Though the original A6-based Audi Allroad was designed for the US market, it hit the market at the height of SUV mania, and as a result never sold more than 6,357 units per year (in 2001, its second year on the market). By the end of 2005, Audi pulled the “Avant Outback” from the US where it was replaced by the hulking Q7 SUV, but the brand did develop a new version for Europe, which debuted in 2006. In many ways, this evolution mirrors the Subaru Outback’s shift from jacked-up wagon to full-blown CUV, and reflects America’s growing preference for unique-bodied car-based crossovers. And with a Q5 already on sale in the US, and a Q3 on its way, it seems unlikely that Audi will bring this smaller, A4-based Allroad to the US. But fashion being what it is, doesn’t it seem likely that the pendulum will eventually swing back, and that air-suspension-equipped wagons will once again enjoy a moment of vogue? And if anything is going to bring about such a fad, isn’t it this freshly facelifted A4 Allroad?
Tag: Marketing
With the Passat moving from a poor-selling but Euro-premium sedan to a cheaper, more mass-market design, it was inevitable that the Passat CC “four door coupe” version would change as well. Unfortunately, in order to make it more similar to the new “Das Impala”-style Passat, VW had to really tone down the design. So much so, that you almost have to wonder who is going to buy this car on style alone… which is the whole point of having a “four door coupe” version of a sedan. But hey, at least it won’t be outselling the Passat anymore, as it has for much of the last several years. Mission accomplished?
Did you think $27k was a steep ask for a non-premium-brand compact car? How does a $40k Focus grab you? That’s a good four grand over what Nissan wants for a Leaf (and about $2k more than a loaded Leaf), and about $12k more than the Mitsubishi i (all before available tax credits). On the other hand, we don’t yet know if Ford can claim an EPA-certified range advantage over the Leaf (both Ford and Nissan initially claimed 100 miles, but the EPA dropped the Leaf to 73 miles). In any case, if you want the most expensive Focus ever built, or the first Blue Oval-badged plug-in, Ford’s started taking reservations online… but like any good insanely-expensive-for-what-it-is product, you need more than money to bring home an Electric Focus. Specifically, a little patience and an address in one of the following communities:
Atlanta, Houston, Austin, Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York City, Orlando, Florida,Phoenix, Tucson, Portland (OR), Raleigh-Durham, Richmond, Virginia, Seattle, or Washington, D.C.
But only California and New York will get a Focus EV this year… the rest will be waiting until Q2 of next year. And the remainder of the US market could be waiting even longer, as Ford has not yet announced a full rollout date. But then, a little exclusivity never hurts when you get above the $40k price point.
Having royally pissed off all of cyclist-dom with a tone-deaf, multi-brand ad in college newspapers, GM just so happens to have a concept car for the SEMA tuner show featuring a mountain bike. Not that the two are in any way related though, as NASCAR racer Ricky Carmichael is the creative force behind the concept. The 15-time American Motorcycle Association champion explains in a Chevy press release
The car looks so cool, colorful and fun to drive. I live my life on the go and this Sonic really represents that active lifestyle and my desire to have fun when I’m off the race track.
See? Cycling is cool… as a hobby. On the other hand, maybe the bike just a way to escape the photoshopped beach when this slammed Sonic inevitably gets stuck in the sand. Or perhaps it’s there as a reminder that even if you want to drive a Sonic you may be stuck on a bike, as Automotive News [sub] reports that GM has to idle production of the subcompact for two weeks over a parts shortage. Either way, it’s an improvement on shaming cyclists into buying cars.
In an era of increasingly-globalized automobiles, the “market-to-market adjustments” which modify a global vehicle to “local tastes” are becoming an interesting source of insight into a company’s perspective. And Chevrolet Europe boss Wayne Brannon revealed one of the more significant adjustments in recent memory (because nobody reads the press releases), when he told Automotive News [sub]’s Dave Guilford
I just switch it into extended range mode, and I drive on fuel until I get there. When I drive in the little villages and towns, I drive in electric mode.
The reason it was important here is we have cities — like London — where you don’t have to pay a congestion charge if you’re running purely on battery. You save the battery for when you need it.
