When the “F01” 7-Series arrived in 2008 followed by the “F10” 5-Series in 2009, I saw the writing on the wall; BMW is the new Mercedes. My theory was “proved” after a week with the 2011 335is and 2012 X5M. BMW fans decried my prophesy as blasphemy. I repeated my statement with the 2012 328i and caught the eye of egmCarTech. A Mercedes fan tried to run me over in a parking lot. My colleagues in the press thought I lost my mind. BMW’s media watchers were eerily silent. A month later I was told that BMW would allow me a week in the all-new 2012 M6 Convertible. Would the most expensive M car change my mind or prove the point once and for all?
Tag: Luxury
The LS and I have had a long relationship. Back in 1993 I was an impressionable teenager nearing that holy-grail of ages: 16. This meant I dreamt of driving constantly. My parents were Oldsmobile and Chrysler folks, so my choices were a 1980 Custom Cruiser, a 1985 Cutlass Ciera, or a 1988 Grand Voyager. The Oldsmobiles were diesel. Need I say more? One day my best friend’s dad pulled up in a brand-new 1993 Lexus LS 400 for the school run. I had no idea cars could be assembled with that kind of precision and my world was changed forever. Needless to say, when the Lexus invited me to the unveiling of the fifth-generation LS, my expectations were set high.
Volvo has long been the “safe choice” in more ways than one. The brand’s reputation is steeped in safety, but for the past 30 years “luxury with a hint of performance” has been a secondary focus. Even still, arriving at the country club in a Volvo won’t bring out the green-eyed-monster. Your fellow socialites will just think you were being safe and practical. Volvo may be the Birkenstock of the automotive world, but that doesn’t prevent them from creating the occasional irrational vehicle. While Volvo isn’t ready commit to build the insane 508HP S60R, they will sell you the most powerful small crossover in America: the 2012 Volvo XC60 T6 AWD R-Design with Polestar. (If you don’t count the bat-s**t-crazy (in a good way) Nissan Juke R. Michael Karesh was able to wrangle an XC60 R-Design out of a local dealer for a quick take in December, but what’s the Polestar tweaked XC like to live with for a week? Click through the jump to find out.
2013 will bring a new version of the Lexus ES, and we’ve already seen its new mug from photographers in China. Yet even with the new ES in the wings, Lexus is on track to sell 40,000 “lame duck” models, making it the most popular Lexus car and the second most popular Lexus vehicle after the RX350. As a goodbye to the “Lexus Camry,” we took one for a road trip from Northern California to Southern California – a sort of farewell to an important but sometimes misunderstood luxury car.
While carmakers in France and Italy complain about overcapacities in a declining European market, makers of German premium cars are reporting sales records. After astounding growth at Mercedes, BMW now announces its best ever February. (Read More…)
Last week, I had never heard of the Isuzu Statesman Deville. Then, my fellow LeMons Supreme Court Justice suggested that I do a quick internet search for the name of this fine Detroito-Australo-Japanese luxury sedan… and my life changed forever. (Read More…)
The good folks who are still convinced that the Japanese car market is closed, can count themselves lucky. Would they have been with me today, they might have doubted their beliefs and strayed from the faith. Today, Lexus finally rolled out its new GS line in Japan. America had already seen it last Summer, and two TTAC testers actually drove the cars.
Today, two straight-laced Lexus executives told reporters in Tokyo that imported cars are so successful that Lexus would like to have some of that success and that they strive to take some of the imports’ growing market share. Kazuo Ohara, Deputy Chief Officer of Toyota`s luxury arm Lexus said: (Read More…)
Are you the King of Spain, the Sultan of Brunai, Jay-Z, or the Russian oil billionaire Roman Abramovich? Check your mailbox. Volkswagen’s Bentley has sent you mail. Bentley wants to grieve with you over the passing of your beloved Maybach brand, and then, in a tasteful way, hopes will be expressed that your next car will be a Bentley.
