As we told you last fall, Lexus took a hatchet to the price of its hybrid NX crossover for 2018, greatly narrowing the gap between it and its NX300 sibling. The model’s entry price fell by more than $2,000, essentially making the hybrid powertrain a $950 option on an all-wheel drive NX.

It’s not a strategy designed to get more hardcore greenies into Lexus dealers; rather, it’s a way of swaying the modestly eco-minded into springing for that all-important “h.” Despite early signs of success, Lexus is holding off on taking its pricing gambit brand-wide. (Read More…)