Is going Between the Lines this time ‘round more like shooting fish in a barrel?  Let’s find out with the latest ad campaign from Lincoln, as covered by the Detroit Free Press:

Ford said today it is rolling out a new ad campaign for its Lincoln brand with the tagline “Smarter than Luxury,” and starring John Slattery, who portrays Roger Sterling in the TV series “Mad Men.”

There’s an ironic element there, considering the behind-the-scenes marketing dialogue seen on the TV show.  If the boffins at Lincoln chose “Smarter than Luxury” over everything else, I gotta know what they passed on.  Perhaps “Lincoln: Our Stuff Looks Like Poop Dung” was already under consideration for the Lincoln Log people. (Read More…)

No, not the silly humpbacked 911. That’s just Porsche’s latest wallet-lightening technology. Porsche’s nod to heritage is in the fact that it’s building only 356 of these 911 “Speedsters.” Because, you see, the first Porsche Speedsters were based on the Porsche 356. Oh yes, and by limiting an “exclusive” to a few hundred units means Porsche can charge $204,000 for a 408 HP 911. Which, after all, is actually the more significant nod to Porsche heritage: the 911-based Speedsters, which arose in the cocaine and yuppie-fueled 80s, have long been a high point in Porsche’s proud tradition of charging silly money for ever-so garish “special editions.” Doesn’t heritage just make you feel all warm and fuzzy inside?

At $103,100, the just-announced Porsche 911 Carrera GTS costs $12,600 more than a Carrera S. With only 23 horsepower more than the S, the GTS’s premium works out to about $548 per horsepower. Or $6,300 per letter on the badge. Sure, you get a rear-drive version of the Carrera 4 body, an option that’s only been made recently available on the über-priced 911 Sport Classic, but other than that (and a claim to the title of fastest Carrera-badged 911 ever built), the GTS doesn’t appear to bring all that much to the table. And though the lightened, more powerful GT3 costs $25k more than the Carrera S, its extra power brings the per-horsepower premium to a more value-oriented $503. On the other hand, a Corvette ZR1 offers 200 hp more than even the GT3 for less money. As has always been the case, if dollars per horsepower is your game, you’ve still got to go to Detroit.

Over the last 24 months, the Mercedes R-Class has motivated a mere 6,469 Americans to plunk down $50k+ for a Mercedes-badged non-minivan. Now that it’s received a much-needed facelift that removes most of the slug-inspired design cues, will it sell any better? From the ash heap of history, the Chrysler Pacifica has recorded a “no” vote. What say you?

Later this month at the upcoming Paris auto show, Lotus will be revealing the first car that reflects their new strategic vision, a vision of going upmarket and luxurious to compete directly with the likes of Porsche, Ferrari and Aston Martin. The car, originally slotted to fill the role of the much beloved Esprit, will now be “something more” than the Esprit. The midengine supercar is rumored to be powered by the V10 engine that powers the Lexus LF-A. Toyota currently supplies Lotus with all of its production car engines. The LF-A’s announced production run of 500 units probably won’t cover that engine’s development costs, so the rumor makes sense.

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Ever since its interior took TTAC’s Best and Brightest by surprise, we’ve been keeping an eye on Kia’s K7 flagship sedan. Now Autospies has caught one cruising stateside, revealing a design that’s less edgy than some of the other Scheryer-era Kias, but that fits right into the American automotive landscape. And not the way its predecessor the Amanti did…

Close your eyes and think of China. I bet many of you still see seas of people with straw hats riding bicycles. J.P. Morgan and J.D. Power see a sea of luxury cars. Millions of them. (Read More…)

China is currently in a state of confusion about August sales numbers: More than 50 percent up? Or less than 20 percent? It will take a week or so to sort that out. But one thing is clear: The big winners in China are German purveyors of luxobarges, says Reuters. (Read More…)

After the onset of carmageddon, premium and luxury cars were considered as unsalable. According to mutual agreement, the future of the automobile was small ecoboxes. If there was any future at all.

Fast forward to Germany … (Read More…)

Why build the sexiest-looking “green car” to date, only to advertise it using cobbled-together promo clips and a royalty-free techno beat? Other than the fact that several production delays indicate that every available dollar should go towards actually making the Karma production-ready, of course. [via Jalopnik]

Before the remnants of the British Leyland empire were sold off to various developing-world automakers (in an intriguing automotive inversion of colonialism), BMW temporarily became the caretaker of a number of British auto brands, including Rover, MG, Land Rover, and Mini. Only Mini now remains under Bavarian fealty, but before dumping the mess on the hapless Phoenix Consortium, BMW helped the Rover brand develop its only halfway-competitive car of the 1990s: the retro-inspired Rover 75. And according to Britain’s AutoExpress, BMW also helped Rover developed this odd duck, known as the 55, as an attack upmarket on Audi’s A4 and Mercedes’ C-Class. It was to be followed by a larger replacement for the 75, which would have given Rover a one-two punch to match the Mercedes C and E Classes, Audi’s A4 and A6 and so on.

The long-nosed look of this 1997 design study is the result of a Passat/A4-style longitudinal-front-drive platform, which (like the 75’s platform) had been experimentally developed by BMW. Of course, the looks are a bit odd, and BMW really didn’t need to develop unique-platform competitors for its 3- and 5-Series, so this car was probably never likely to make it to production. Still, it’s interesting to imagine what Rover would be like today if it were still struggling along with a large neo-retro flagship based on dated German technology and not much else… except that then it would pretty much be a British Chrysler.

Today’s Detroit News has an interesting item on Ford’s D3/D4 platform strategy, based on the thesis that

The remade Taurus has emerged as a flagship for the Dearborn automaker, restoring luster to a nameplate that had become synonymous with “rental car,” and helping to revive an automaker that had become dependent on trucks and sport utility vehicles.

As Jack Baruth’s Capsule Review of the Ford Five Hundred shows, the D3 platform offers good space and comfort, and the recent update and return to the Taurus nameplate has been rewarded with steadily-increasing sales. And though the Taurus has fought back to become a Ford-brand flagship (likely at the expense of Mercury), its platform-mates have been consistent underperformers on the showroom floor. Flex has sold in the low 3k monthly range, while MKS and MKT have been thoroughly beaten in YTD sales by the Cadillac DTS and Escalade, themselves hardly the most competitive alternatives to the big Lincolns.

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BMW snagged the top spot last month, but Lexus and Mercedes are still battling for the top spot in year-to-date luxury brand sales. Lincoln and Mercury are running at less than half the rate of Buick and Cadillac, while Saab’s year-to-date number is nearly on par with its next-nearest rival Jaguar’s monthly number. Infiniti pulled ahead of Audi in YTD and monthly sales in July, as both brands prepare to overtake the canceled Mercury brand in the YTD sales race, and start chasing Acura. It continues to be a rowdy year for the luxury brands…

Sometimes I miss Bob Lutz so much it hurts.  First we’re teased with rumors of a Cadillac flagship and now this: a Zeta-based Buick flagship that’s the spiritual successor to the 1996 Buick Roadmaster. The news is exciting, even if it lacks the panache of a Lutzian rear-wheel-drive screed. But you have to read a little deeper for the real punch line.

(Read More…)