Today’s Rare Ride was one of just two finished examples of the ill-fated second generation Maserati Quattroporte. Maserati envisioned a promising future for their large luxury sedan, but the company’s corporate parentage at the time had other (worse) ideas.
And this very car was fit for a king.
With The General offering a costlier-than-an-S-Class Cadillac built in Turin and Hamtramck (the two assembly lines connected via custom-built 747 freighters) as well as Italianate Buicks and Oldsmobiles in the late 1980s, Lee Iacocca decided to leverage Chrysler’s investment in Maserati to create a K-Car-based Italian sports car: the TC by Maserati. Like the Allanté, Troféo, and Reatta, the TC hasn’t held its value so well over the decades, and I find the occasional example during my junkyard travels. Here’s a crashed ’91 in a yard near Denver, Colorado. (Read More…)
According to a tweet this morning, Stellantis CEO Carlos Tavares is giving the company’s top brass at each brand a decade to justify their existence. Suddenly, it’s easy to picture some nervous auto executives dotted around the globe.
Today, the Ermenegildo Zegna Group announced its affiliation with Stellantis. By 2025, the Zegna Group’s entire fleet of 200 will go green. A new green-car policy has gone into effect at the company, well known for its pricy clothing and accessories.
In the lead-up to my seat time with Maserati’s latest on the big track at Willow Springs International Raceway and the nondescript streets surrounding it, the automaker held a press briefing via video conference. Here, company PR chief Kas Rigas explained the “duality” of the brand, citing the original Quattroporte as the prime example.
Launched in 1963, it was Maserati’s first road car after a long string of successful, purpose-built race cars, and it featured a motorsport-derived, all-aluminum DOHC V8 ensconced in a Pietro Frua-designed grand-touring sedan wrapper.
Today’s Rare Ride is a very luxurious Maserati which flew in under the radar and was offered by the Italian firm for a short while. A four-seat coupe, it was named after a race track in Africa.
Let’s find out more about Kyalami.
We’ve featured a Quattroporte at Rare Rides on two prior occasions: a beautiful first-generation model, and one in its more modern form which was reworked into a slinky wagon.
Today’s Nineties model is … neither of those things.
Thanks to a particularly slow news week, everyone has had extra time to gawk at the 2021 Maserati MC20 — a vehicle that serves to set right all that is wrong with the Italian nameplate and will be the first new vehicle the company has built in almost five years.
Despite being most famous for its racing vehicles from the 20th century, the brand has been passed around more than a basketball and has been forced to evolve its identity. Under Fiat Chrysler Automobiles, Maserati has remained fixated on luxury and had straddled the line between premium mainstream cars and hyper exclusivity. With a base price of around $200,000, it’s pretty clear what side of the line the MC20 is on. But it’s hard to criticize something that’s biggest problem is being a supercar — especially when it’s part of a larger effort to rebuild the brand’s racing pedigree and garner extra attention from the sort of people that are serious about cars and have money to waste on sleek, flame-belching baubles.
Sadly for Fiat Chryler’s Italian luxury brand, the buzz last week surrounded the newly unveiled Ford Bronco, not the upcoming Ghibli Hybrid.
A model and brand TTAC’s readership can’t get enough of, the Maserati Ghibli appears for 2021 with an optional 48-volt mild hybrid powertrain that mates a 2.0-liter four-cylinder with electric “e-Booster” supercharger to an eight-speed automatic. It’s the automaker’s first electrified vehicle. (Read More…)
One of my longstanding beefs with certain luxury brands that share corporate families with mainstream nameplates is that many of them don’t do enough to differentiate their high-priced metal from what’s on offer further down the ladder.
Count Maserati among that number — at least when it comes to the Levante GTS. While it boasts Italian designer looks on the outside, its connection to “lesser” Fiat Chrysler models is apparent on the inside.
Maserati has mulled plans to totally revamp the brand since 2018. In September of last year, the company decided it was finally ready to make its move, boldly announcing that it had entered into “a phase of intense and vital change, with a series of activities to totally revamp the product range and re-launch the Maserati brand.” Those improvements wouldn’t show up in earnest until 2020.
The gist of the plan involves widespread electrification aimed at improving overall performance, plenty of new product coming down the chute, and the promise that all future Maseratis will be manufactured in Italy. That’s right, the country that looks like a shoe and has given us automotive gems like the Pagani Zonda, Alfa Romeo MiTo, and legendary Fiat Multipla. Alright, so maybe the vow of continued Italian production is a double-edged sword, but the brand does seem legitimately interested in righting the ship. Italy conjures up visions of spirited driving and gorgeous roads, and it’s not like Maserati can disassociate itself from the country — that’s part of its identity and appeal.
The marque will have to delay its plans, however. These days, Italy is synonymous with viral outbreaks, not vistas, forcing the brand to postpone its big re-launch. (Read More…)
Maserati’s Quattroporte has always been a large, sports-oriented luxury sedan, though the sports part occasionally waned in its influence. Through six total generations to date, Quatroporte serves as the pinnacle of the company’s sedan offerings.
Let’s have a look at where it all started, with this stunning first-gen example from 1967.
An article posted yesterday on these renowned pages really got me thinking about how certain brands seem to not have much of a future in the automotive landscape of 2020 — and beyond. If you didn’t click the link there, you may be wondering which brand I’m presently speaking of. It is of course Alfa Romeo.
Let’s do some Italian-style pondering.
Maserati has something cooking in the kitchen and we’re now getting “spy shots” of its new test mule, though the images were released by the manufacturer’s PR department. While we don’t mind automakers showing a little leg, framing corporate marketing materials as covert information is a trend we wouldn’t mind seeing scaled back. It’s not that we don’t want to see vehicles ahead of their official release — it’s just not a terribly effective ruse.
It did, however, whet our appetite. The camouflaged mule represents a major departure from the brand, looking like a cross between Alfa Romeo’s 4C and the Noble M400. In fact, we’re already presuming the model shares plenty of its DNA with Alfa, as that’s been Fiat Chrysler’s modus operandi for a while. Maserati claims the engine (at least) will be totally new and entirely unique to the brand. (Read More…)
Maserati posted an ugly financial report for the second quarter of 2019. Revenue was down 40 percent, resulting in a loss of $132 million before interest and taxes. The good news, according to Fiat Chrysler Automobiles, is that the brand will become profitable once new product hits the ground.
The bad news? None of those vehicles are scheduled to arrive until after 2020, meaning Maserati probably won’t see any improvements until sometime afterward. FCA CEO Mike Manley has already said the rest of 2019 will be ugly for the brand, though he remains hopeful that the 10 new or refreshed vehicles the premium nameplate had in the works would help it turn a corner. (Read More…)
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