The future is electric, industry leaders tell us, but it will also have room for cargo. Lots and lots of it.

In announcing its near-future product plans on Thursday, Ford Motor Company promised the replacement of “more than 75 percent of its current portfolio” by 2020, with sport utility vehicles filling the sales void created by declining car volume. By the start of the next decade, only 14 percent of sales will come from cars, Ford predicts.

Meanwhile, at Lincoln, there’s good reason to believe the automaker’s luxury brand might enter the coming decade completely carless. (Read More…)

It’s not something a Lincoln aficionado, or even anyone with a general appreciation for history, wants to hear, but sources with knowledge of Ford Motor Company’s product plans claim the Lincoln Continental is headed for the grave.

Speaking to Ford Authority, the sources claim Lincoln’s full-size flagship sedan won’t see a second generation, with parent company Ford choosing to pull the plug and discontinue the slow-selling model instead. (Read More…)

For an automaker worried about shrinking profit margins, spending an extra $25 million is just fine if it means cranking out 25 percent more high-margin SUVs. And the Ford Expedition and Lincoln Navigator, now minty fresh after years spent withering on the vine, certainly fit the description of “guaranteed cash generator.”

Ford plans to add that sum to the $900 million already sunk into the Kentucky Truck Plant in an effort to boost production of its full-size SUV models, knowing full well Americans buyers will snap them up the minute they roll off the line. Is there a clearer example of an automaker treating SUVs as a license to print money? (Read More…)

Today’s post serves as a couple of milestones at TTAC (for me, anyway); 200 articles written, and a year of Rare Rides. Since I did not plan this in any way or think about it in advance, I thought we might make this post a bit special. Bringing us back to the very first Rare Rides entry of one year ago, we have another concept car Ghia designed for Ford which never saw the production green light.

Presenting the 1983 Lincoln Quicksilver.

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Have you driven a Ford, lately? I haven’t — but Ford has nonetheless been on my mind. Last week, my QOTD inquired about the upcoming Bronco, and whether Ford would mess up the established Bronco formula. The majority of you seem to think they will. That same day, we ran a post about the cancellation of a Fusion redesign.

And that’s left me with even more Ford questions, and fears about future Fusion fates. Let’s discuss.

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Ford has been fine-tuning the Lincoln brand for a while now and improving the cars is only half the story. A luxury nameplate needs more than a lineup of quality autos, it needs prestige. Since taking on Matthew McConaughey as its official spokesmodel, Lincoln has witnessed an uptick in sales — growing by 1.6 percent year over year through November 2017 in the United States.

How much of that can be attributed directly to the Oscar-winning actor is up for debate. But you don’t mess with the formula when you start making headway, so Lincoln has decided to press onward with another weird add with him in the driver’s seat of the 2018 Navigator.  (Read More…)

If affluent people like one thing, it’s large stores offering heaps of customer service and absolutely nothing to sell. You know the sort of shops I’m referencing. There’s a doorman, a leather couch, and someone who brings you coffee while you browse an inventory consisting of half-a-dozen ludicrously overpriced designer jackets.

A number of premium automotive brands have recently seized on this concept. There are already a handful of luxury brands with physical locations in cities harboring a wealth-intensive populace that offer an ambiance-intensive experience. Not to be outdone, Lincoln has taken that theory the full mile in Newport Beach, California.

While technically a dealership, the Lincoln Experience Center doesn’t sell anything. Instead, it provides patrons with a place to relax and muse about future ownership. There’s a cafe offering complementary coffee, tea, and infused water. Not thirsty? The site also has a “story wall” that provides a rotating collection of artifacts, art, and fashion that somehow relates to the brand. I even found out that they’ll wrap your holiday gifts on December 23rd if you’re in the area. But if you want to buy a car, you’ll have to look elsewhere.  (Read More…)

On Friday, our intrepid Managing Ed brought us a yaffle of photos from the L.A. Auto Show, wearing out the soles of his shoes in the process. From Ascent to Wrangler, there was plenty of new metal on display in the City of Angels.

What caught your eye at the show?

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Browsing on The Facebook recently presented me with an astonishing feat of custom bodywork, one I felt compelled to share in a very special Custom Edition Picture Time Edition of Custom.

It’s a one-off modification of a 2006 Lincoln Town Car, and you need to see it.

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Another day, another chance for this author to write about the Lincoln brand. This time, we learn of the company looking outside the WPP ad agency for help marketing its new Lincolns.

The Glass House is not ditching its longtime partner. Instead, it’s turning to the Wasserman Media Group and their Laundry Service ad shop based in New York to handle social media for a new campaign for the redesigned 2018 Lincoln Navigator SUV.

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The tens of readers who follow my bleatings here on TTAC (Hi, Dad!) may recall my fondness for the Lincoln brand. Having spent my own hard-earned Canadian dollars on two of them, plus encouraging other family members to do the same, I would be lying if I said I’m not rooting for the brand to once again plant its feet firmly in the minds of its target demographic.

For me, the disarmament campaign started when Lincoln began abandoning real names in favor of an alphanumeric (minus the numeric) naming scheme. Turns out, after reading a revealing Automotive News interview with Lincoln’s marketing chief, I’m not the only one who disliked it.

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As we learned yesterday, the midsize Lincoln MKX will soon be no more, replaced by a vehicle that’s very similar in appearance but definitely not in name. Nautilus, the Jules Verne-inspired moniker that graces the crossover’s flanks starting next summer, is a signal that real names are back, baby. Take note, rival automakers.

Besides freeing the former MKX from the abyss of alphanumeric naming hell, the arrival of Nautilus means significant powertrain changes and a design detour — pushing Lincoln’s best-selling model ever so slightly further upscale while adding a dose of fuel savings. (Read More…)

Following up on our earlier post about Lincoln’s cryptic tweet (showing eight seconds of pavement and two seconds of half a chrome wheel), internet sleuth Chris Doane Automotive has unearthed some photos which seem to show a redesigned 2019 MKX.

Except this time around, Lincoln is – praise the pharaohs – deploying a real name. What did it select? Nautilus.

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A few days ago, official photos surfaced of the next-generation Lincoln MKC, showing a crossover that had ditched its krill-hungry maw in favor of a new grille in line with treatments found on the Continental and Navigator. Lincoln announced that the refreshed MKC will be shown this week in L.A.

Yesterday, Lincoln dropped a quick teaser video on Twitter, showing several seconds of pavement followed by the lower half of a chrome wheel. Promising a vehicle that will “make a lasting impression,” the video leaves us pondering a question: If Lincoln has officially shown us the 2019 MKC, what else could it possibly have in store?

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As part of its effort to align all of its products under the same general styling umbrella, Lincoln’s smallest crossover, the MKC, undergoes a significant facelift for 2019. Well, significant when viewed from a head-on angle.

The mid-cycle refresh, available to customers next summer, sees the baby Lincoln’s split waterfall grille jettisoned in favor of a corporate, Continental-esque opening (though the smaller MKZ sedan’s nose seems a direct match). Improvements in safety equipment round out the updated package. (Read More…)