When the Chrysler Concorde and Chevrolet Camaro underwent redesigns in the late-1990s, automotive critics lamented the start of the “catfish” era in car design. The Kia KH is moving forward with the aquatic-creature theme, sporting a snout that resembles a monkfish, an even uglier sea-being.

Kia will debut their new luxury sedan at the Geneva Auto Show in March, but apparently won’t sell the car in Europe. It’s unclear whether the car will be sized closer to the Hyundai Genesis or Equus. The KH will not be the name of the car either – Kia is apparently crowdsourcing the name of the car via Facebook. Troll away.