May 2017 was not a particularly healthy sales month for either of South Korea’s two major automakers in the United States. Including Hyundai’s Genesis spinoff brand, the Hyundai-Kia Automotive Group declined 12 percent, year-over-year — a loss of more than 15,000 sales for the trio of Korean brands compared with May 2016.

Korea’s U.S. auto market share thus fell to 7.8 percent in May 2017, a drop of a full percentage point. In a market that’s seen sales fall 2 percent overall through the first five months of 2017, total Hyundai-Kia Automotive Group sales are down 7 percent following record annual volume in 2016.

Hyundai and Kia both underperformed the market in May, just as they’re both underperforming the market through the first five months of 2017. But by an altogether different standard, one member of the group will be pleased with May’s U.S. sales results.

In May 2017, for the first time in the brands’ U.S. sales history, Kia sold more new vehicles than Hyundai. Kia outsold Hyundai. Yes, it was the first time. But it surely won’t be the last. (Read More…)

Amid stagnating U.S. sales, a crash-dive in China, and a product lineup not optimally suited for growth, Hyundai is furiously crafting a salvation plan.

In North America and other utility-loving countries, the strategy is clear: more crossovers and a significant product shakeup. The little Kona is already on the way, though perhaps not as quickly as Hyundai had hoped.

China, however, presents a serious problem for the automaker. What was supposed to be a growth market for the company has now turned into the opposite. Hyundai’s share of the market has shrunk to 5 percent from last year’s 8.1 percent, which was down from years past. In March alone, after news of South Korea’s installation of a U.S.-supplied anti-missile defense system, Hyundai and Kia sales dropped 52 percent.

Determined to make the Chinese fall back into love, the automaker has a plan brewing. (Read More…)

Automobile manufacturers send a new car to my driveway every week. Last week, the manufacturer was Kia. The vehicle, an Optima Hybrid.

Spending a full week with a vehicle should expose a vehicle’s positive attributes, not only the most obvious traits but those hidden under the surface at a first-drive event in an exotic location or during a test drive where a yammering salesman regales you with tales of J.D. Power awards.

Spending a full week with a vehicle should also expose a vehicle’s faults, not just the glaring flaws. The kind of blunders only made evident when you truly get to know a car.

That’s my job. I’m given time to spot everything, because you won’t be afforded the same privilege. So what happens when a vehicle is unable to incite any passion in the automotive enthusiast erogenous zones while also avoiding the exposure of any intrinsic weaknesses? What happens when there’s nothing to spot?

Writer’s block. (Read More…)

The timeliness of a recall of Hyundai and Kia vehicles equipped with Theta II four-cylinder engines is the focus of a formal National Highway Traffic Safety Administration investigation revealed today.

Metal engine debris resulting from a faulty production process is behind the expansive recall of nearly 1.7 million vehicles, but the NHTSA wants to know if the recall expanded too slowly. Just how much Hyundai knew about the widespread issue is a big question mark, made all the more pressing by the testimony of a company whistleblower. (Read More…)

It’s a hybrid. It’s attractive. It’s affordable. It’s the Kia Niro. Launched at the beginning of 2017, the Kia Niro is already proving to be a surprisingly successful hit for Kia Motors America.

As competitors quickly fade into the background, Niro volume is rising steadily each month, with the Kia attracting buyers for a wide variety of reasons, not just fuel efficiency.

In fact, the Kia Niro isn’t that fuel efficient compared with other dedicated hybrids on the market today.

But the Kia Niro is a crossover. (Allegedly.) And Niro’s amalgam of characteristics — hybrid, design, affordability, crossover image — has returned a degree of sales success simply not enjoyed by most dedicated greenmobiles. (Read More…)

We’re not talking about the K900 flagship sedan, as Kia’s luxo barge actually gets people talking — mainly due to its slow sales and LeBron James connection. No, the model lying in the casket this morning bowed out of people’s minds long before it vanished from Kia’s product cycle.

The Forte Koup.

Kia has confirmed there’ll be no future for the two-door variant of its popular Forte, though the writing was on the wall for some time. On the company’s website, too. (Read More…)

The frustration never seems to end for Hyundai executives. After last year’s Korean labor strife and political scandal, the brand now faces flagging fortunes in the all-important North American market, all thanks to a car-heavy lineup that once guaranteed piles of profit.

