Hyundai has been working its way out of the low-cost, low-quality basement for some time now, but even with the introduction of its Genesis luxury sedan, the brand has maintained a certain amount of working-class value appeal. That image has served Hyundai well over the last several years, when an economic downturn has sent record numbers of customers to Hyundai dealerships in search of a deal. But with a new upscale-looking design language transforming solid but uninspired offerings like the Sonata into memorable designs, Hyundai wasn’t likely to remain the scrappy, more-for-your-money underdog forever. And sure enough, Hyundai tells Automotive News [sub] that it’s getting away from the solid values of quality and practicality, and moving into the tenuous world of “premium” brand placement. Executive Vice President for global marketing Cho Won Hong explains
In the past 10 years, we have been very successful in building an image for quality. From now on, our direction will be defined as new premium or modern premium. We have been doing quite well in building good functional quality. But we still have some room to improve our emotional quality, and that is related to our brand strategy. That’s why we set modern premium as the brand direction for the next five to 10 years
The designer of Cadillac’s recent ULC city car concept seems to think so. Niki Smart tells Autocar
The time is ripe for Cadillac to make this car. We need a bigger spread of models, particularly for Europe. The Mini’s success is proof of people’s open-mindedness.
Whether or not Cadillac needs a subcompact car in its lineup, Smart’s point that the MINI is proof of consumers’ “open-mindedness” is worth examining. Specifically because MINI was launched as a unique brand, its success is more of a testament to the brand’s slick marketing than any consumer “open-mindedness.” After all, BMW made certain to launch the MINI as a MINI before bringing out a BMW version of its front-drive chassis… and when it does bring out a BMW-branded version, it can probably expect a certain amount of pushback from hard-core fans of the brand.
We want to continue to compete with Mercedes, BMW and Audi. We’re working to improve the premium-ness of the brand and our products.
Even as recently as this year, Volvo execs have made much of the need to “not damage the Volvo brand.” But, having been bought by the Chinese automaker Geely, the Swedish brand has changed its tune. Autocar quotes Volvo’s new CEO, Stephen Jacoby, saying
Let’s ditch this talk about premium. It sounds like a pricing strategy and it’s got an expensive ring to it. We need to focus on elegant Scandinavian simplicity, our own unique identity, and not copy our competitors.
GM was the first automaker to experiment with new-car sales on Ebay, in a grand experiment that resulted in an undisclosed number of sales (estimated at between 20 and 50 actually sold through eBay). GM’s Mark LaNeve insisted at the time that the program led to sales not logged through Ebay, but then he was booted from GM about a week after GM’s Ebay experiment fell apart. Which makes Tom Loveless, the head of Kia’s US sales operation a brave man; with only this single, discouraging precedent, Bloomberg reports that Kia is diving into Ebay sales… and unlike GM, it’s not limiting the experiment to California.
The Nissan Murano may start at a reasonable $28,500, but stepping up to the recently-announced CrossCabriolet version will set you back a healthy $46,390 (before $800 destination charge) according to Nissan ‘s website. That makes it the second most-expensive Nissan after the GTR, and it comes in only one trim level (with navigation, heated everything, a Bose system, HID headlights and more). So, why wasn’t the CrossCabrio released as an Infiniti again?
Looking for an electric car in the $33k price range (before tax credits)? Starting soon you will have two options: Nissan’s Leaf, a 100 mile range, four-door, US-made compact hatchback or Wheego‘s LiFe, a 100 mile range, electrified Chinese city car that is barely distinguishable from the Smart ForTwo. Can you picture many Americans picking the Chinese Smart clone over the Nissan? But Wheego, which previously sold only Low Speed Vehicles, is undeterred. The company claims it will start selling the 70 MPH top-speed LiFe next month… even though AN [sub] reports that the LiFe hasn’t completed EPA certification. Meanwhile, we still haven’t seen a US crash test of the Wheego or the Shuanghuan Noble it’s based on… so we have to rely on questionable Chinese vids like the one above (where’s that airbag?). Wheego is going to need some seriously slick salesmen to make the pitch on this car…
Chrysler has announced that the 2011 Fiat 500 1.4 Pop will start at a base price of $15,500 (before destination) with Sport models starting at $17,500 and Lounge versions starting at $19,500. All models are powered by Fiat’s 1.4 liter MultiAir engine, making 101 HP and 97 lb-ft of torque… and luckily the little engine has only 2,400 lbs to move. The base model gets 15″ steelies, cloth and a CD player, while the Sport model adds 16″ alloys, remote keyless entry, cloth/vinyl sport seats and steering wheel, sport suspension and a lightly modified exterior. The range-topping Lounge trim gets 15″ alloys, a Bose stereo, the Microsoft-based “Blue&Me” hands-free media system, premium cloth seats, a glass roof, body-color side moldings and chrome accents as well as a standard automatic transmission and automatic climate-control. Check out the three versions at Fiat USA’s new site… and hit the jump for Fiat’s just-announced list of US-market dealers.
According to a GM press release, the 2012 model-year version of the Buick LaCrosse is dragging a skeleton out of the GM marketing closet: the mild hybrid. But don’t you dare use the “m” word… it’s the eAssist.
Mated to a 2.4L Ecotec direct injection four-cylinder engine and next-generation six-speed automatic transmission, the eAssist system uses power stored in the battery to provide needed electrical boost in various driving scenarios, optimizing engine and transmission operation. An advanced 115V lithium-ion battery and latest-generation 15-kW motor-generator unit help increase fuel economy through:
Regenerative braking, which provides up to 15 kW of electricity to charge the battery
Providing up to 11 kW (15 hp) of electric power assistance during acceleration
Automatic engine shut-off when the vehicle is stopped
Aggressive fuel cut-off during deceleration down to zero vehicle speed, enabled by the torque smoothing provided by the motor-generator unit
Intelligent charge/discharge of the high-voltage battery.
