automotive ad featured during Super Bowl LIV in a year loaded with healthy competition.
However, your author noticed something odd while watching. At one point, Bill taps Punxsutawney Phil atop his adorable little helmet as they prepare to journey through the snow on what appeared to be a Jeep-branded bicycle. The scene is so brief that it required a repeat viewing to be sure. Is Jeep seriously trying to get into the bicycle game? (Read More…)
While Volkswagen remains the industrial face of diesel-related scandals, it’s just one of many automakers fingered for emissions cheating. VW was simply the first to be dragged through the coals, and its great shame encouraged governments around the world to launch investigations into whether or not other manufacturers are guilty of similarly uncouth behavior.
Dutch road authority RDW has a problem with diesel models produced by Jeep and Suzuki. While Europe has fallen out of love with the diesel of late, the accusations are a little worse than simply falling to adhere to EU emission standards. RDW says the two automakers used “prohibited emissions strategies” that allowed vehicles to emit higher levels of nitrogen oxide (NOx) on the road than during testing conditions. (Read More…)
On Wednesday, the U.S. International Trade Commission (ITC) said it will review an administrative law judge’s initial determination, made in November, that Mahindra’s Roxor looks suspiciously like a Jeep product.
Fiat Chrysler Automobiles filed a trade complaint with the ITC in 2018, claiming the Roxor infringes on Jeep’s “trade dress” — a term used to identify trademarked images or general appearance of a product. Not quite a patent, it exists on the fringes of intellectual property laws, frequently making trade dress issues difficult to navigate.
The judge’s recommendation was that regulators issue a cease-and-desist order and prohibit any Mahindra vehicles or parts that infringe from entering the country. Meanwhile, the commission is still in the midst of its own investigation — which opened in September of 2018 — and now estimates finishing its inquiry by March 20th.
From there, the U.S. Trade Representative would have two months to make a final determination. Of course, now that Mahindra has updated the look of the 2020 Roxor (below the break), the whole issue could be moot. (Read More…)
While I don’t particularly agree with all the criticisms Lee Iacocca has thrown at Japan, his most polarizing claim (published in Playboy, no less) — that its citizens certainly know Jeep because “they saw enough of them in World War II” — has bizarrely continued to ring true. As far as American automotive brands go, Jeep has been Japan’s favorite for a while. And it only needed to tamp down its relationship to “The Big One” slightly to get there.
However, the sales game is always relative.
Despite being one of the fastest-growing brands on the market, Jeep only netted itself 13,360 deliveries in Japan for 2019. But consistent growth since 2013 has to account for something, especially when the overall market is performing so poorly. At the very least, it shows American brands can make some amount of headway on a nut Iacocca believed uncrackable. (Read More…)
While Jeep may be a big money maker for Fiat Chrysler, the rugged off-road brand’s products aren’t all doing fabulously. A downturn in consumer enthusiasm has left the automaker with too many Cherokees in its inventory, so something has to give.
Belvidere Assembly goes dark for two weeks this month. (Read More…)
I knew I might need wheels during a week-long trip to Los Angeles. I was hoping for something well-suited for a run over the Angeles Crest Highway.
Instead, a Jeep Grand Cherokee was the vehicle available. I hadn’t driven one in years, but I’ve always been fond of the current generation — a generation that is aging rapidly. Would the ravages of time sour my opinions?
Short answer: No. While aging, the Grand Cherokee remains a pleasant SUV for around-town commuting, with off-road capability in its back pocket.
The mighty Jeep brand is hitting the Consumer Electronics Show next week, and it’s got a new badge in tow. No, Jeep isn’t messing with its namesake script; rather, there’s a new signifier on the way.
As it prepares to tout a trio of upcoming plug-in hybrids at the Las Vegas trade show, Jeep’s electrification effort will see the “4xe” badge filter through the lineup in the coming years. (Read More…)
As everyone in your Twitter feed screams for revolution, evolutionary advancements in technology (and other things) are still proving capable of generating big gains for society. For new vehicle buyers, too.
Jeep’s Wrangler Unlimited EcoDiesel is a case in point. Launched for the 2020 model year, the oil-burning off-roader nets buyers 260 horsepower and a whopping 442 lb-ft of torque — some 307 lb-ft more than a base Wrangler of 30 years ago. Despite boasting only a half-liter of additional displacement and weighing significantly more than a 1990 Iron Duke model, the EcoDiesel returns an extra 8 mpg in combined driving.
Let’s take a look at what the EPA had to say about Jeep’s newest offering. (Read More…)
After years of trying, an urban revitalization group attempting to get Toledo, Ohio, back on track has gotten an affirmative nod from Fiat Chrysler to build an automotive museum devoted entirely to the Jeep brand. The 56,000 square-foot facility will be called “The Jeep Experience” and play host to numerous interactive exhibits.
Modeled after the Harley-Davidson Museum in Milwaukee and the National Corvette Museum in Bowling Green, the site has not yet been officially announced. Final negotiations are necessary before a contract is put in play. However, The Toledo Blade recently received confirmation from ProMedica President and CEO Randy Oostra, a member of the revitalization group, that there shouldn’t be anything standing in the way of the museum opening in 2022. (Read More…)
Today’s Question of the Day was generated by some comments on yesterday’s post regarding the new Jeep Grand Wagoneer. There, it was clear that two divergent camps of opinion were present regarding the model’s long hiatus.
Let’s explore this a little further.
A late — but hopefully (for Fiat Chrysler) not too-late — entry in the full-size SUV segment is drawing closer to fruition, now appearing on Michigan roads wrapped in camo. That vehicle is the Jeep Grand Wagoneer, a boxy ute destined for the top of the Jeep food chain.
While past spy photos have shown a Ram 1500 test mule with an abbreviated back end, the latest shots are the first to show the vehicle in its final prototype form. (Read More…)
The internet collectively lost its mind when Elon Musk rolled out his Cybertruck last week in California. More polarizing than the ends of two magnets, people either loved or hated the thing. But — and this is key — regardless on which side of the fence a person stood, it seemed that everyone was surprised by how the thing looked.
Today’s QOTD is easy: what other vehicle debuts caught you off-guard?
At the Los Angeles Auto Show this week, Chevrolet announced the rebirth of the Trailblazer (note the spelling) for the 2021 model year. However, unlike its predecessor, it’s now a compact, three-cylinder CUV. The comments got a bit heated, pitting the GMT 360 version against its contemporary competition.
So let’s settle this. It’s time for a Buy/Drive/Burn in 2005.
There’s not a lot of major change that would be acceptable to Jeep Wrangler buyers. They have a set image of what the vehicle should look like and what it should be. Deviate too far from that formula, either in terms of style or mission, and there will be trouble.
According to Jeep brand bosses, there was one thing that buyers were “clamoring” for — an item that would change the model’s character without affecting styling or negatively affecting capability, on- or off-road.
That thing? A diesel engine.
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