Tag: Lincoln

By on November 7, 2017

2018 Lincoln Navigator, Image: Ford Motor Company

Despite the addition of a corporate split grill a few years ago, there’s no denying Lincoln’s outgoing Navigator is one old piece of kit. As such, the glitzy premiere of the new-for-2018 Navigator heralded greater full-size Lincoln SUV sales not just from new buyers, but returning ones.

Having seen what Dearborn was up to, it seems some inhabitants of the Renaissance Center decided to try and spoil Lincoln’s fun. If you’re the owner of a 1999 or newer Lincoln vehicle who’s thinking of maybe getting into a new Navigator, Cadillac would like you to know there’s 5,000 smackeroos waiting for you on the hood of your nearest Escalade. (Read More…)

By on November 3, 2017

Image: 1989 Chrysler TC by Maserati

The heart of a K-Car, the styling of a LeBaron, the build quality of an Italian, and the price of a Corvette. Just one car in the history of the world managed to combine all these virtues together into a gelatinous, custard-like vehicle.

And our Rare Ride today just happens to have a similar color, too. Come have a look at the majestic Chrysler TC, by Maserati (not really).

(Read More…)

By on November 1, 2017

2017 Dodge Challenger GT AWD, Image: FCAIf the Detroit Three want to keep wind in their sales sails, it sure won’t happen on the strength of traditional passenger cars.

Several brands from Ford Motor Company, General Motors, and Fiat Chrysler Automobiles posted U.S. sales declines in October 2017, all thanks to the slipping popularity of regular cars. In many cases, the continued strength of the crossover/SUV/truck market wasn’t enough to tip the scales back in the automakers’ favor. (Read More…)

By on October 31, 2017

2017 Lincoln MKX, Image: Steph Willems

Utility vehicles are nothing new at Lincoln, but where there was once a single heritage-diminishing (but lucrative) oddity built to give Cadillac’s Escalade a run for its money, there now sits three models with rear liftgates. A fourth looms.

Now back from a near-death experience, Lincoln isn’t alone in requiring a lineup stocked with high-riding vehicles. Sticking with tradition bodystyles is akin to suicide these days. We can eyeball the resurrected Continental and debate whether Lincoln went far enough, style-wise, in rekindling the famous nameplate, but the reality is the brand sells far more utilities than cars, hands down, and will continue doing so. Buyers overwhelmingly want SUVs, and woe is the automaker that remains mired in the past.

Even the ancient Navigator, poised for a long-overdue revamp for the 2018 model year, sold just 148 fewer units than the Continental in September.

Leading the Lincoln sales pack is the midsize MKX, now sporting an identity comfortably divorced from its Ford Edge underpinnings. Fully redesigned for the 2016 model year, the SUV, which reportedly awaits a Continental-esque front end treatment and a transmission swap sometime in 2018, ended last year with its best sales showing since 2007. In doing so, it knocked the MKZ sedan down to the silver medalist podium.

There’s an abundance of power. There’s butt-coddling opulence. But is there enough refinement and cross-generational appeal to lure buyers back from the Germans and Japanese? (Read More…)

By on October 19, 2017

Cadillac Escalade/Lincoln Continental - Images: Cadillac & LincolnCadillac enjoys some of the highest average transaction prices among premium auto brands operating in the United States. After years of Lincoln MKS disappointment, the new Lincoln Continental actually looks the part. Globally, Cadillac sales are rising month after month after month. In the U.S., Lincoln is rare among auto brands in a declining auto industry in 2017: sales at Ford’s upmarket brand have risen 3 percent this year.

Indeed, while discussing the apparent appeal of the Tesla brand last week, Jack Baruth said, “You might say that General Motors and Ford are going to build better, more reliable, and more thoroughly developed electric cars than Tesla can, and you’re probably right.”

“But the world doesn’t want an electric Cadillac or Lincoln,” Jack accurately points out, “for the same reasons it doesn’t want gasoline-powered Cadillacs or Lincolns.”

Regardless of how you grade the momentum of Cadillac and Lincoln, they are mere blips in the global luxury automobile market and remain rather inconsequential players in their U.S. home market, as well. Will that change in your lifetime? (Read More…)

By on September 21, 2017

1980 Cadillac Coupe deVille, Image: Wikimedia

If you’ve been reading me for a while, you know that I’m passionate about obtaining products, goods, and services that are Made In The USA. Which is not to say that I never buy anything from low-cost countries where workplace safety and environmental regulations aren’t up to snuff — to my eternal sorrow, both of my laptops are Chinese, and as many of you have reminded me, the new Silverado LTZ in my driveway was Hecho en Mexico — but in general I will pay a considerable cost in both time and money for an American or at least Western product.

It’s possible, of course, that I’m just doing it to be a total snob. Nowadays, Made In America tends to imply prestige and cost, whether we’re talking SK Tools, Alden boots, or any number of high-end, hand-made bicycles. If you’re walking down the street and everything on or about your person is USA-made, chances are you’ve spent some real money. That’s also true for many industrial goods, certain building supplies, and nearly anything with wings. There’s just one complex product where the American flag logo is attached to a mandatory discount in the minds of most consumers.

No prize for figuring out what that is…

(Read More…)

By on September 8, 2017

2017 Lincoln Continental

It’s getting to the point that if you’re not a premium automaker promising some sort of brand-wide electric propulsion revolution, you’re not a premium automaker. Volvo has announced it’s going all-electrified (not necessarily electric) in short order. Maserati and Aston Martin are headed in a similar direction.

