And you thought the dealer wanted a lot for a key fob

Today, to celebrate their new 918 supercar, Porsche announced a new special edition of the venerable 911, the new Porsche 911 Turbo S Edition 918 Spyder. Boy, isn’t that a mouthful? Actually, since it’s available as a drop top, it could even be the Porsche 911 Turbo S Edition 918 Spyder Cabriolet. I admit that the nomenclature is a little confusing, now that Porsche is making a coupe with the word Spyder in its name, and putting two model numbers on one car, so just that you know what we’re talking about it’s not Porsche’s new hybrid supercar, the 918 Spyder. No, this car is indeed based on the more pedestrian (yeah, I know, it’s a car, but work with me) 911. To be sure, it’s a special 911, what with its Turbo and S suffixes, and it’s got some unique-for-a-911 carbon fiber trim and “acid-green” stitching on the leather, to effect some of the look of the 918. I just checked on TrueDelta and a regular 2011 911 Turbo S is $160,700. So how much do you think it will cost you to get behind the wheel of a 911 Turbo S Edition 918 Spyder?

How about a million dollars?

And Porsche will sell every single one that they build.

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This is not a test. Do not attempt to adjust your display. What you are watching is an advertisement for a new car. But before you hit the jump and find out what car this is supposed to make you want to buy (trust me, you won’t be able to tell by watching alone), see if you can guess the answer. (Read More…)

Now and then a story comes along that’s right in a writer’s wheelhouse. Yesterday, Chrysler filed a lawsuit in US District Court alleging that Pure Detroit, a small chain of gift shops specializing in Motor City memorabilia, was infringing on their trademark “Imported From Detroit” tagline, popularized in Chrysler’s Super Bowl ad starring rapper Eminem. Pure Detroit started selling their version of the shirts on Feb. 7th, the day after the Super Bowl, followed by Chrysler’s own shirts a few days later, which sold out in short order. Chrysler is donating the profits from those sales to Detroit area charities, and the company says that it tried to work out a similar arrangement with Pure Detroit. Pure Detroit did agree to stop online sales, but they continued to sell the shirts in their retail stores, resulting in the lawsuit. Courts have been pretty consistent that owners of intellectual property have to diligently defend it. According to a leading intellectual property attorney, in this case the courts should side with the Auburn Hills automaker, not the small stores in downtown Detroit.

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I’ve dispatched one of TTAC’s writers to get to the bottom of the copyright fight that’s surrounding Chrysler’s “Imported From Detroit” tagline, as Reuters reports that Chrysler’s claim to the line may not actually hold up.
Chrysler applied to trademark the slogan for use on clothing, bags and other wearable items in January. An attorney for Pure Detroit said the company did not start selling the T-shirts until after the ad aired in early February.

[Moda’s] attorney, John VanOphem, said Chrysler cannot trademark the phrase because it is “merely descriptive.”

“Our position is that Chrysler is trying to claim ownership of something it doesn’t have a right to own,” VanOphem said. “They do not own any exclusive rights to the ‘Imported from Detroit’ phrase.”Chrysler applied to trademark the slogan for use on clothing, bags and other wearable items in January. An attorney for Pure Detroit said the company did not start selling the T-shirts until after the ad aired in early February.

But the attorney, John VanOphem, said Chrysler cannot trademark the phrase because it is “merely descriptive.”

“Our position is that Chrysler is trying to claim ownership of something it doesn’t have a right to own,” VanOphem said. “They do not own any exclusive rights to the ‘Imported from Detroit’ phrase.”

Meanwhile, another battle over automotive copyrights may yet be brewing: Saab has introduced its own answer to SYNC and Onstar, named IQon, a term which may be in conflict with Nissan’s display technology used in the Juke, named I-Con. Hit the jump to see a video of the Nissan system in action, and let us know if you think Saab is going to have to come up with a new name, or if copyright law will let both of these naems coexist.
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Greg Bennett writes:

Acura is giving away a TSX wagon as part of some new media/action sports hybrid marketing bullshit. New media because it’s on FB, action sports because they’re giving it away to somebody who participates in picturesque young-people activities like kayaking or snowboarding. Ridiculously, Acura doesn’t see fit to include any form of auto racing in their list of action sports.

