Lamborghini unveiled the Urus SUV today at what was, quite possibly, the most over-the-top product reveal ever witnessed. There was an orchestra, modern dance routine, and rainbow-colored neon light show within the first two minutes. There was almost even a martial arts exhibition ready to break out. Clearly this was a big moment for the Italian automaker and it was more than willing to make a fuss about it.

However, before Lamborghini could get to the Urus announcement, a cavalcade of the brand’s most important models paraded out — followed by a speed skater holding an orange glow stick. Again, it was insane. Eventually the lights were reset and an extended diatribe began on the artistry and pioneering spirit of the brand’s history.

It was boring and included a hefty dollop of marketing speak about Lamborghini’s “evolution.” Then there was another ludicrous dance number, this one somehow tied to automobile production, followed by some rather serious technical difficulties with the presentation. But neither lasted forever and the Urus finally took the stage, rather modestly, to thunderous applause and cheering.  (Read More…)

In our last Rare Ride entry we covered the difficult conception and birth of the BMW M1 at the hands of a financially faltering Lamborghini. In Part II, we talk about the second issue BMW faced, which would ultimately alter (and shorten) the M1’s life.

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Eagle-eyed fans have spotted a revealing clip in a new teaser video for the upcoming Lamborghini Urus, potentially confirming the shape of the Italian company’s new machine.

In a teaser spot meant to highlight its track-focused Corsa mode, a quick shot of the infotainment display shows what appears to be the entire vehicle without any camouflage. Lamborghini quickly took down the video and reuploaded it with an edited version, but not before a couple of quick-on-the-draw Youtubers put the original video on their own accounts for the world to see.

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BMW presently sells the hybrid i8 to the eco-conscious performance driver. It is mid-engined, has butterfly doors and what have you, and it’s quite striking.

But did you know that it’s not the first mid-engine BMW? No, that title goes to our Rare Ride today — the M1, from all the way back in 1981. Don’t worry, it’s not all that Malaisey.

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In the car world, Pope Francis is most famous for abandoning the popemobile to drive himself around in various small hatchbacks. Perhaps thinking he was an automobile enthusiast, Lamborghini gifted him a white Huracán RWD Coupe with gold detailing to match his catholic dressings on Wednesday, just outside the Vatican hotel where he lives.

Unfortunately, while he blessed the crap out of the car, he doesn’t want to keep it. Instead, the church will auction it off to fund the Nineveh Plains Reconstruction Project — a group primarily focused on helping women who were victims of trafficking at the hands of ISIS.

While we wish they would have orchestrated a photo shoot where His Holiness performs a burnout, turning to the camera to look over a pair of wraparound sunglasses whilst uttering “Good God,” we understand he’s supposed to remain reverent — or whatever. It just seemed like a missed opportunity and could have upped the resale value of the car the pontiff laid rubber with. Besides, it would have been for a good cause.  (Read More…)

Lamborghini has a long history of ludicrous designs. When the Miura came out in 1966, it was unlike anything that had come before. The following decade yielded the Countach, which possesses a wedge-shaped geometry that would still look at home in any sci-fi romp Hollywood could muster. But, while Lamborghini continues to produce stunning automobiles, it’s the company’s concept vehicles and one-offs that push the styling envelope clear off the desk.

The Aventador-based Veneno is a personal favorite. However, other bonkers examples, like the Egoista, Athon, and Marzal leave me wondering what might have been if the manufacturer figured out how put them into production. Its newest concept car is no exception. In fact, Lamborghini has to find a way to build it, as it’s too beautiful to exist as just a dream.  (Read More…)

The company that sells SUVs together stays together.

So it goes, or is likely to go, with Lamborghini. Keep in mind that the Volkswagen Group supercar manufacturer has already seen massive sales growth. During the half-decade before Stephan Winkelmann took over as boss at Lamborghini in 2005, the brand was selling only 800 cars on an annual basis. But by the time Winkelmann was done a decade later, Lamborghini was averaging 2,300 annual sales. In 2016, Lamborghini sold 3,457 vehicles around the world, including more than 1,000 in the United States.

