With trucks and crossovers dominating more of the market every month, Japanese automakers are making every effort to bring in new models that will satisfy consumer demands. Soundly constructed economy vehicles have long been the cornerstone of most Japanese nameplates but, with reliability improving among many brands and fuel efficiency being less important to consumers, we’re seeing a shift in the Far East.

Everyone from Toyota, Mazda, Honda, and Nissan have all expressed plans to focus on light trucks this year. Some Japanese brands are even banking on the continued growth of the segment to stage their comeback. “I think SUV sales will continue growing even if gas prices rise,” Mitsubishi CEO Osamu Masuko explained, citing the consumer appeal of higher seating and overall sense of safety. “The SUV segment is increasing its market share worldwide, and this is where we have long been strong,” he said. “So, we will continue to make full use of this technology.”  (Read More…)