You’ll recall the Kia Borrego, a body-on-frame SUV introduced by the Korean manufacturer at the colossally wrong moment. Fuel prices skyrocketed, the economy tanked, and the Borrego was shuffled off to the glue factory after a single model year. Hardly the machine’s fault, then.

In 2016, Kia showed off the Telluride concept, a full-sized SUV with a lantern jaw. With American buying habits consistently trending in that direction, it may be an opportune moment for Kia to re-enter the segment. According to Aussie site motoring.com.au, that time may be now.

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Kia teased a new large SUV concept last week, the Telluride, and we were able to see more of the new, uniquely styled luxury SUV today.

Clearly, the deep metallic green paint is applied to attract football fans, timed perfectly a couple weeks before the Super Bowl and the resulting guacamole gorge.

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Kia announced Friday that its upcoming concept, to debut at the North American International Auto Show next week, will be named Telluride — continuing the long, illustrious history of vehicles being named after places in the state of Colorado.

If you buy vehicles based on solely their names and currently own a Chrysler Aspen, this is your next luxury SUV.

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