Automakers perpetually talk about the future. They have to. As manufacturers, their entire business model revolves around bringing newer, better, and more desirable products to the market. Over the past few years, that has meant championing electric and autonomous vehicles — regardless of whether their consumer base (or the technology) is ready or not.

Nissan is no different in this regard, though it does appear to be taking a comparatively measured approach. Mercedes-Benz says it’ll have an electrified version of all of its models by 2022, Volvo promises to start doing the same by 2019, and Volkswagen Group wants 80 new electric vehicles across all of its brands by 2025. Meanwhile, Nissan is only shooting for eight new EVs by 2022.

That’s not to suggest the company won’t still blaze a trail for new powertrains, though. The strategy may just be a simple matter of not wanting to over-promise. As the company behind the the Leaf, Nissan is well aware of the benefits and pitfalls of a globally marketed electric car. However, its overall sales goal of 1 million electrified vehicles per year by 2022 remains ambitious and hinges on a market more eager for plug-in vehicles than it is today.  (Read More…)