Perhaps fearful that Lincoln buyers, like most new car purchasers, will take home a new vehicle and spend the remainder of their warranty period interacting with the dealer only when absolutely necessary, Lincoln Motor Company has a plan.
Rewards.
Announced late last week, Lincoln Access Rewards is a customer loyalty program that encourages owners to spend more to get more. More points, that is — redeemable for a number of things, some of them frivolous, but in keeping with the Lincoln lifestyle. (Read More…)
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