But most importantly:
While the eAssist system shares the same basic belt-alternator-starter configuration of previous BAS designs, it delivers more than three times the power and is much more capable than the previous-generation BAS system.
Buick says this will be the standard powertrain option for the LaCrosse starting in 2012, and along with aero and tire tweaks will loft the model’s mileage to (shout it) 37 MPG highway and (whisper it) 25 city. The price: 65 lbs and a $2k-$3k sticker increase to “about $30,000”. The Lacrosse has sold well this year (by recent Buick standards… 52k sales year-to-date), and the LaCrosse’s average transaction price is reportedly sitting at $32k… but that doesn’t mean this isn’t a gamble. The question now: will GM also drop a two-mode hybrid in the LaCrosse as threatened?
The strange looking vehicle on the right is a European-spec Mitsubishi i-MiEV, a 63 HP, 75-100 mile-range electric vehicle. The strange looking vehicle on the left is a US-spec Mitsubishi i-MiEV, specially “improved” for the US audience. USA Today puts it best, reporting
The iMiEV for the U.S. will be — surprise, surprise — bigger than the ones it sells in Japan and Europe. That’s because Americans are fatter.
In case you’d forgotten. No word on just how much bigger the i-MiEV needed to become in order to “meet the expectations of U.S. consumers,” but considering the apparent necessity of grafting on a slack-jawed underbite, one hopes the difference is noticeable on the inside. We’ll find out for sure at the LA Auto show, but in the meantime, hit the jump to find out what we hope doesn’t grow as the i-MiEV slips into something a little more American.
Thought the idea of a four-door coupe was confusing? How about a five-door coupe? Or, is that a four-door shooting break? While the debate rages on, Mercedes has announced that it will produce a wagon version of its CLS four-door coupe, because, as the video above states
Mercedes is committed to the development of the coupe.
To develop the coupe you must destroy the coupe… or at least the significance of the word “coupe.” By that measure, Mercedes has done quite nicely with this car, and it doesn’t look half bad either. We’re just starting to get a little worried about where all this coupe “development” is going to end up.
Fleet sales data can be some of the toughest numbers to find, but thanks to a post from commenter GarbageMotorsCo, we’ve got some pretty comprehensive numbers for last year’s fleet performance [courtesy: automotive-fleet.com, PDF list here]. Overall fleet levels have been higher this year, but by identifying the most popular vehicles with fleet buyers (in terms of fleet sales as a percentage of overall sales), we’ll at least have some hints about this year’s performance. To help give a more accurate picture, we’ve left out obvious commercial vehicles (mainly large vans, and the queen of all fleet queens, the Ford Crown Vic (95% fleet)), as well as discontinued models like Chevy Uplander (57%) and Pontiac G6 (44.7%). We also left out hybrid or CNG versions of nameplates. Two vehicles with limited sales last year (GMC Terrain and Kia Forte) are on the list, even though they may not be on a similar list for 2010 (the Honda Insight is not on the list, despite selling all 193 of its 2009 sales to fleets). Hit the jump for our full list.
Yes, things have changed in the world of trucks. Selling Chevrolet pickups was once a simple task, requiring little more sophistication than the average locker room put-down. In this now-bygone time, spokesmen for Chevy trucks were football players, and advertisements either showed a Silverado busting some dirt, or a Ford owner flitting about like Ryan Seacrest at a Justin Bieber concert. Overt, in-your-face masculinity was the currency of this era in truck advertising… until Dodge went and ruined it all by raising macho truck-ad values to the level of the absurd with its laughable “My Tank Is Full” spots (to be fair though, the paradigm was collapsing under its own weight anyway).
All of a sudden, an earnest repetition of hard-working, masculine values alone just wouldn’t cut it in the world of truck advertising anymore. What truck ads needed was a little bit of irony. Some humor to go with all the horsepower numbers, the celebrations of rugged durability, and yes, even the childish put-downs of the competition. So Chevy watched a lot of “Old Spice Guy” ads, hired some comedians and made it happen… with hilarious results. (Read More…)
Well, there’s nothing quite like being wrong, is there? Exactly a week ago I registered my (somewhat hesitant) support for Chevy’s new tagline, “Chevy Runs Deep,” and though I still believe that the tagline itself is better than anything else GM’s marketers have dreamed up in a while, I probably should have waited for the brand’s ads to come up out before weighing in. After all, any good (or good enough) idea is only as good as its execution… and these ads really don’t seem to move the game past some of Chevrolet’s previous cornball ad efforts. The main ad in the series (above) is as bland as an Impala’s interior, and does nothing to inspire respect for Chevy in contemporary (read: post-bailout) terms. Can “the strength of the nation” be found in every Chevrolet? If so, does that strength refer to something other than the government money that kept Chevrolet from the scrapheap of history? Instead of inspiring a bold approach, it seems that the “Don’t call it Chevy” moment simply pushed Chevy’s advertising back into gauzy pseudo-patriotism of its recent past. But don’t take it from me… hit the jump for a sampling of the latest Chevy Runs Deep ads. (Read More…)
Dodge’s re-boot of its product lineup is largely complete, and with new and refreshed vehicles heading to dealerships soon, it’s released pricing on its new lineup. Dodge’s new pricing list can be found here, or hit the jump for highlights.
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