If it weren’t for a Manhattan nightclub shooting in 1999, there’s a very good chance that it would be Cadillac, not Lincoln, that would be undertaking a costly showroom upgrade program, a brand “reboot” to shed a mushy identity and a hail-mary attempt at saving the ailing luxury division.
TTAC commentator DougD writes:
Hi Sajeev,
I put the snowtires on Dad’s 2007 Kia Rondo yesterday, and right on cue we’ve got snow today. While we worked we talked about cars, of course. My parents are in their mid 70’s, Dad bought the Rondo new and there’s a lot to like about it. Upright seating, good ingress for seniors, easy to park in the condo parking spot. It’s been reliable and still looks good, so the Rondo’s held up well. (Read More…)
There was a time when the Lincoln Navigator was the hottest SUV going, an epoch that coincided with the “shiny suit era” of rap music. From a peak of nearly 39,000 sold in 2003, Lincoln sold just 8018 in 2011.
In 1992, the Ritz-Carlton chain won the Baldrige Quality Award for its excellence in customer service. Their idea was to write all customer preferences down, to feed them in a database and to henceforth deliver as expected.
Twenty years ago, I pointed this out to Volkswagen. I was VW’s customer service guru at the time and thought it was a swell idea. Volkswagen enthusiastically adopted the program. It was a failure, what do you expect from a company that retains me as a guru. Also, VW did not want to spend the money on a database. Instead, the Ritz-Carlton ended up running the hotel at Volkswagen’s Autostadt, and giving the occasional seminar to car dealers who still roll their eyes over the “gottverdammte Unsinn.”
Twenty years later, “Ford draws on luxury hotel experience for Lincoln overhaul,” writes Reuters, reporting that “in the plan to overhaul its luxury Lincoln brand, Ford Motor Co is embarking on a new approach, leaving behind the routine ideas of the auto industry and instead taking cues from the likes of high-end boutique hotels.”
Before that happens, Ford is reducing its dealer network to boutique size. (Read More…)
Ah, personal luxury! It’s hard to imagine anything more personally luxurious than a 4,906-pound two-door with 460 cubic inches under its 50-foot-long hood and an interior done up in classy brown-and-cream two-tone. (Read More…)
Lincoln’s free-falling sales will apparently be remedied by allowing customers to watch their cars get serviced via smart phone, if you can stomach the party line coming from Ford marketing boss Jim Farley. Also outlined were Lincoln’s idea of “luxury” and powertrain details for the upcoming MKZ
The next Ford Fusion is set to debut at next week’s North American International Auto Show, and while details are still embargoed, the blokes at Auto Express have given us a preview of the next Mondeo. Which is essentially the next Fusion.
First Hongqi CA7460 rolling off the line at the factory in Changchun
Hongqi, or Red Flag, is China’s most famous automotive brand. Owner of the Hongqi-brand is First Auto Works, or FAW. Hongqi always was, and sometimes still is, the car for the country’s leaders – communist party bosses, and the car for the very influential. A Red Flag is not for the very rich – they take a red Ferrari, or a simple black Maybach. The Hongqi was strictly government business. Hongqi’s most famous cars are the CA 770-series, and the Audi-based limousines and parade cars.
There is, however, another less well known chapter in Hongqi’s history: a tie up with good old Lincoln from the USA in the 1990′s and early 00′s. This article will show what cars came out of this interesting marriage.
On the first picture is the first Hongqi CA7460 rolling off the line at the factory in Changchun, Jilin province. It was November 10, 1998. (Read More…)
What can you even say about Lincoln at this point? The brand talks up its new design studio, and then releases a “spot the changes” facelift. Critics bash the brand’s waterfall grille as “cetacean,” so for the facelift Lincoln goes and makes it look even more like baleen. Lincolns have little identity beyond Fords loaded up with there-for-the-sake-of-it technology, so they give the MKS and MKT (Ecoboost only) “Continuously Controlled Damping”… to polish their carefully-honed performance image? Because consumers were clamoring for a Lincoln, but didn’t buy because “Sport Mode” wasn’t available on its giant crossover? I know these are only holdover models, and that Lincoln will eventually come out with something all-new. I know that picking on these sales weaklings is too easy. I know that there are probably even a few folks out there that find the MKS and MKT to be the subtle-but-cosseting waft-mobiles that they’ve been waiting for… but I just can’t help myself. Especially when Lincoln’s press release on the MKS proclaims that
Refinements Signal Direction for Brand Today, Tomorrow.