Those figures will soon seem paltry because the unfortunately named Urus SUV will double the brand’s volume. But what does such a massive change do to Lamborghini’s operations? (Read More…)

For such a venerable supercar manufacturer, Lamborghini doesn’t have much of a racing heritage. That’s not necessarily a fault, considering the brand has long been about ludicrous automotive pageantry over ensuring adherence to nonexistent track pedigree. But Lamborghini wasn’t willing to settle on just being difficult to ignore on the streets, it wanted something to rival Ferrari’s own Scuderia.

Half a decade ago, the gauntlet was thrown with the introduction of Lamborghini’s own Squadra Corse (Racing Team) but nobody took the introductory Super Trofeo (Super Trophy) cars all that seriously — not even the manufacturer. That changed a few years ago, when the company introduced the Huracán LP 620-2 Super Trofeo and GT3 racing cars.

After selling roughly 150 of the first-generation Super Trofeos, Lamborghini has prepared the new one — which it is calling the EVO.  (Read More…)

According to a report in Autocar, the rise through Volkswagen Group ranks accomplished by Audi Sport CEO Stephan Winkelmann will continue in 2018.

Formerly a Fiat employee, the 52-year-old Winkelmann became famous in the auto industry during his decade-long run as president and CEO of Lamborghini. Winkelmann then took over at Audi’s Quattro performance division in March 2016 before changing its name to Audi Sport. But the Rome native’s tenure at Audi Sport will reportedly be cut short by Volkswagen Group’s need to fill the lead position at its flagship brand, Bugatti.

If Autocar’s sources are right, look for Winkelmann to take over at Bentley in 2019, as well. Makes you wonder: Winkelmann has climbed from Fiat to Lamborghini to Audi Sport to Bugatti and Bentley. What’s next? (Read More…)

Lamborghini has said it is more or less open to the idea of an all-electric car, though it definitely hasn’t considered it seriously. While parent company Volkswagen AG has made lofty promises of sweeping electrification and imposed its zero-emission mindset onto the majority of its automotive brands, the Italian supercar manufacturer is not yet among them.

However, Lamborghini has shown that it’s not immune to industry trends. Its almost-family-friendly Urus SUV begins production next month and the automaker has said it plans to launch a hybridized version by 2020. While you can’t ignore the LM002 that preceded it, that’s still a far cry from the pavement-scraping exotics it’s best known for. There has also been plenty of speculation that the company was  developing a Porsche Mission E-based electric model called Vitola. Lamborghini dispelled those rumors and has since gone on to say that a battery-only car won’t be on the table before 2025 — and perhaps not even then.   (Read More…)

A recall report issued by the National Highway Traffic Safety Administration will have some owners of Aventador and Veneno models donning their flame retardant suits before hopping behind the wheel.

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Countless hours of development, design and construction. Exacting details wrought in boardboardrooms and wind tunnels. Exotic materials, experimental engine designs, hand crafted bodies. The goal?

Simple. Make the fastest car in the world.

But even if a designer or firm achieves that goal, they don’t necessarily have a winner on their hands. Even when the facts and figures support one supercar design over another, intangibles often decide which one will be a success.

With that in mind, let’s take a look at some superlative automobiles over a few decades and see how fate played out.
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It should come as no surprise that some of the most iconic automobile designs have interesting associations in their geneses. Where those associations come from, though, can sometimes be surprising, as companies leapfrog the globe trying to find the talent, technical expertise, and productive capacity to build a new or unique model.

These stories seem to pop up more often when there’s a shift in a company’s priorities or an attempted to redefine its direction or mission. Large organizations can be slow to adjust to these changes, and so often these major manufacturers turned to small teams to produce what have often become standout models from already legendary lineups.

Often, but not always, as we see in this montage of odd couples.

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Rival automakers salivating at the thought of snapping up a castoff from Volkswagen’s brand portfolio will have to sit and wait.

Amid grim fourth-quarter financial data and ongoing expenses linked to the diesel emissions scandal, the company is standing by its assets, but admits they might have to jettison some if unexpected expenses crop up. (Read More…)

That’s the sound of a sad trombone playing.

Dodgy offshore tax havens get a lot of press lately, but what about mass movements of capital to friendlier shores that hide in plain sight? The New York Times has a heartbreaking story today of young Chinese adults in Vancouver, Canada who just can’t figure out what to do with all that cash their fathers earned.

They do know one thing it’s good for: obscene quantities of ultra-high-end cars.

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