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By
Matt Posky on April 6, 2018

General Motors workers in South Korea forced their way into company executive offices on Thursday, destroying furniture in response to news that the automaker’s local unit told employees there will be no bonuses due its ongoing cash crisis.
Based on video evidence, the incident itself was weirdly organized, with just a hint of underlying fury. As tables were carefully moved out of the office, perhaps to be destroyed elsewhere, union members tossed chairs, glasses, and the CEO’s various knickknack to the ground. There was also some light smashing of a cabinet and the trampling of a blazer, which was later carefully dusted off and removed from the room by an employee. The whole affair was closer to the hiring of a budget moving crew than a full-blown riot. (Read More…)
By
Steph Willems on March 27, 2018

The United States and South Korea reached a free trade agreement on Monday that spared the Asian country from punitive steel tariffs, assuming Seoul keeps an eye on just how much steel it sends to American buyers.
A quota on Korean steel exports means the country can only sell 70 percent of its recent average (2015-2017) to the U.S., though it is hardly Korea’s largest export market. The deal, reached “in principle” ahead of both countries’ meetings with North Korean leader Kim Jung UN, will also see South Korea raise the limit for U.S.-made vehicles that needn’t conform to local safety standards from 25,000 to 50,000.
It’s good news for the Trump administration, but not everyone’s thrilled. Hyundai’s union is hopping mad that a steep tariff on Korean-built pickups — which was set to expire in 2021 under the previous agreement — was just renewed for another 20 years. (Read More…)
By
Steph Willems on March 27, 2018

South Korea’s powerful labor unions have the ability to make vehicle assembly a non-starter, and the country’s workers have been known to strike like it’s going out of style. Just ask Hyundai about that.
As it seeks to bring its operations in the country back from the brink, General Motors would prefer to see its workers’ union bend to its will, agree to the concessions demanded of it, and generally get out of the way. This isn’t happening, so GM’s now playing hardball.
Agree to our cost-cutting plan, the automaker says, or GM Korea declares bankruptcy. (Read More…)
By
Corey Lewis on March 21, 2018
Yesterday, TTAC covered news of the launch of a second-generation K900 model in the United States at the upcoming New York International Auto Show and Mobility Conference. Upon considering the K900 and its potential for success, some questions arose about the three different badges on offer from the Hyundai-Kia conglomerate, and what we might do with them.
Where does Hyundai go from here?
(Read More…)
By
Steph Willems on February 21, 2018

Amid frantic restructuring designed to keep General Motors’ money-losing Korean operations afloat, the automaker has proposed a $2.8 billion investment, a new report claims.
According to Reuters, a South Korean government official said GM would invest the funds over the span of 10 years, though not all of that money would come from the automaker’s coffers. (Read More…)
By
Steph Willems on February 20, 2018

The home of America’s smallest General Motors vehicles is bleeding sales and cash, forcing the automaker into harsh measures in an attempt to save its South Korean operation. Many fear last week’s plant closure announcement is just the beginning of an eventual exodus from the Korean market. There’s three remaining assembly plants, each sitting on shaky financial ground.
Today brings encouraging news, however. Two reports paint a picture of GM in triage mode, doing everything in its power to stem the bleeding — of both money and customers. (Read More…)
By
Matt Posky on February 19, 2018

South Korean President Moon Jae-in says General Motors’ decision to shut down its Gunsan plant will negatively impact the region. He’s hoping his administration can work some impressive mojo to boost economic activity in the area, but admitted that GM’s quick exodus could make that tricky. There are also concerns that the automaker may soon decide to close down its remaining three plants within the country, leaving 16,000 South Koreans without employment.
“Especially, the decline in employment [at GM] and subcontractors will be difficult to bear for Gunsan City and North Jeolla province,” Moon said in a statement released by his office.
However, things haven’t been going well for GM in the region. The company said it shuttered the plant after it became increasingly underutilized — running at about 20 percent of its total capacity over the last three years. Meanwhile, GM President Dan Ammann claims Korean labor costs have increased by over than 50 percent since 2010. Worker productivity is also abysmal. It takes roughly three hours longer to build a single car in GM’s Korean facilities than it does in the U.S., and Korean strikes are becoming commonplace. (Read More…)
By
Steph Willems on February 13, 2018