Note to Lincoln: the future is not in refinements. If this brand is going to survive, it needs a clean sheet of paper.
Have you heard? The New Look Of Lincoln is coming, and everyone’s talking… about how much Lincoln has to prove. And after seeing these teasers, the topic will likely remain how much Lincoln has to prove. We’d probably better bite our tongues until the LA Auto Show, when the 2013 MKS and MKT actually take the stage; “teaser” photos can only convey so much. But given the wider “Lincoln situation,” it’s hard to imagine either of these new cars being able to fundamentally change perceptions of the brand. The Look Of Lincoln needs a clean-sheet reboot that I’m just not seeing here…
George writes:
Sajeev, I enjoy TTAC and your writing. Okay, I succumbed to the blandishments of you Panther lovers (and to fond memories of my father driving his Fords and Lincolns), and bought a 1996 Lincoln Town Car Cartier. The car has about 143,000 miles on it, all in North Carolina. The previous (2nd) owner was reportedly a little old lady, and because of the condition of the driver’s seat she could not have weighed much more than 90 or 95 pounds. It is well taken care of and straight.
I was listening to a local radio station and as will happen in a regular Detroit newscast, they mentioned something newsworthy going on in the domestic auto industry. In this case they said that Ford would be spending $1 billion on 7 new products to revamp the Lincoln brand. Well that wasn’t really news so I wondered what really was going on and it turns out that the radio station’s news team grabbed a headline from an Alisa Priddle article at the Detroit News. Though the headline was nothing new, Priddle has interviewed Ford designers and product managers and has managed to give us a better idea of what the Lincoln brand will mean once Lincoln’s new team of 120 or so engineers, designers and marketing experts gets done reinventing the marque.
But… shouldn’t it be? Oh, Ford. You come up with something sexy and desirable, and you can’t help but slap a blue oval on it, can you? Ford Design Boss J Mays explains the choice, saying
We wanted the Ford Evos Concept to give a clear message about where Ford design is heading – shaping vehicles that are fun to drive, have a strong premium visual appeal, and above all, are stunningly beautiful. Our exciting new design DNA has been developed and refined by an intensive effort by all of our talented global design team. As a team, we wanted to create a more technical design vocabulary to help communicate the smart technology that is now core to the Ford brand. In addition, we worked particularly hard on meeting the high-expectations of a new generation of buyers – a group of consumers who have grown up surrounded by beautiful, premium design work on even the most affordable products.
Which leaves Lincoln… where?
Despite marketing its Lincoln brand as “not just luxury… it’s smarter than that,” Ford has finally admitted what the car guy world has been saying for some time: Lincoln isn’t a luxury brand… it’s a rebadge brand. Ford’s product honcho Derrick Kuzak tells Automotive News [sub] that the jig is up and there will be
No more badge engineering
Promise?
(Read More…)
About a minute into this clip, the auto industry’s most ubiquitous reporter John McElroy reveals that he’s seen three future Lincoln concepts and insists that they
definitely signal that a big change is coming.
What he doesn’t say: what they look like or what the “big change” is… which is enough to make any inveterate skeptic wonder whether McElroy is shooting straight or if saying what he did was a condition of being shown the “future products.” What McElroy does reveal is that Lincoln now has
its own unique design studio located within Ford’s product development center in Dearborn Michigan, with its own unique design team. That has not been done in modern times.
Unfortunately, as Cadillac’s recent history proves, new design is just part of the successful luxury brand equation. Unique platforms are another. Strong marketing is another. Lincoln may be taking the first steps in the right direction, but it’s got a long, long way to go…
Recent Comments