The Nike Swoosh. The McDonalds Golden Arches. The Chevy Bowtie.
When you see them, you know them. Decades and billions of dollars are dedicated to make a ride on the freeway or, a walk in a park, a frequent subliminal reminder of how worthy a given brand is of your time.
Firestone is just beginning to invest in the icon you see here. What do you think?
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