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By
Corey Lewis on July 8, 2022
Our Lincoln Mark Series coverage continues today, and we pick up at the end of 1958. After Ford dumped many millions into the Continental Division and quickly shut it down, the company then spent a lot more money to develop an all-new unibody platform for Lincoln’s usage. In an attempt to woo customers away from Cadillac, the new Lincolns for 1958 wore some of the most shocking styling ever to come from Detroit.
All three of Lincoln’s new “models” were really just trim levels of the same car. Said models included Capri, Premier, and the top-tier Continental Mark III, which was not a Continental except in trim badges. At least it had a Breezeway window! At the 1958 launch of Lincoln’s new unibody line there was a steep recession across the globe, as lots of Americans decided they didn’t actually need a new car every year or two. Nevertheless, the Continental Mark III made up 62 percent of Lincoln’s sales that year. Lincoln veered off on a revised course in 1959, hoping to improve its lot with some more “new” models.
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By
Paul Niedermeyer on December 7, 2010

This car is a jaw-dropper, a true classic, and a lucky find that rivals the CC logomobile, but it’s misnamed. By all rights, it should be the Edsel American. It was Edsel Ford’s fine taste and encouragement that made the original version of this trend-setting car happen, and in the process created a car that set the template that every American personal luxury coupe/convertible has been trying to measure up to ever since. An aggressive face on a very long hood, a close-coupled body, a short rear deck, and dripping with the aura of exclusivity and sex: a timeless formula. All too few of the endless imitators got the ingredients right, or even close, as our recent Cougar CC so painfully showed. But that didn’t stopped them from trying, just like I never stopped looking for this Continental after I first saw it almost two years ago. It was well worth the effort. (Read More…)
By
Paul Niedermeyer on February 11, 2010

Ironically, the Continental Mark IV is the most “American” car ever. It’s the ultimate counterpart to that most continental/ European car ever, the VW Rabbit/Golf Mk I that appeared about the same time. The Golf was a brilliant triumph of modern design: space efficiency, economy, light weight, visibility, sparkling performance and handling. And in Europe, the Golf became known as the “classless” car; one that didn’t make a statement about its owner. The Mark? Well, take all those qualities, turn them upside down, inside out, and then toss them out the window. Americans have long had ambivalence about “modern” anyway; it hinted at socialistic and intellectual influences that didn’t always sit so well. The most modern American car ever was the Corvair, and look how that turned out. Even the Kennedy Lincolns were a touch too modern. America was ripe for the first true post-modern car, and Ford was the obvious company to make it. (Read More…)
By
Paul Niedermeyer on February 10, 2010

Thirty-two years is a long time. That’s how many years the Panther chassis-based Town Car will have been made when the last on rolls off the line in 2011. And to what can we credit this remarkable longevity? Brilliant engineering; or insightful marketing strategy? How about a big helping of GM’s boneheadedness mixed in with equal dashes of Ford cheapness and stubbornness. Sometimes you just get handed things handed to you on a platter. Although in the case of the Panther TC, it took a couple of years of anxiety before Ford realized what had been given them: the keys to the last traditional American car. (Read More…)
By
Paul Niedermeyer on February 9, 2010
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