
Poor Mitsubishi. Its strange history has ushered in memorable models, an important alliance with Chrysler, success on the World Rally stage, a partnership with Jackie Chan, an epic fuel economy scandal, and building debt that eventually turned it into the sad creature we know today. But there is nothing to say it has to stay mired in that ugly situation. It’s getting ready to crawl out of the dumpster and will be getting plenty of help along the way.
The Renault-Nissan Alliance, which now includes Mitsubishi Motors, announced a reformatting of its executive lineup on Thursday — adding new areas, such as quality and car servicing, where all three companies will work in tandem. Bent on efficiency savings, the Alliance said it will seek to extend its convergence in the areas of purchasing, engineering, manufacturing and supply chains next month (when Mitsubishi also gets its new CEO for North America). The ultimate goal here is to maximize profits that can then used for advanced research and development.
Where does this leave Mitsubishi? In a much better position than it once was. Despite initial concerns that Renault and Nissan would attempt to relegate the brand to Asia, where it’s strongest, the Alliance opted to improve the company’s U.S. dealership network and grow sales by 30 percent to 130,000 units per year. (Read More…)
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