I want to make them pay for this oversight. And I want a new TSX wagon. But mostly I want to make them pay. If I win, I’m going to race it any way I can — auto-x, rally-x, road racing, drag strip if I have no other options.

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Remember the Saturn Vue? The Theta-based crossover is known around the world as the Chevrolet Captiva (or Daewoo WinStorm… yes, really), and soon it will be known in the US as GM’s latest fleet queen. With some 86% of GM’s fleet sales last year coming from Chevy (about a 35% mix for the brand), GM is apparently trying to insulate its newer products from the fleet queen image, and as a result it’s decided to import the Captiva Sport from Mexico in order

to help satisfy growing demand for compact crossovers by fleet customers.

Keep in mind, this is not the latest Captiva to come out of GM-DAT, but rather the outgoing model that has been in production since 2006. But, according to GM’s release, this isn’t a weakness. Alan Batey, U.S. vice president, Chevrolet Sales and Service explains

It says a lot about our ability to draw on international programs and proven, quality crossovers that we were able to identify and federalize a strong new entrant such as Captiva Sport for the U.S. market. We turned to our global network for a solution to quickly meet the rising demand from local fleet customers and continue to meet strong retail demand for the Equinox.

And if this attitude seems shocking, it’s time to start getting used to it: GM is rumored to be planning this same strategy when it releases its updated Chevy Malibu next year. According to long-standing whispers, the outgoing model will continue to be produced as a fleet-oriented “Classic” model. Perhaps it’s time for GM to roll out a fleet-only brand?

Tesla has made much of the fact that its next model, the Model S sports sedan, will be half the price of its $110k Roadster and be built in far greater volume… but it turns out that both of these goals are going to take just a little bit longer than Tesla thought. Though the Model S will be offered at a base price of $57,400 with a 160 mile range, that version won’t be built until after the firm produces its first 1,000 units. Those first thousand models of the 5,000 unit 2012 production run will be loaded “Signature Series” models that will cost at least $77,400 (the base price for all Model S versions with 300 miles of range). According to Tesla, versions with a 230 mile range will start at around $67,400.

And with 20k units of production planned for 2013, Tesla had better not run into any delays as it won’t build its firs “production intent” (known internally as “Beta”) models until late this year. That gives the firm only about 6 months to validate the production-intent version, tool up and build the thing for its mid-2012 launch. And with a first run of expensive, loaded models planned, customers will definitely expect the kinks to have been worked out. This is going to be interesting…

I have a confession to make: the first time I saw the Acura ZDX in the flesh, I actually liked it. Brooding by itself on the edge of a local auto show, the thing stood out in a sea of late-model sameness, a mood-lit, drama-drenched oddity of an automotive mash-up. Ridiculous? Sure. But what’s a semi-practical yet stylish grand touring crossover “aimed at couples” to do?

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Nissan raised a tempest in a chatroom (or 20) when it claimed a 7:29:03 Nürburgring lap time for its GTR, and taunted Porsche that this time beat its 911 Turbo. Porsche took the bait, claiming that its drivers couldn’t replicate the GTR’s lap time and that Nissan must have used non-stock tires. Nissan fired back, and as the controversy became mired in he said-she-said nonsense, the fanboys gradually lost interest. And now, years later, Nissan is literally shoving the controversy into the faces of Porsche owners in hopes of getting even more mileage over one of the sillier controversies in the world of performance cars. But can you imagine this nearly three-year-old taunt actually stinging Porsche owners into considering a GTR?

Nissan and Renault may be joined at the hip (well, at the CEO anyway), but they’re not going easy on each other as both charge ahead to bring down EV costs. Nissan’s Leaf is currently the cheapest major OEM-produced EV, but at around €30k, it’s still not all that cheap. Now, Renault is saying that its forthcoming Zoe EV will put the hurt on its cousin, the Leaf, with a starting price of “around” €21k. It’s not that much smaller than the Leaf and it’s got the same 100 mile projected range… so what’s Renault’s secret? Does it have some special pricing formula? The answer is yes… but it’s not so secret. You see, when you buy the Zoe (sometime in 2012), you won’t be buying a battery. Instead, you will lease the battery for around €70 per month. You see, unlike Nissan’s Leaf, the Renault Zoe will be able to use Project Better Place’s battery switch-station to swap batteries in just minutes. So, if you charge from home, the Zoe and the Leaf will be largely the same… but if you live near a PBP swap station, the Zoe’s range can be doubled in minutes. Plus, you don’t own the battery, so killer EV depreciation isn’t a worry. It’s like we’ve said: it’s not the cars that will break EVs into the mainstream, it’s the business model.