Gosh, that’s an interesting idea. It would certainly help clear up some of the confusion in the marketplace about why the Chevy Volt is the way it is. Imagine the tagline: “Gas or electric? You decide.” So, how about it, GM? Will that feature come to the US?
Designed to be the world’s cheapest car, the Tata Nano is supposed to compete with scooters and three-wheelers rather than full-priced, global-brand vehicles. But the Nano has already seen several price increases since the target MSRP of $2,500 was announced, and the price in India for a base-level Nano is now about $2,870. And when you talk about such low prices, even small increases can wreak havoc on expected volumes, and as a result the Nano is turning into something of a flop (helped along by its pyromania problem).
(Read More…)
With Audi and Peugeot dominating the last several Le Mans races using diesel technology to outlast the competition, it seems that the famous French race is becoming the premiere stage for developing and highlighting the latest fuel-saving technology. And why not? Most marketing of new fuel-saving technology highlights the preserved performance and enhanced reliability as much as pure energy savings alone. And leadership in this suite of attributes is about to receive a little more competition, as Toyota announces that
In 2012, Toyota will take part in several races of the FIA World Endurance Championship, including the Le Mans 24 Hours, with a prototype “LMP1” car featuring a gasoline-electric hybrid powertrain.
Get Hyundai on board, and bring BMW’s new i brand into the mix, and the international racing business could be re-energized by the the competition to demonstrate the perfect compromise between performance, reliability and efficiency. As many of the top racing series see declines in viewers and manufacturer participation due to their increasing irrelevance to mass-market vehicles and brands, the golden age of endurance racing could just be dawning.
The idea that environmentalists in this country are waging a “War On Cars” has gained some currency within the right wing in recent years, fueled by the Obama Administration’s increased emphasis on public transportation and cycling. Of course, statistically speaking, the car is proving more than capable of defending itself, as sales and ownership levels remain improbably robust (in per-capita and per-GDP terms) despite the recent “Carmageddon.” But GM waded into the fray anyway, running the anti-cycling ad seen above in several campus publications (via bikeportland.org), likely in hopes of fighting against the kuruma banare phenomenon that began with Japanese youth abandoning cars and has progressed to a full-blown national love affair with bicycles. But cyclists are a passionate bunch, and GM’s ill-advised ad prompted a torrent of Twitter protests (see for yourself), eventually causing the automaker to apologize and pull the ad.
When Aston-Martin was first trying to explain there’s nothing undignified about rebadging a Toyota iQ, the firm’s argument was that the Cygnet would be like a “luxury yacht tender.” If you own a yacht (or a “real Aston”), went the company’s logic, nobody’s going to make fun of you for being seen in a dinghy. Or a Toyota. But it seems as though Aston’s argument has been taken a bit too literally. Here, a Top Gear Magazine feature tries towing a Cygnet in a Virage, effectively ruining the “real Aston’s” performance in exchange for more urban practicality when they arrive in Monaco (but at least they got a schadenfreude-laden picture of the Cygnet next to its Toyota cousin). And lest you think this “yacht tender” nonsense is only being done by barmy British magazines, think again. Now Aston just needs to build an actual yacht, so your DBS or Virage can be the yacht tender, and the Cygnet can be the yacht tender’s yacht tender. Now that would be luxury… [via Derek Kreindler’s Tumblr]
When we reported sales on Monday our conclusion was that “big is big again,” as full-sized pickups dominated growth in a surprisingly up month. So, how do you sell a ton of trucks in a month where gas was still hovering around the $3.50/gal mark? Easy: just throw some cash on the hood. Edmunds Autoobserver reports
From a low that generally occurred around April, Ford Motor Co., General Motors Co. and the Chrysler Group LLC have markedly hiked incentive spending on full-size pickups. In April, the average TCI for the full-size pickup category – which also includes the almost statistically insignificant Toyota Tundra, Nissan Titan and Honda Ridgeline – was $3,261 per vehicle. At the end of September, the average incentive for full-size pickups ballooned by more than 30 percent to $4,281 per vehicle.