In November, Daimler announced that it will bury Maybach (for an eulogy fittingly written by Jack Baruth, click here). This allegedly caused tears amongst the über-rich. (Read More…)
Do you think that BMW and Mercedes are manly brands? Automotive News [sub] has a different opinion. BMW and Mercedes look childish, the industry rag says. Reason for this decree: The inability of both German luxury brands to show their numbers on time. AN sees two possible explanations for the delay. One explanation “is that the two companies have woefully inadequate sales-tracking software.”
AN does not buy into that one. AN thinks the more likely explanation is a playground showdown, where two boys compare their didis: (Read More…)
Usually, all automakers in the U.S. market report together on the same day of the month. This time it’s different. The world does not know exactly how many cars Americans bought in December and therefore for the year, because Daimler and BMW had not handed in their numbers.
BMW and Mercedes had been in a year-long battle for the luxury crown, a title that oddly enough only has cachet in the otherwise monarchy-averse U.S.A. where kings are used to measure beds and burgers. With annual sales in the quarter million territory, both players would be Mazda-sized, would it not be for the (sometimes doubtful) “luxury” title. (Read More…)

Low cost cars? Who needs them. BMW’s CFO Friedrich Eichiner thinks that the premium segment is where the growth is. Eichiner projects the global auto market to go basically sideways by growing 4 percent in 2012. He expects the premium segment to grow twice as fast at 8 percent. That according to an interview given to Munich’s Süddeutsche Zeitung today. Of course that growth is not spread evenly around the world. Eichiner predicts that the European car market will remain flat this year. Growth potential is seen in the U.S. and China. (Read More…)
If, a few years ago, I would have suggested that the Chinese would buy more Mercedes, BMW and Audi than the Autobahn-addicted Germans, you would have suggested an increase in dosage. But the condition is incurable. China may overtake Germany as the world’s second-largest market for luxury cars, says Bloomberg. The largest market for upscale units remains the U.S. — until further notice. (Read More…)
The Japanese are always worried about what the North Koreans have up their sleeve, but if the writing on the wall were legible, they would be more concerned about what’s going on in the south. If the 2009 Hyundai Genesis was a shot across the bow of Lexus and Infiniti, then the Genesis 5.0 R-spec may be a torpedo hit below the water, and speaking of which, even the Germans should take notice. Of course, we heard this before with the likes of the VW Phaeton, however that model tanked, so is the top-line Genesis biting off more than it can chew? Lets find out.
We’ve been a bit critical of Honda’s advertising recently, and though I’m not a big fan of most of the latest David Puddy (OK, OK, Patrick Warburton) spots, I have to give it up for this one. I’ve wondered about the “cars with bows” ad meme for some time now, and though it was estimated that some 50,000+ vehicles were given as gifts last holiday season, I really can’t wait for the ad theme to die. We all love surprise gifts (especially expensive ones), but shouldn’t the person who will actually be driving the car have some say in what they get? I mean, I’d be grateful if someone bought me a new Lexus RX (a chief perpetrator of this ad meme) out of the blue… but mostly in the “it’s the thought that counts” way. Want to surprise someone with something expensive? Buy them jewelry or a watch. Want to buy someone a car? Make sure you really know exactly what car the giftee wants, and for goodness sake, make sure they drive it and the competition first. Surprises last a few seconds, the right car will delight for years to come.
With luxury brands from Bentley to Maserati building “on-road SUVs” in search of ever-greater profits, Jaguar’s decision to build a traditional station wagon is something of a Connolly leather glove’d slap in the face of the luxury game. That’s right, this isn’t some wobbly, lozenge-shaped crossover, or some garish, blinged-out SUV; it’s just a clean, simple Jag-wagon. Or “XF Sportbrake,” as Auto Motor und Sport insists on calling it. And though it may not be the most practical wagon, with its cargo area apparently styled for slim looks rather than capacity, it will be available with AWD, along with the rest of the XF line. Oh yeah, and a 510 HP XFR wagon should be an option as well… you know, for the journalists. All of which sounds like news to be very thankful for this Thanksgiving. Remember: this could have been a crossover!





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