Is Lincoln the next luxury brand to ditch gas-only powertrains?

Not quite, but Ford’s luxury arm is planning on endowing every model in its lineup with an available hybrid powertrain, according to three sources who spoke to Reuters. It’s a plan very similar to the one Jaguar Land Rover announced just yesterday. While the completion date for Lincoln’s lineup electrification is 2022, the brand might not stop at just hybrids and plug-ins. (Read More…)

By on September 7, 2017

Images: © 2017 Sajeev Mehta

Tell me something: how can one fault Lee Iacocca for suggesting this vehicle — this blend of architecture, curves and beveled jewelry — generated over a billion dollars annually for Ford?

And how could you resist? There wasn’t a Lexus yet!
(Read More…)

By on August 8, 2017

washer-patent-main

It’s no secret that vehicle owners are becoming more hands-off when it comes to vehicle maintenance and repair. Some of that blame can be attributed to the increasing complexity of modern cars, and automakers are using that to their advantage as they attempt to make cars even more hands-off. The tool roll and spare tire you’d find in older cars have been replaced with a can of fix-a-flat and a roadside assistance card.

Changes like the disappearance of the spare tire are the result of chasing fuel economy standards, though others — like increased use of plastic engine covers — seem like the automaker’s way of telling owners they’ll need to subscribe to a service plan instead of trying to turn a wrench on their own. A recently published patent shows someone at Ford had the idea to take this to next level — so owners will never have to open the hood at all.

(Read More…)

By on August 2, 2017

CT6 Continental

Today’s Question of the Day isn’t our typical lighthearted, open-ended Choose Your Own Adventure inquiry. It’s serious business, pitting two serious flagship sedans against one another.

At the end of this post, you’ll have to choose: Lincoln Continental, or Cadillac CT6?

(Read More…)

By on August 1, 2017

Image: Assorted tail lamps from four vehicles.

Last week, we showed you four different vehicles, each with strikingly similar taillamps. So began the Taillamp Identification Challenge. (Un)fortunately, Flybrian was around, and came up with the correct answers just 10 minutes after the post went live.

So, the challenge was short lived, and all props go to Flybrian’s keen taillamp eye. It’s almost like he knows cars, or is a car dealer perhaps. Time for the official results.

(Read More…)

By on July 31, 2017

Ford Sync 3, Image: Ford Motor Co.

Technology is a major component in what makes a modern-day automobile desirable. It’s so important, in fact, that numerous quality and customer satisfaction surveys have cited owner misunderstandings of a vehicle’s electronic interface as the primary reason for specific models losing marks.

MyFord Touch was among the worst offenders, thanks to unreliable connectivity features and lethargic software. While Sync3 is much improved, it isn’t a perfect system and can still perplex luddites — just like any modern vehicle’s interface.

With that in mind, a Lincoln dealership in Michigan is conducting monthly seminars to help older folks feel more comfortable with all the newfangled electronic gizmos the kids today seem so damn enthusiastic about. It’s the sort of behavior most dealers should have been engaging in from the start but, unfortunately, has been reserved primarily for premium automakers.  (Read More…)

By on July 6, 2017

2003-2008 lincoln town car (public domain)

It’s been an interesting few years at Ford Motor Company, especially for the automaker’s prestige marque. Ever since Ford decided that reviving the listless Lincoln brand with a life-giving cash infusion was the right way forward, watching the division reconcile its unsavory near-past and mouth-watering distant past with its present and future has become a source of amusement.

Not to say that Lincoln’s executives and PR teams are stumbling like Gerald Ford. Far from it. However, sometimes a statement causes a “whoa, hold on a minute” moment that’s too big to ignore. (Read More…)

By on June 20, 2017

2018 Lincoln Navigator, Image: Ford Motor Company

Large. Imposing. Square-rigged. Bold. All apt descriptions of the totally redesigned 2018 Lincoln Navigator. After withering on the vine for years as it weathered refresh after refresh, Lincoln’s full-size SUV flagship was finally given the architecture and hardware it needs to battle its chief rival, Cadillac.

However, as impressive a redesign as it was, the new Navigator (unlike its predecessor) lacked one thing compared to Cadillac’s Escalade: a choice of body lengths and the ability to haul more cargo. Not anymore, it seems.

Earlier today, brand executives revealed the 2018 Navigator will appear in showrooms this fall with two body lengths. Yes, you can have your new Navigator and stretch it, too. (Read More…)

By on June 15, 2017

2018 Lincoln MKC , Image: © 2017 Spiedbilde/The Truth About Carse

Lincoln’s littlest utility vehicle, the MKC, always risked being overshadowed by the larger offerings emanating from the resurgent luxury brand. That doesn’t mean it’s forgotten — either by the buying public or its builder.

The four-cylinder-only MKC went on sale in May 2014 as a 2015 model, heralding a new, decidedly non-Ford-like design direction for the brand’s utility vehicles. Sporting a toned-down version of the whale-like corporate split grille, the little utility was Lincoln’s first attempt to tap into the growing compact luxury CUV market. No longer was a Lincoln utility just a warmed-over Ford with a revised face and taillights.

Now that Lincoln’s moving away from the whale look, the 2018 MKC, judging by these spy photos, will follow the brand’s recent “Make like Continental!” design philosophy. (Read More…)

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