Executives from the Detroit automakers insist that this was not simply an inventory-clearing move (because, by industry standards, having three times your monthly sales on the lot is “acceptable”), but manufacturers have been trimming truck production all year and with Days To Turn rising, clearing off the lots makes sense. Especially going into the traditionally slow truck sales months of October and November. Hit the jump for more September incentive and transaction price data…
With ‘ring times back in the news thanks to a new feud between Dodge’s Viper ACR and Lexus’s LFA, GM took its forthcoming Camaro ZL1 to the Eifel Forest to record its own time. The best lap time of 7:41:27, according to Motor Trend, was set by lead development engineer Aaron Link (some outlets are reporting the time was actually set by GM NA President Mark Reuss himself), although Reuss does have some his own impressions to add, telling MT
“It’s power all the time, capability all the time, and the steering and tractability of the car is just phenomenal,” he told us. Reuss also told us that this Camaro easily (and often) hit speeds of 170 mph on the ‘Ring’s back straight, and that even from those speeds the ZL1 exhibited, “Some serious braking power.” Reuss added, “We never faded the brakes on it… It’s one of the easiest cars I’ve ever driven to drive fast and hard. Everybody’s going to have a good time with it.”
But is the ZL1’s time, as Reuss apparently told TrueCar, “the fastest lap time recorded by ANY production vehicle costing less than $75,000”?
(Read More…)
Onstar may have been pressured by privacy activists into dropping changes to its terms of service, but the telematics service is still betting that people want to be more connected than ever. So much so that it’s going offer a service allowing you to rent your car out to strangers.
[Editor’s note: videos are from Youtube, and were not taken by the author]
“THE BETAS ARE COMING!” The mid-August e-mail from Tesla Motors breathlessly touted “the most exciting automotive event of the year:” an exclusive owners-only unveiling of the Model S. All 6,000 of us who’d put down $5K deposits on the electric sedan would be invited out to Tesla’s sprawling new plant in Fremont, Calif. to see, touch, and ride in the Beta version of the car, described as “over 90 percent production intent.”
A few weeks later came the e-mail invitation itself. I RSVPed the same day. Tesla had expected attendance in the hundreds, and had made initial plans for 1,000 just to be safe. But when 300 RSVPs came back in the first 23 minutes, they realized they had a tsunami of customer enthusiasm on their hands. In the end, about 2,000 owners showed up, including one guy from Kazakhstan.
Driving my rented Prius up I-880 toward Fremont on the big day, I passed a factory with huge letters on the side: SOLYNDRA. Not a good omen. The start-up Silicon Valley manufacturer of high-tech cutting-edge solar panels, the recipient of half a billion dollars in government loans, had lost hundreds of millions of dollars and just gone bankrupt amid cries of political favoritism and financial fraud.
A mile or so up the road, another sprawling factory festooned with giant letters: TESLA. A start-up Silicon Valley manufacturer of high-tech cutting edge automobiles, recipient of half a billion dollars in government loans, currently reporting annual losses of hundreds of millions of dollars….oh, never mind.
I’m sure the resident anti-GM-bias patrol won’t look kindly upon this double-dose of Volt skepticism, but at the point that GM’s Volt production is ramped up well above its sales rate, we should be paying attention to what GM is saying about the challenge of marketing the Volt. Automotive News [sub] reports that it’s still too early to compare Volt and Nissan Leaf deliveries in terms of a competition, arguing
Chevrolet and Nissan are still selling to early adopters and green enthusiasts and will be for most of the coming year. Their real challenge is to learn how to market the high-profile cars to mainstream U.S. consumers in mass-production volumes in 2012 and beyond.
To prepare for that, both automakers are using 2011 as a sort of practice year, taking notes, tinkering with tactics and honing their marketing messages.
And according to GM sources, there’s a lot of honing to do…
I like to tout myself as the youngest full-time auto writer in the industry, but sometimes it backfires – like when an Acura exec came up to me on my first press trip (at 19 years old) and warmly told a few assembled journalists and PR types that he hadn’t seen me since I was this big.
On the other hand, my youth gave me particular insight into two products that launched within the last month, and are aimed squarely at my demographic – the Hyundai Veloster and the Chevrolet Sonic. Both cars launched at the 2011 North American International Auto Show, though their reception couldn’t have been more different.
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