If you are on the market for a classically-styled English luxury vehicle with a compliant ride and a sticker under a quarter-million dollars, the Range Rover dealer might be your only destination. After all, Jaguar recently nixed the styling often referred to as “fussy” (but I preferred to think of as “dignified”) opting instead for jamming insane engines into sporty, avant-garde styled rides, Bentley has been churning out stiffly sprung modern sports cars lately leaving only the dueling RRs, Range Rover and Rolls Royce, to battle for our softly sprung anglophile hearts and minds. (Mind you, the baby Roller is considerably more expensive than anything coming out of Solihull.) With this kind of company, does a Rover have what it takes to be the ultimate in off-road luxury? Or will it at least make a more appropriate garage mate than a Jeep?
The first thing I ask any company that wants to do anything in China is: “Did you register your trademark?” Usually, they did not. I either help them registering it (costs around $1,000). If they refuse, I won’t work with them. It would be a waste of time. All too often someone else in China sees a value in that trademark. Being a “first to file” country, anybody can file any trademark in China that isn’t already filed – in China. Getting your trademark back is a long, expensive, and often hopeless case.
Ignorance takes another victim: Land Rover. (Read More…)
It’s a set piece, as predictable as the Beijing Opera: A rumor, confirmed by company insiders, followed by a denial, followed by – who knows. The Jaguar Land Rover flirt with China’s Great Wall enters stage 2: Never heard of it. (Read More…)
Rumors of Jaguar Land Rover establishing a production base via a joint venture in China have been around for nearly a year now. Talks with Chery surfaced last October, but were never heard of again. What’s keeping them? It becomes higher and higher time for JLR to start making cars in China. Deliveries of Jaguar increased 50 percent to 2,655 units last year while sales of Land Rover more than doubled to 23,459 units, reported TheTycho. Now, JLR may have found another bride. (Read More…)
Time was Land Rovers evolved at a leisurely pace, with a redesign perhaps once every decade or two, and name changes pretty much never. But, if you want some of those soccer mom dollars, this just won’t do. So the Disco II became the LR3 (on this side of the pond at least; in the more tradition-minded UK it became the Disco 3). And, just five years later, the LR3 was itself superceded by the LR4. Will the smaller LR2 become the LR3 when it is next redesigned? I suppose they’ll cross that bridge when they come to it. Perhaps they’ll toss the alphanumeric rubbish into the dustbin. The topic for today: what’s the LR4 got that the LR3 did not? (Read More…)
Do you live in a challenging neighborhood, like, say, Afghanistan, Sudan, Downtown Detroit, or St. Louis? Then you’ll like Land Rover’s latest offering: The new Discovery 4 Armored, a car impervious to road rage of all kinds. (Read More…)
Louise Roe was on hand this morning at the Jag/Landie booth, continuing the LA trend of hiring fashion professionals to flog cars. When did models become the vision of all things automotive? Especially when you’re showing something as unabashedly alluring as CX-75 turbine-electric concept car. Why invite the awkward comparisons? Anyway, as supercar concepts come, the CX-75 is about as cool as they come. Not only can it claim to be a “Jet-Hybrid,” it looks like it could seduce an F-16 too. Drool.
Some say the future of the car business is in China… and for certain employees of Jaguar Land Rover, the maxim seems to apply awfully literally. The Telegraph reports:
Des Thurlby, human resources (HR) director at [JLR], said he had held “pointed” discussions with up to five of the company’s best employees urging them to consider moving “out of leafy Warwickshire” to China to help the company capitalise on emerging markets. Those who refused had less chance of being shortlisted for a future top job at the company…
Mr Thurlby said: “We’re getting to the point where we’re having some quite pointed conversations with people, where we’re saying, ‘listen matey, if you want to go to the top you’re going to have to go to China, Russia or the US. We’re an international business, we’re 70pc overseas. It’s critical you move out of leafy Warwickshire.'”
Oh dear… this is what happens when you stop designing your interiors like a 19th Century club room, isn’t it?
Rumors of Tata’s Jaguar Land Rover (JLR) establishing production in China have been around for a while. With good reason, Jaguars and especially Land Rovers enjoy (fairly) brisk sales in China. Now, these rumors move into the realm of the definitive. (Read More…)
Since today’s theme is the rapidly shrinking offering of genuine off-roaders available in the land of the free, here’s one that’s not on the list. That didn’t keep this owner from getting it registered in Oregon, along with several other “illegal aliens” I’ve nabbed so far. (Read More…)
When the Range Rover Sport was first introduced I didn’t much care for it. The shape wasn’t quite right, the interior was too cheap for the price tag, and for a model with “Sport” in its name, it just didn’t seem to have the thrust required even in Supercharged trim. Apparently the Landie headquarters was listening, so for 2010 the Range Rover Sport gets an overhaul, but does it take the Sport from an expensive plastic box to something Jeep owners secretly crave? The boffins at Tata lent us the keys for a week to find out. (Read More…)
References to the “DNA of a brand” is a long overused cliche, and perhaps finally on the way out. But it can be a valid consideration, depending…In thinking about Toyota and its early genetic roots, one might well conjure up images of the first Corona, or the Corolla, whose modern descendants (Camry/Corolla) still reflect the basic mission of their ancestors. But isn’t the true Urquelle of Toyota’s reputation its legendary reliability and durability? Well, the following historical tidbit may cement the idea of where I’m going: in 1965, the year this FJ40 Land Cruiser was built, it was Toyota’s best selling vehicle in the USA as well as the rest of the world outside Japan. This is the car that Toyota sent out to conquer the world. And this well-worn original example typifies it better than any other I’ve ever seen: it’s literally exuding ruggedness through the pores of its patina. How many folks has it sold on the brand over its long life? Hang on for a longish bumpy ride as I recount the history of the FJ and my own initiation into the cults of off-roading, hitchhiking, and Toyota. (Read More…)
4x4s are popular in China, carry no social stigma, and are especially popular in China’s affluent east. Imported Land Rovers have made heavy inroads into China. In comes as no surprise that Chinese car manufacturers are lining up to for a joint venture to make Land Rovers in China. (Read More…)
Kia may be dumping its generally bland model names for the increasingly favored “alphabet soup” paradigm, but Land Rover has gone the opposite direction, naming its “LRX” concept the Range Rover Evoque at its official unveiling [presser here]. Ironic, considering that the alphanumeric crowd is forever insisting that its unintelligible gobbledygook conveys an upmarket image. How very provoq-ative…
From Ferrari’s manual-free pledge to BMW’s move to front-wheel-drive, the auto industry is breaking down formerly untouchable barriers left and right. The latest: longtime four-wheel-drive specialist Land Rover will build a front-drive version of its forthcoming compact “SUV Coupe” known as the LRX. The new model, which debuts at this fall’s Paris Auto Show, will generally be available with all-wheel-drive, but after launch a front-drive base version will become available. Though Landie had previously foresworn FWD models as being incompatible with the brand’s values, there’s been a change of heart and according to Autocar, the Tata Motors-owned marque
cannot ignore the growth of the two-wheel-drive SUV segment
There’s been no word thus far about the LRX’s availability in the US, but if it does arrive stateside don’t expect FWD versions to be imported. And don’t expect the LRX codename to grace its rear deck either: five names are said to be under consideration for the model, one of which is “Land Rover Compact” and none of which is “LRX.”
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