I won’t lie, I was expecting something a little more… dramatic from the new Audi A8. On the other hand, if it weren’t a fundamentally understated car, it wouldn’t be an A8.

China is the perfect place to think about the future shape of mobility. It’s my job here to push my staff to push the envelope and think about the global automotive future from Beijing

Mercedes designer Olivier Boulay, explains his inspiration migration from Japan’s chauffeur-car culture to the streets of Beijing. The Wall Street Journal puts the cliches about China’s role in the world of automotive design, pointing out that (among other things) for every Geely GE, there’s a Buick Invicta.  Not only are Chinese designers affecting Western brands, other Western brands like Mercedes are transferring design staff to China to seek out inspiration in the world’s new largest car market. And developing styling to Chinese tastes is about more than gaining market share there. China’s seemingly contradictory love affairs with conspicuous consumption and electric vehicles (mostly bicycles) represent a heady fusion of luxury and futuretech, a combination that already defines the marketing of many Western luxury car brands. As these trends develop, and as the Chinese market grows, auto design will increasingly be shaped by and in the Middle Kingdom.

Since day one, the Cadillac SRX was a desperate underdog looking to dethrone the Lexus RX: Middle America’s CUV of choice. But the SRX was a muscular macho machine and the Lexus is an overstuffed Camry Wagon. Now, with a more mundane blueprint, Cadillac believes their latest SRX utility is “the new standard for luxury crossovers.” Plus, as the promotional material claims, it’s also the Cadillac of Crossovers. Whoa dude: what standard are they holding themselves to, and does anyone still believe Cadillac is the ultimate word in luxury?

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To paraphrase Kurt Vonnegut, the Maybach experiment was a conspiracy between Daimler and the rich to make the rest of us feel smart. The ultimate zombie brand, exhumed during the go-go nineties as a way for Daimler to charge even more for a stretched S Class, has now fallen on troubled times. And now, according to the ever-trusty limobroker.co.uk, none other than Mariah Carey has put the Maybach seemingly irrevocably in its place:

Initially a top class Mercedes complete with a chauffeur was sent to take Mariah to the studios, but this wasn’t deemed exclusive enough for a star of Mariah’s stature and was then replaced by a £250,000 Mercedes Maybach. However the Maybach limo was also rejected and then, third-time-lucky, a Rolls Royce Phantom was dispatched.

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