I was at the press conference in Chicago a few years back when Lincoln announced that they had decided to jettison billions of dollars worth of brand equity and go with alphanumeric model names (well, the announcement didn’t quite go like that, but that’s a pretty close approximation of what it meant). Around that time Ford was still trying to sell luxury F-150 pickups under the Lincoln brand, first the Lincoln Blackwood and then the Mark LT, before they realized the margins were greater on Platinum F-150s. When the sedan model now known as the MKS was introduced as a concept, the press kit referred to it as the Mark S, with Mk S badging, just like Mk IIIs and Mk IVs of yore – alphanumeric badging but the model name was spoken as “Mark x”. By the time it reached production, though, the new large Lincoln was simply the MKS. I asked a Lincoln rep what happened to “Mark” and was told that customers associated the name with old fashioned land yachts, not contemporary cars. With the new Lincoln Continental concept it’s clear that Ford Motor Company’s luxury brand has decided to embrace their inner land yacht. (Read More…)
Tag: Lincoln
With November’s sales results in hand, we asked four months ago whether Ford Motor Company’s Lincoln division had reached “Peak MKC.” Initial evidence suggested the Escape-related small crossover wasn’t able to cross the threshold from middling success in the Acura RDX and Audi Q5-dominated small luxury CUV arena into the upper tier.
With the MKC’s U.S. sales results from the first-quarter of 2015 now in, there’s yet more evidence leading us to believe that demand for the MKC – at its current price point, with its current level of incentives, without a new MKX stealing limelight – won’t climb noticeably higher. (Read More…)
Better late than never, here are a few live images from the Lincoln Continental Concept’s debut Monday evening prior to the 2015 New York Auto Show. The concept is meant to show the direction the brand will take when its new fullsize sedan — dubbed Continental — debuts next year.
Here it is: the Lincoln Continental Concept, revealed ahead of its trip down the ramp at the 2015 New York Auto Show.
The rest of the blogosphere is breathlessly heralding the return of the Lincoln Continental. They’re two years behind the curve.
Jon writes:
Sajeev,
I read this column on lighting, thanks for the information! That leads me to a question…
What is up with Chevy/GM truck and SUV reverse lights!?!?!?! Why do they come on when their drivers use their lock remotes?????
It is crazy going through parking lots these days with all the SUV reverse lights coming on for no good reason. Help me understand please.
Oscar viewers who are seeking on Google the Cadillac that “dared greatly” are suddenly hearing Matthew McConaughey’s voice, thanks to Lincoln’s SEO skills.
TTAC commentator confused1096 writes:
Sajeev, I need some insight and good advice from yourself and the B & B. Here’s the problem: After my wife’s back surgery we no longer use my ’99 Buick Riviera Silver Arrow (#120) since it’s not comfortable for her to sit in (too low down, shape of seat etc.). (Read More…)
Max writes:
Sajeev,
After following your and TTAC’s collective wisdom regarding Panthers, I have enjoyed four and a half years of somewhat trouble-free $1000 police-auction 2001 Crown Victoria ownership. The Crown Vic is a wonderful first car and I love it dearly, despite – or maybe especially – because it taught me a lot about the finer points of its drive train, front end etc. as I eventually ended up parking-lot and shade-tree repairing or replacing just about every major component other than the exhaust and transmission. However, it might now be time to look into a successor for my trusty ride. (Read More…)
A couple of days after it was leaked, the 2016 Lincoln MKX made its official debut at the 2015 Detroit Auto Show [Live photos now available – CA].
For the longest time, there wasn’t much difference between Lincoln and Ford in the design game, consumers hardly seeing much difference between an MKZ and a Fusion despite the former’s premium price. Ford global design boss Moray Callum is drawing a line in the sand as far as that is concerned.
After a year-long battle for the top position on the U.S. luxury sales podium, BMW takes back the crown Mercedes-Benz won in 2013.
But wait…there is less???
Sajeev writes:
As the Christmas Spirit draws near and Pistonheads relax with thoughts of good vehicular cheer…screw it, I’ll get to the point:
Can timing chain rattle on start-up magically resolve itself after a mere tune up? (Read More…)
After increasing sales of the brand’s new Escape-related small crossover in five consecutive months, Lincoln MKC volume levelled off in November 2014 at 2152 units. This represents a 2% drop from the total achieved by the MKC in its best month, October, when 2197 were sold. America’s new vehicle market was 2% larger in November than it was during the prior month.
Have we therefore reached the MKC’s maximum monthly volume? Dealers have plenty of copies to sell: there was a 116-day supply at the beginning of November. 2150 sales per month would put the MKC in the same territory as the much larger and more costly Mercedes-Benz GL-Class, ahead of the smaller BMW X1 and also-ex-PAG Volvo XC60, but well back of class leaders like the Acura RDX, Audi Q5, Mercedes-Benz GLK, and BMW X3. This year, the latter four are generating 3610, 3443, 3013, and 2820 average monthly sales, respectively. (Read More…)
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