Now, the automaker faces the same problem in another global growth engine — China. While that market has also discovered its love for crossovers and SUVs, there’s another problem that Hyundai can’t turn around by rushing a new vehicle to production. Hyundai, it seems, can’t do a damn thing about high-altitude defensive missiles. (Read More…)

Hyundai Motor Co. and Kia Motors Corp. have announced plans to recall 1.3 million vehicles in the United States and South Korea for engine defects that could result in stalling. While no automaker wants to face the possibility of a recall, Hyundai Motor Group is already facing a sales slump in both North America and Asia.

Having to waste millions on a recall that further brings the company’s ability to regulate quality into question is the last thing it needs. Last month, Hyundai recalled roughly one million cars seat for a faulty fastener that occasionally caused seat belts to detach in a crash.  (Read More…)

Each brand under the Hyundai Motors umbrella will see an all-new model powered solely by electricity in the next few years, with the lower-rung brands getting them next year.

That’s according to Lee Ki-sang, senior vice president and head of the automaker’s green cars division. While the company is busily crafting an expensive, dedicated electric vehicle platform, those first small SUVs will ride atop existing architecture, he said. (Read More…)

Yesterday, we learned the Kia badge might not be good enough for Stingers in its home country. Around here, the slinky sedan will still carry the nameplate, despite the brand’s humble beginnings.

Twenty years ago, Kia made a name for itself on these shores hawking bargain-basement priced entry-level cars, many of which quickly returned to the earth in the form of iron oxide. Today, Kia’s smallest offering has since gone to finishing school, earning a major in Economics.

(Read More…)

It was jarring, when the 2018 Kia Stinger debuted, to see the automaker’s corporate badge prominently displayed on a desirable, rear-drive sports sedan. In spite of the sales gloom that surrounds the traditional passenger car market, some of us have wondered whether the badge alone might cause performance-minded premium car buyers to overlook the model when it appears on dealer lots.

In Korea, however, no one will be able to blame the model’s success or failure on the presence of a “Kia” badge. That’s because it won’t have one. (Read More…)

Kia’s new Niro lineup will get another teammate this summer — a plug-in hybrid, which the Korean automaker revealed today at the Geneva Motor Show.

The PHEV, offered first in Europe, utilizes a 1.6-liter direct-injection four-cylinder, electric motor and 8.9 kWh lithium-polymer battery pack to attain its green credentials. Kia claims the new hardware will deliver more than 35 miles of all-electric range. (Read More…)

The stresses of everyday commuting and travel can really get to you. All that time wasted while idling in traffic. Stomping your brakes as another driver makes a left on a red light directly in front of you. Or perhaps sitting behind someone in the left lane of the freeway, puttering along at 57 miles per hour. You can finish your journey much more triggered than when you set off.

Hyundai understands the frustration you experience with other drivers, and they’re preparing to offer their own brand of sedative if necessary.

(Read More…)

99.9 percent of the minivans sold in the United States in 2016 were (oxymoronically-titled) full-size minivans.

The Kia Rondo finished its brief one-generation U.S. run in 2011, having generated 73,100 total sales over the course of nearly five years.

Having produced more than 160,000 sales for Mazda USA, the Mazda 5 is likewise no longer part of the automaker’s U.S. lineup. Mazda 5 volume was essentially chopped in half between 2008 and 2014.

The Chevrolet Orlando arrived in North America with a decidedly Floridian name but never actually made its way to Florida, or the U.S. market as a whole. Having generated 12,038 Canadian sales, the Orlando quickly departed Canada after volume plunged 81 percent between 2012 and 2014.

Yet the Kia Rondo and Mazda 5 are still available in Canada. They’re alive and (un)well. And while “full-size minivans” claim 96 percent of Canadian MPV sales, Kia and Mazda just won’t give up on their genuinely mini minivans.  (Read More…)

Does anyone else miss those innocent days before YouTube? Back when we had to wait for the actual Super Bowl to watch our beloved Super Bowl commercials?

Nowadays, there’s pretty much no reason whatsoever to watch the game.

Let’s take a look at the commercials, in alphabetical order by automaker.

(Read More…)