The Japanese are always worried about what the North Koreans have up their sleeve, but if the writing on the wall were legible, they would be more concerned about what’s going on in the south. If the 2009 Hyundai Genesis was a shot across the bow of Lexus and Infiniti, then the Genesis 5.0 R-spec may be a torpedo hit below the water, and speaking of which, even the Germans should take notice. Of course, we heard this before with the likes of the VW Phaeton, however that model tanked, so is the top-line Genesis biting off more than it can chew? Lets find out.

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Hyundai has a new and extremely successful spokesman. He is well-known, he can speak about cars with more authority than a football player. Best of all: He works pro bono. It is Volkswagen’s CEO Martin Winterkorn. With a low-cost video, Winterkorn catapulted Hyundai’s image to formerly unknown heights.

The German magazine Wirtschaftswoche reports that the image of Hyundai took a leap a few days after Martin Winterkorn walked over to the Hyundai stand at the Frankfurt motor show and praised the non-rattling steering column. (Read More…)

At the beginning of this year, the United Auto Workers pledged that it would launch a campaign to organize the foreign-owned, non-union “transplant” factories in the US, threatening to tar uncooperative automakers as “human right abusers.” The campaign initially lost steam, but the UAW stuck to its pledge, re-iterating on several occasions that it would organize “at least one” transplant factory by the end of 2011. With one month left to accomplish that goal and no signs of progress in sight, the UAW has officially called off that goal. In fact, the UAW now hopes to simply pick an automaker to target by the end of 2011. Spokeswoman Michelle Martin tells Bloomberg

At this point, our hope is to make a decision about who we’re going to target by the end of the year. But obviously, we won’t have the organizing campaign completed by the end of the year.

This is not too surprising, considering the UAW announced last week that it would be focusing on dealership pickets initially rather than factory organizing. And sure enough, the first dealership picket has begun, targeting Hyundai dealerships. And yet, says Martin

This has nothing to do with the domestic organizing campaign. Hyundai is not the target.

Huh? If the UAW is not committing to organizing Hyundai’s assembly workers, why picket Hyundai dealerships?

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Hyundai, which has a flourishing and fast-growing joint venture with Beijing’s BAIC, is jumping on the bandwagon of fake Chinese brands. Probably not on Hyundai’s own volition, and probably with a lot of gentle urging by the Chinese government which thinks that the answer to China’s cluttered market is brands, brands, and  more brands.

Carnewschina has it that the new brand of the Hyundai/BAIC JV will be called “Shouwang.” (Read More…)

TTAC readers have suffered through my weird crush on Kia’s Picanto/Morning-based “Tam” for months now, patiently indulging my fascination with a car that’s so niche it won’t even be sold in Europe. But with Kia showing off these production images of what will be known as the Kia Ray, it seems that a lot of what I found so beguiling about this A-segment MPV will make it to production. What we’re looking at is a tiny A-segment micro-van, with the Picanto/Morning‘s 1.0 three-banger or 1.25 liter four. And, as we suspected based on early prototype shots, the car has three standard doors and one mini-slider on the passenger side, confirming that this funky little cube is half Kia Soul, half Hyundai Veloster. At a little over $11k, the Ray will also be a relatively cheap Kia, which is why it’s focused on Asian markets like Korea and China… but it’s probably too small to ever make it to the US or Europe. Scion is probably breathing a small sigh of relief…

The last time we posted a photo of the forthcoming Genesis Coupe facelift, we soon found that Hyundai Motor America staff were quietly informing other blogs that it was a photoshopped fake. I inserted a warning into the post, cursed myself for having been had, and moved on. So, how do I know these pictures are real? Probably because they come from the URL blog.hyundai.com (the leaked (non-press) shots are from Gencoupe.com, and don’t look as though they could possibly be faked). It turns out that Hyundai is showing off the new coupe to either drift fans or ice skating aficionados (Google Translate is hilariously unhelpful with Korean) this Saturday at something called the Chonnam National Yeongam F1 Speed ​​Festival. Hyundai will “officially” show the car to the American market a week later at the LA Auto Show… at the earliest. More likely, Hyundai will continue to pretend that this car doesn’t exist until January, at the Detroit show. And they’d have gotten away with it too, if it weren’t for those meddling internets!

[H/T: Our man in Korea, Walter Foreman]

In many ways it was a strange scene. The president of Korea, speaking in a US factory that builds the replacement to a car that was once imported from Korea. The president of the United States, speaking in a factory that can only competitively build subcompact cars because of a government-ordered “innovative labor practices” that unionized workers were not able to ratify. In many ways, both President Obama and President Lee were visiting the graveyard of their ideals. Which is another way of saying, that this meeting symbolizes a new pragmatism.

American workers may not be getting paid what they once were, but they’re building cars at a profit. Korea may not be exporting as many cars to the US, but it’s putting the squeeze on Japan. Professor Kim Seung-jin of Hankuk University sums up the dynamic in the Korea Times, saying

There is no free lunch in the world… Korea should get into the U.S. market prior to Japan and China. The more we delay the less the advantage. You should know that the world is still living off the American market

This deal probably won’t boost US auto exports to Korea in the way Obama is hoping for, but it’s a reminder that US manufacturing is slowly becoming more competitive… and that our market remains an attractive place to do business. Free trade is necessarily a messy business for politicians, and protectionism might have kept Orion’s wages higher or Aveo production in Korea. But by embracing free trade, these two presidents could walk into Orion, live up to the downsides of free trade, and promise a stronger, more sustainable economic future.