General Motors has announced plans to close one of its four South Korean assembly plants in an effort to stem a tsunami of red ink.
As it attempts to stabilize (or cut) unprofitable overseas operations — an effort that led to the sale of its European Opel and Vauxhall brands last year — GM will close its Gunsan, South Korea plant by the end of May. That facility, which employs 2,000 workers, builds the Chevrolet Cruze sedan and Orlando MPV, a boxy, three-row vehicle that almost made it to American soil. (Read More…)
By
Steph Willems on October 31, 2017

When it comes to the positively frosty relationship between China and South Korea, this is the part of the movie where the two countries bump into each other at the bookstore and realize they should work out their troubles instead of giving each other the silent treatment. You know, for the kids.
For South Korea, China’s decision to warm up the relationship — which soured after the jittery country placed U.S.-supplied defensive missiles on its soil — is the best news its auto manufacturing sector has heard in ages. Perhaps soon it won’t be frowned upon to own a Hyundai or Kia in Beijing. (Read More…)
By
Steph Willems on October 27, 2017

Hyundai and Kia did it, so why not Ssangyong? The India-owned Korean automaker has been itching to expand its horizons for years, but tentative plans to invade the Chinese car market have fallen victim to bad timing and geopolitics. Now, the company’s board is weighing a U.S. entry.
It’s not the first time Ssangyong Motor, owned by Mahindra & Mahindra, has eyed the United States for a big volume boost. Early last year, the automaker and its parent company temporarily shelved a proposed 2019 U.S. expansion plan, with Ssangyong’s CEO warning it could “make or break” the company.
Well, the idea’s back. With Ssangyong eager to land on American shores by 2020, a new report says the company has already made its decision. (Read More…)
By
Matt Posky on August 31, 2017

Seoul Central District Court ruled against Kia Motors on Thursday, ordering the automaker to pay around 420 billion won, or $374 million, in unpaid wages. Kia employees first filed an initial lawsuit in 2011, claiming a 659 billion won wage disparity, following it up with an additional suit in 2014.
However, the automaker claims the final cost will be closer to 1 trillion won, or about $890 million, and could result in a third-quarter operating loss. Interestingly, this is roughly the same amount workers demanded over their six-year legal dispute (after interest).
“The current operational situation is such that the ruling amount is [difficult] to bear,” Kia said in a statement. (Read More…)
By
Timothy Cain on July 20, 2017
Launched in third-generation form for the 2016 model year, it appears as though the Kia Sorento is due for some upgrades only two years into its lifecycle.
Perhaps the Sorento is in need of some changes. In a booming SUV/crossover market, Kia Sorento sales are down 15 percent in the United States through the first six months of 2017. It’s difficult enough matching 2016’s sales pace in 2017 when car sales are fading, but at Kia, both the Sorento and even newer Sportage are in decline, as well.
(Read More…)
By
Steph Willems on May 22, 2017

Hyundai, which found itself lagging behind its rivals in the lucrative crossover and SUV market and figured it should do something about it, is having trouble getting its desperately needed subcompact crossover into production.
The 2018 Kona, which we’ve so far seen only a portion of, is part of a better-late-than-never product push by the Korean automaker. A new small crossover was needed to to mine a growing segment and boost Hyundai’s flagging U.S. sales, but the reality of building cars in Korea has thrown up a roadblock. (Read More…)
By
Steph Willems on March 28, 2017

It was jarring, when the 2018 Kia Stinger debuted, to see the automaker’s corporate badge prominently displayed on a desirable, rear-drive sports sedan. In spite of the sales gloom that surrounds the traditional passenger car market, some of us have wondered whether the badge alone might cause performance-minded premium car buyers to overlook the model when it appears on dealer lots.
In Korea, however, no one will be able to blame the model’s success or failure on the presence of a “Kia” badge. That’s because it won’t have one. (Read More…)
By
Matt Posky on March 23, 2017

General Motors began taking pre-orders in South Korea last week for the all-electric Bolt. In under two hours, the entirety of the first shipment was spoken for. By the end of that day, March 17, more than 2,000 additional orders had been placed, proving — once again — that GM is killing it in Asia and Koreans are tech-obsessed.
Incredibly, most of those customers hadn’t even laid eyes on the vehicle. The Bolt doesn’t make its official Korean debut until March 30th, when it will appear at the 2017 Seoul Motor Show. (Read More…)
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