In case you missed it, Paul Niedermeyer’s excellent overview of Lincolns greatest hits and misses is worth a second look, considering the “firsts” attributed to the Lincoln brand: halogen lights and clear coat paint (Versailles), gas charged shocks and auto dimming rear view mirrors (Fox Continental), composite headlamps (Mark VII) and the industry’s first use of High Intensity Discharge (HID) lights in the Lincoln Mark VIII. And while some innovations quickly spread elsewhere, Lincoln’s HID system was outdated and orphaned in less than a decade. If you are crazy enough to drive an HID-equipped Mark today, finding a new bulb for less than $600 is impossible. And a used bulb fetches $100 or more on eBay. Such is life when you live on the bleeding edge far beyond anyone’s expectation.

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Ironically, the Continental Mark IV is the most “American” car ever. It’s the ultimate counterpart to that most continental/ European car ever, the VW Rabbit/Golf Mk  I that appeared about the same time. The Golf was a brilliant triumph of modern design: space efficiency, economy, light weight, visibility, sparkling performance and handling. And in Europe, the Golf became known as the “classless” car; one that didn’t make a statement about its owner. The Mark? Well, take all those qualities,  turn them upside down, inside out, and then toss them out the window.  Americans have long had ambivalence about “modern” anyway; it hinted at socialistic and intellectual influences that didn’t always sit so well. The most modern American car ever was the Corvair, and look how that turned out. Even the Kennedy Lincolns were a touch too modern. America was ripe for the first true post-modern car, and Ford was the obvious company to make it.  (Read More…)

Here it is, the last of the species autosaurus giganticus. Never again would beasts of this size roam our freeways and driveways with their EPA stickers (10/12) still freshly removed. It was the end of an era; the giant American land cruiser became extinct when the last 1979 Town Car rolled off the lines. And that last roll took a while: two hundred thirty three and seven-tenths inches of steel, chrome, vinyl and deeply tufted leather. No less than the visionary Buckminster Fuller, inventor of the geodesic dome and the very un-Town Car like Dymaxion Car lamented (and lambasted) the passing of the last big Lincoln. Given that he was all of 5’2″ tall, that seems a bit odd. But really big cars were such a part of the American psyche, that when they were gone, it left a gaping hole. You don’t miss your water ’till the well runs dry. (Read More…)

The suicide doors of perception to Curbside Classic’s Lincoln week-long love/hate fest open here:

Part 1: A Brief History of Lincoln up to 1961

Part 2: 1965 Lincoln Continental

Part 3: 1968 Lincoln Continental

Part 4: 1970 Lincoln Continental Coupe

Part 5: 1977 Lincoln Town Car

Part 6: 1985 Lincoln Town Car

Part 7: 1973 Continental Mark IV

Part 8: 1989 Lincoln Mark VII

Part 9: 1977 Lincoln Versailles

Part 8: 1986 Continental

Part 9: Mark VIII and Finale

In honor of our greatest president’s birthday this Friday, it’s going to be Lincoln Week at Curbside Classic. We’ll start with a brief history of the brand to set us up for the sixties, when our featured cars begin. (Read More…)

For all the praise and positive comparisons he earns, Ford’s Alan Mulally still refuses to man up and acknowledge that at least one of his firm’s brands is as meaningful to the American consumer as Kaiser or Cord. And it’s not like Mulally can just ignore the brand’s slide into ignominy: after all, people notice when you never introduce new products for a brand that was wholly comprised of cheap rebadges in the first place. Well, Inside Line noticed, and they cornered Mulally at the Washington Auto Show to get his take on the brand with no purpose.

“The plan right now is (to develop) Ford, Lincoln and Mercury,” Mulally answered.

He said Ford is working to more effectively position Mercury with smaller vehicles that occupy the void between the mainstream Ford brand and Lincoln, which directly targets the luxury-premium market. “That’s our plan — to continuously improve the Mercury and Lincoln brands,” Mulally said.

But after a little more discussion, Mulally felt compelled to reiterate: “That’s the plan right now.”

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Ford’s President of the Americas, Mark Fields tells Automotive News [sub] that production of its full sized SUV’s are being ramped up as demand has unexpectedly outstripped dwindling inventories. Due to sales of the Ford Expedition rising 45 percent in December and the Lincoln Navigator jumping 60 percent, Ford see this as a good opportunity to take advantage of this new customer confidence. Fields didn’t disclose details about the production bump, but given long term trends in full-sized sales and oil prices, we’re thinking it shouldn’t be too dramatic.
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Having divested much of its premium brand portfolio (Volvo, Jaguar, Land Rover, Aston Martin), Ford is missing out on luxury sales in growth markets like China. So it comes as no surprise that Automotive News [sub] would ask Ford President of the Americas Mark “MKF” Fields whether Ford’s Lincoln brand could go global. Fields’ reply?

Potentially, but we are focusing Lincoln here in North America for right now. We don’t have any plans at this point to take it global. That doesn’t mean in the future we wouldn’t look at that, but it’s very important for us to focus on North America.

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Another year passes and another Lincoln sprouts a baleen-feeder snout. Because familial consistency is more important than allowing innocent retinas to go unseared.

They say beauty is in the eye of the beholder. Fat Chance! Beauty is sitting in a barclounger leather recliner and watching the world go past at 85 miles an hour. Of course in this 1985 Lincoln Town Car with 45k, the speedometer also happens to give out it’s all too shaky geriatric needle at 85 mph. So anything beyond that I consider ‘warp speed’ as I drive through North Georgia listening to some old time crooners from the Garden State. Speaking of that, did I mention this thing was bought new in two Jerseys? That would be Jersey City, New Jersey. As in Frank Sinatra’s hometown… the king of swing and the purveyor of all things cool. Well, that would actually be Hoboken. But close enough. Driving a Mafia and Spock sized coffin like this Lincoln is definitely a leap to my childhood in North Jersey. A friend of mine’s Dad actually became the head of the Gambino family for a short time. He’s thankfully only been in Federal prison twice so far. Then there was the house that burned down on a lot and remained a charred remnant for twenty years. A healthy reminder of who was in charge of our local government’s services.

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The Lincoln MKT is a Looney Tunes cartoon: based on previously made creations, packaged into something unique. While the animated series started from the Warner Brother’s impressive music library, the MKT comes from an old Volvo S80 platform, sharing a motor with the Mazda6. So both creations are downright looney. Which explains the MKT’s krill filtering grille: silly in pictures, insane in natural sunlight where it’s obvious that 40% of it’s toothy smile is blocked off by solid plastic paneling. Which probably says more about the current state of Lincoln better than anything else.

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I’ve said it before, I’ll say it again: if you want proof that Ford’s water-walking CEO doesn’t “get” automotive branding, look at Lincoln. The Blue Oval Boyz’ upmarket marque is in total disarray. Lincoln lacks anything approaching an effective brand proposition; it’s burning through tag lines almost as quickly and ineffectively as the industry standard for pitiful performance (Buick). Does it even matter? Lincoln’s line of lackluster products simply aren’t good enough to make it in The Bigs. And then there’s the Medusa-class disaster known as the MKT: a poorly-built, misbegotten machine constructed on Big Al’s watch. Automotive News [sub] deployed no less than three writers to talk to Mulally about languid old Lincoln, AND they spotted him the lazy journalist’s and persnickety PR person’s best friend: the Q&A format. Even so, the result is an extraordinary non-outburst from an executive who believes that combining Ford and Lincoln Mercury dealers is a good thing. Check out this exchange:

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