It’s been… several months since I last indulged my strange obsession with Kia’s forthcoming funky take on first-gen Scion xB values, known as the TAM. And back then, all I had to share were a few crummy photos. Now, thanks to Youtube user daniel78park, we can see the Tam flying down the Korean freeway in glorious cell-phone-o-vision. And though I’ve always assumed the TAM was just a boxy, city-delivery variant of the Picanto/i10 platform, it seems my weird crush is more than that. Automotive News [sub] reports

Kia has dubbed its EV effort the TAM project. Kia’s first EV will be a small vehicle based on the platform underpinning the Hyundai i10 minicar. The company plans to produce 2,000 units in 2012.

Hold up… is my weird crush electric?
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I’m a product of the 1970s, and as a result I was just the right age to remember when Kia came on the scene in 1992 (available for sale 2 years later), the first Kias were cheap to buy but fairly cheaply made as well prompting the running joke was that Kia meant: “Korean, Inexpensive, and Awful.” Fast forward to 2011; Kia/Hyundai products are on an impressive roll, sporting competitive looks and competitive features without the sting of a large price tag. Could the new Optima Hybrid be the frugal shopper’s green alternative to the mainstream Camry and Fusion or even the Lexus HS250h? Let’s find out.

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Hyundai and Kia are technically separate companies, with Hyundai owning less than 50% of its junior partner. But as the two major divisions of the Hyundai-Kia Motor Group, the two firms share resources and align their strategies through carefully-maintained relationships in the classic Korean chaebol (conglomerate) fashion. Hyundai has long been the senior partner in the relationship, getting the newest technologies and the most expensive new cars. But in both Korea and abroad, Kia is beginning to catch up with its big brother, raising questions about the future shape of its delicate relationship. Together, Hyundai and Kia enjoy a dominant position in Korea, earning 45.2% and 33.2% of the overall Korean market in 2010 (including commercial vehicles).  But if you just look at sedans and SUVs, the Korea Herald reports that their 2010 market share numbers are much closer: 39.6% and 35/7% respectively, and converging

Hyundai Motor Group is focusing on the possibility that Kia will catch up with Hyundai within one year in terms of monthly market share ― for sales of sedans and sport utility vehicles ― domestically for the first time…

The gap for sales of sedans and SUVs have continued to narrow ― 22.9 percentage points in 2007, 17 percentage points in 2008, 15.4 percentage points in 2009 and 3.9 percentage points in 2010.

And this fresh-brewed sibling rivalry isn’t just about Korea: around the world, Kia is catching up. And this shifting relationship is shaking things up at the highest levels of the group’s leadership.

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Like the Chevrolet Cruze before it, the new Malibu was supposed to debut in Korea (probably as a Daewoo) a good year before it arrived in the US. But a few things have changed in GM’s relationship with its Korean unit, no longer called Daewoo but GM Korea. The Daewoo brand is gone, for one, replaced by the Chevrolet bowtie. And with Bob Lutz’s blessing, GM CEO Dan Akerson pulled forward the US Malibu launch by some six months, which means we should be getting it in the first quarter next year.

And though the possibility of a simultaneous global launch is still out of reach (video of the Korean launch can be found here), this model is a key element in GM’s globalizing effort, replacing not only the US Malibu, but also the Daewoo Tosca (a.k.a Chevy/Holden Epica). We knew GM has way too many architectures across its global lineup, but were you aware that the Tosca/Epica had optional Porsche-designed transverse straight-six engines, in 2.0 and 2.5 liter configurations? Neither did I. But with the new Malibu, it’s straight-up-and-down GM: the Epsilon II platform, with 2.0 or 2.4 Ecotec engines (in Korea, anyway… an all-new 2.5 liter engine is on tap fro the US). We may be quick with the Daewoo jokes, but this new Malibu is doubtless making the automotive world a much smaller, more homogenous place. Welcome to the future… [Hat Tip to our man in Korea, Walter Foreman}

It’s strange: When you talk to the big manufacturers in Japan, then they are worried by benchmarking Volkswagen and Hyundai. GM never comes up. When you talk to Bob Lutz, who has been re-hired as a part-time consultant to GM executives, then he is worried by benchmarking Volkswagen and Hyundai. Toyota never comes up. Bob Lutz thinks the Japanese have lost it. Germany’s Manager Magazin disturbed Lutz’s Swiss vacation with an interview, and Lutz, always good for explosive quotes, did not disappoint: (Read More…)

This must be the oddest story of the day: According to conventional wisdom, the South Korean market is pretty much closed to American cars. “Not so,” says a company that makes a lot of cars in the U.S. The odd part: The company is Japanese. It’s Toyota. If The Nikkei [sub] has its facts and sources together, then Toyota will export Kentucky-made Camrys to South Korea. (Read More…)

Back in April, I saw this car at Hyundai’s America Technical Center, but it was still heavily camouflaged and cameras were verboten. And unlike Hyundai’s other big 2012 Model-Year news, the wildly-improved “Grandeur” Azera replacement, we hadn’t seen photos of the updated GenCoupe leak out of Korea. Until now. Our man in Seoul, Walter Foreman, sent us these pics showing an updated Genesis Coupe sporting its own take the familiar familial fascia. Look for an official reveal at the LA Auto Show.

Good news for Opel workers: They could all get Chevys, and GM CEO Dan Akerson won’t sell them down the river, to China, to Korea, or god forbid to Wolfsburg. “We would never give Opel away. Opel contributes to our global size and is not for sale, end of discussion,” Akerson told Germany’s Financial Times Deutschland. An unambiguous statement. Opel workers would have loved to hear it a bit earlier. But better late than Hyundai.

Akerson had more news. Some good. Some, well, you decide … (Read More…)