The question “what is the plural of Prius?” had been discussed at some length here at at TTAC well before Toyota’s marketing team picked up on the idea and held a contest soliciting votes on the correct answer. And, as it turns out, etymological corectness doesn’t resonate withe masses quite like a nice, short name… which, incidentally, brings the debate full circle.  TTAC started out calling multiples of the hybrid hatch Prii, before New Years Eve when we found out that Priora was the more accurate term because

Prius is the neuter nominative/accusative singular of the adjective prior, but the plural forms of the word – which means ‘earlier, better, more important’- would be Priora

Then, on New Years Day two years later, we corrected once again when we were informed that

Actually prius is an adverb, so it can’t have a plural. But the related noun form is prior, prioris, 3rd declension. According to my Bennett’s New Latin Grammar (CR:1956), the plural of liquid stem (ending in -l or -r) 3rd declension nouns is -es (that’s a long e, with a bar over it). So it should be Priores.

But it turns out that our attempts to unite the twin disciplines of auto enthusiasm and Latin grammar fell on deaf ears. Automotive News [sub] reports that Toyota’s month-long survey is complete and that fans have determined that the name should be Prii. According to Toyota’s presser on the matter

Prii becomes the word not only endorsed by the public who chose it, but also as the term recognized by Toyota

Debate over.

Bloomberg seems to think GM is heading back towards bad habits, reporting

General Motors Co. is offering to waive the last three payments on existing leases if holders buy a new car, adding an incentive onto deals that last month exceeded offers made by rivals.

The promotion began this month and is valid on most models with leases that expire between now and Aug. 31, according to the company. GM raised incentive spending in January by 16 percent to an average of $3,663 per vehicle, the highest among major carmakers, according to researcher Autodata Corp. GM sales outpaced the industry that month.

GM said in a video presentation for its initial public offering in November that it intended to offer fewer incentives that crimped margins and created an impression that price was the main selling point for GM vehicles. Early-return leasing deals may conflict with the that pledge, said Jessica Caldwell, an analyst at Edmunds.com.

“I hope they’re not walking down that road,” said Caldwell….

Given GM’s decision to release less incentives data, the signs do seem to be piling up. But, says Chevy marketing VP Rick Scheidt

I am not seeing any internal behavior that suggests we have gone back to old ways. It’s still way too close to the bankruptcy for us to be sliding back into bad habits. We know everybody’s watching.

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Is the auto industry headed for a price war? Hyundai Motor USA CEO John Krafcik seems to think so, telling Reuters

I think we can officially say that a price war broke out in the industry. There is apparently a lot of pressure to deliver sales results. I would call this a step backward for the industry. This is short-term thinking in a long-term process that hurts manufacturers and consumers.

Krafcik says GM kicked off the rush for increased volume by cutting prices in January, and that Toyota (which  has increased its incentives by 37.5% since last January, according to TrueCar) “quickly” responded by matching The General’s price cuts. Honda, Nissan and Chrysler have also kept their incentives high, and Chrysler has told Automotive News [sub] that it plans on increasing sales by 45% this year. Says Krafcik

We’ll see if others decide to follow. It’s certainly not in our plan right now.

Krafcik has a point: though sales have recovered over the last year as the economy has come back from the depths of recession, industry-wide incentive spending is up 1.3% in the last 12 months. Rather than taking advantage of the economic recovery to bring incentives down and transaction prices up, automakers appear to be focused entirely on volume. That’s certainly the message GM has sent by announcing that it would no longer release its incentive data. And, as Krafcik points out, the industry has already suffered mightily from such short-term, unsustainable thinking… but not everyone shares his concern.

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Are you one of those who don’t watch the Super Bowl for the game, but for the ads? After taking mostly a leave of absence during carmageddon, carmakers will be out in force this time. There will be so many car commercials that “it looks like there will be auto gridlock in Super Bowl ads,” says USA Today. To get more impressions, carmakers are using YouTube to make the most out of the expensive airtime. Here comes a selection.
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