“This was the harshest move in consumer preference the industry has ever seen.”
– Bob Carter, Executive Vice President, Toyota North America

37 percent of the new vehicles sold in the United States in the first seven months of 2017 were passenger cars. That’s correct. 63 percent of the new vehicles now sold in America are pickup trucks, SUVs, crossovers, and vans.

But how did we get to this 37-percent basement? When did we get here? How long did it take to get here? And is it really the basement? (Read More…)

Things are rough for Ford on Truck Mountain, with ground lost for the fourth consecutive month in November in a market-share situation that isn’t about to improve any time soon.

(Read More…)